06/15/2024
Well said.
I feel so sad about Spotify CEO Daniel Ek saying the cost of creating ācontentā is close to zeroā¦For multiple reasons
(Thereās many types of creators on Spotify, but Iāll speak as a songwriter & artist bc thatās what I know. And Iāll focus on the cost of creating songs as thatās the ācontentā I put on Spotify -we can talk another day about the cost of everything elseš)
Ok, here we go.
Firstly, Danielās comment implies that making content is my goal
It is not.
Creating work that fully expresses my voice, sharing it with people to (hopefully) have a positive impact, paying my bills & having enough for retirement is my goal. āContentā is one vehicle to (maybe) help me get there
Me creating ācontentā is DANIELāS goal for me so that his business remains viable
Which brings me to my second point:
āclose to zeroā is simply not true.
My album DEAR JOHN cost around $20,000 to make. It took three months.
(btw time IS money bc time I spend creating is time I canāt work to earn real life cash)
But itās not just about time & money for each āpiece of contentā
I wrote my first song at 14. Iām now 40. Iāve been fine tuning my songwriting, arranging, production & performance skills for 26 years - all at my own cost
So DEAR JOHN (recorded in 2020 & my best work, if using the above goal of positive impact) actually took me 23 years to make
Imagine not paying a CEO, with 23 years experience, fairly for his work š
I love that my music is globally accessible and, right now, if I take it off Spotify I cut off my nose to spite my face
I want to create & share my work and Iām even happy to do it on a budget
(This morning I shot a film clip in my neighbours bathroom. My partner filmed it for free & I spent $24 on red lipstick. Thatās āclose to zeroā for you)
But -whether itās time or money- making songs costs. And making videos to promote those songs (& actually get them streamed) costs too
So if one platform provides all the worlds music to most of the worlds people, and the musicians themselves are required to work harder and harder to get that music heard, while earning less and less - well, thatās not a business model to be celebrated. Thatās exploitation.