Beta Petrol

11/24/2025

Kicking off the holiday season with a throwback to one of our all-time favorites: Target 🎁⚡️

We teamed up with 72andSunny to create 350+ pieces of content, 18 films, and enough holiday chaos to take over the season. The result? Target’s most successful social campaign ever — 55,000+ hashtag uses and 292M+ impressions.

All powered by original Beta Petrol music, including the spot below, crafted with Emmy-winning composer Siddhartha Khosla.

Happy Holidays from the Beta fam 🖤🤘

https://www.youtube.com/watch?v=dn3CSRvP55c

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

11/05/2025

Our very own Dayna Turcotte brought together a group of women in production for a morning of delicious food, meditation and community. ✨

The day started with intention, holding space to breathe, build and belong. No pressure. Just presence. And exhale….

A big thank you to Becky Reagan for leading the guided meditation. What do you think ladies? Who’s up for the next one?

We rise with the sun, and with each other. ☀️

10/30/2025

For Xbox’s latest "This Is an Xbox – Yup!" campaign with Mutiny and Michel Gondry, we helped reimagine a Bay Area classic.

We took E-40’s Choices (Yup) and gave it new life—fresh beats, orchestral layers, uplifting vocals and a blend of score and sound elements to match Gondry’s surreal world.

This one pushed us to experiment and rethink how a familiar track could live in a completely new space.

Big thanks to the teams at Xbox and Mutiny for bringing us in to make it happen! 👊🏼🎶

https://www.youtube.com/watch?v=EeTp8_htDCY

Don't miss the 'This Is an Xbox - Yup!' Trailer for Xbox, the gaming division at Microsoft. Players can access the fruits of Xbox from a multitude of avenues...

10/24/2025

Flashback to the time we covered the walls of the iconic restaurant The Rose Venice with flyers celebrating the West Side Punk Scene showcasing bands like Suicidal Tendencies, No Mercy, Excel and more! 🌹

RIP to a true neighborhood gem 💔 Who remembers this spot? Drop your favorite memory below.

10/17/2025

From Jock Jams to gospel choir, we created original music for the latest Outer Worlds II. 🪐⚡️

We worked closely with Creative Director Noah Eichen to bring his vision to life, alongside composer Jimmy Haun and Glee vocal arranger Tim Davis.

The outcome? 10/10.

Noah Eichen - Executive Creative Director
Amy Greenleaf - Executive Producer
Joseph Virdone - Senior Producer

https://www.youtube.com/watch?v=V89DXGI2XkU

10/01/2025

We hit The Punk Rock Museum a couple weeks back and made some serious moves—literally. 🤘

Our very own Bryan Ray Turcotte, BP Creative Director and Punk Rock Museum Curator, helped place Al Barile of SS Decontrol’s 1980 Black Gibson SG on display, now featured as Artifact of the Month.

Swipe for a behind-the-scenes look at the chaos, the cleanup, and the finished cases. 🎸

09/12/2025

With HYPEBEAST – I just got recognized as one of their top fans! 🎉

09/12/2025

Flashback to 2016 when Camaro turned 50. 🚘

Beta created the original badass track to help bring this Chevy legend to life via Commonwealth/Mccann. 🔊

Big thanks to Robb Dimaria for bringing us on + to one of our fav composers, Chris “Cecil” Campanero, for the magic. 🙌

08/28/2025

Flashback to Art Basel Miami 2008 ⚡️

Converse x Love’s "Kill Your Idols" exhibition curated by our very own Bryan Ray Turcotte. Featuring punk legends captured by Eileen Polk, live sets from Matt & Kim, Nodzzz, Annihilation Time, Caustic Christ, Sex/Vid, Times New Viking and Pink Reason, plus special appearances by Takashi Murakami in a full blown flower suit 🌸 and the one and only KAWS. What a time 🤘🏼

Big thanks to HYPEBEAST for the love 🖤 and to Jason Thome, Darren Romanelli + Cory Lashever for putting together a killer event and to Timmy Hefner for wrangling all the killer bands.

https://hypebeast.com/2008/12/converse-w-love-presents-kill-your-idols-art-basel-2008

08/22/2025

With Bad Bunny taking over Puerto Rico in his residency, we're throwing it back to the Corona campaign we brought to life with MULLENLOWE LA, starring Bad Bunny, Snoop Dogg, and Zoe Saldana. 🍻

Beta on Music Supervision & Licensing 🎶👊🏼

Credits

Client: Corona Beer

Agency: MullenLowe LA
Group Creative Director(S): Barton Corley And Jeff Beberman
Senior Copywriter: Gloria Concepcion
Head Of Integrated Production: Kate Hildebrant
Producers: Alyson Buoncristiani And Marco Vidalis

Production Company: Anonymous Content
Director: Tim Godsall

Sound: Beta Petrol
Creative Director/Music Supervisor: Bryan Ray Turcotte
Executive Producer: Dayna Turcotte
Producer/Engineer: Andy Brohard

08/13/2025

Still celebrating the massive flyer wall our very own Bryan Ray Turcotte curated and installed especially for Vans. Each flyer blown-up huge and held in place with oversized push pins, the wall pays homage to the legendary Cuckoo’s Nest (1976-1981) which was just a stone’s throw away from the Vans Headquarters in Costa Mesa.

Yeah, we do more than just music—we make cool stuff happen anywhere. 🤘🏼

Special Thanks to Jamie Reilly for the opportunity.

08/07/2025

We had to go deep into the vault for this one. In 2010, Beta Petrol led the music supervision for "Logorama," the chaotic animated short full of brand-fueled chaos that took home an Oscar. 🏆

Corporate mayhem. Killer sound. Academy gold. What a ride.

Special thanks to Rhea Scott of Little Minx.

Directed byH5:
FRANCOIS ALAUX
HERVE de CRECY
LUDOVIC HOUPLAIN

https://www.youtube.com/watch?v=zAKopCwGlcc