I am an enthusiastic social media consultant and coach with a knack for helping businesses and individuals shine online by showing up as their true selves. I love inspiring individuals to be more raw and real because the world needs more authenticity online. By day, I proudly serve as the Social Media Director at Telesco Creative Group, a full-service marketing and creative agency in Buffalo. (If
you’re located in Buffalo and need some help, give us a call.) By night, I am the founder of Bravery Beats, a coaching consultancy with a knack for helping online entrepreneurs stand out and make noise on social media. I am also the proud founder of Gluten-Free Good Neighbor, a blog dedicated to helping individuals more easily adapt to the gluten-free lifestyle. Prior to entering the agency side, I served as the Digital Marketing Manager at the Buffalo Niagara Partnership where I was responsible for website development, social media and content marketing. Before being promoted to Digital Marketing Manager, I worked as the Content Marketing Specialist. In this role, I successfully increased traffic to the organization’s website by over 100 percent, and increased engagement on Twitter by 115 percent through the creation of a content editorial calendar, content and social media marketing strategy. In March 2015, I was selected as one of 80 individuals to participate in Seth Godin’s Ruckusmakers workshop. I felt inspired to start helping others build their personal brands and businesses through creative, strategic digital marketing. september-2015-1269
Before working at Buffalo’s regional chamber of commerce, I worked for The Buffalo News as the Digital Project Coordinator. Throughout my time at The Buffalo News, I developed an interest in using data as a way to shape a social media marketing strategy. I also started blogging and learning more about inbound marketing. I became fascinated by the multitude of ways that blogging enabled me to connect with people all over the world; my blog became an outlet to share information and advice, and help other people solve their problems. Feeling a need to give back, in 2012 I started volunteering for The Senase Project, a nonprofit focused on eradicating poverty through community development in Ghana. Throughout my volunteership, I enabled the organization to grow its presence on social media and implemented the Sponsor A Student program, which has provided financial and emotional support to 13 students at the Akatim Village School. A graduate of the University at Buffalo‘s 3-2 program, I have my BS and MBA with a concentration in marketing. My values: bravery, transparency, creativity, self-awareness and honesty. My passions: learning, social media marketing, blogging, yoga, photography and making a ruckus.
