The Winfield Creative

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The Winfield Creative

The Winfield Creative is a social media marketing and mentoring agency, based in Burlington, Vermont, providing content marketing solutions to womenpreneurs ✨

06/30/2025

Happy Social Media Day! 🎉

Today isn’t just about hashtags and trends, it’s about celebrating the way social media helps us connect, create, and build community 💛

This year, I created a simple resource to help you check in and realign your content with your business goals.

It’s called the "Mid-Year Social Media Mini Audit" and inside, you’ll score yourself in three key areas: Optimization, Attraction, and Engagement.

By the end, you’ll know exactly where to focus so you can head into Q3 with clarity, not just coast through it.

👉 Grab it now thewinfieldcreative.com/mid-year-mini-audit

06/19/2025

71% of small businesses are on social media... but only 19% say their strategy is working.

Here’s why your social media might not be converting 👇

✨ No clear strategy
Posting without a plan = shouting into the void. Without aligning content to your business goals, it won’t move the needle.

✨ Inconsistent posting
No time = no traction. (That's why batching and systems like the 555 Rule exist, btw.)

✨ Chasing trends over connection
Viral sounds and trending audios are fun, but if they’re not speaking to your ideal client? It’s noise, not marketing.

✨ Not tracking what works
If you're not checking analytics, you're guessing. And guesswork doesn’t grow a brand.

✨ Overwhelm & burnout
Trying to do it all without a plan? Burnout is inevitable. Consistency requires sustainability.

✨ Missing the pain points
If your content doesn't speak directly to what your audience is feeling, they’ll scroll right past. (Hint: “feeling invisible online” is a BIG one.)

✨ No funnel or follow-up
Engagement is great, but without a clear next step (like a lead magnet, DM flow, or offer), likes don’t turn into leads.

Ready to stop guessing and start growing? Book a Mentor in Your Pocket strategy session with The Winfield Creative.

In just one hour, you’ll walk away with a customized action plan, clarity around your brand voice, and answers to those “what-am-I-doing-wrong?” questions you’re tired of asking.

🗓 Spots are limited - DM MENTOR to claim yours.

06/10/2025

1) Lead with value, not sales: Your followers need to trust you before they buy from you. Start by offering free value that solves a specific pain point and use educational content to position yourself as a resource and guide.

2) Create conversations, not just content: Engagement is the bridge between visibility and conversion. The goal? Connection. Not comments for the algorithm’s sake - but real dialogue.

3) Use CTAs that guide, not guilt: Telling people to “buy now” doesn’t work if they’re not ready. Instead, use tiered calls-to-action that meet them where they are in their journey.

And remember, a funnel doesn’t have to be fancy. It starts with giving clear directions and making the next step feel easy.

4) Promote your offer as an invitation: Once you’ve nurtured your audience with value, connection, and clarity. Tell them how they can work with you. But make it sound like a continuation, not a sales pitch.

Follow for more social media strategies ✨

06/04/2025

Sharing your story, showing up as your true self, and putting your brand out there isn’t easy. It can make you feel exposed or scared that no one will resonate. But it’s also what builds trust and creates real connections.

I'm here to tell you that feeling of vulnerable is normal. It means you are putting yourself out there. And THAT is something to celebrate 👏

Who else needs this reminder today?

06/03/2025

Instagram's announced an important change to photo sizing on the app! 🚨

Be sure to save your frame size guide to keep it handy for future posts! 💾

05/30/2025

Today is National Creativity Day 🎨✨

So I thought I’d share a few of the offline hobbies that keep my creative spark alive.

As a social media strategist, I’m constantly tapping into my creativity bank and if I don’t make time to refill it, burnout creeps in fast. These little joys away from the screen help me reset, recharge, and return to my work with fresh eyes and full inspiration.

What do you do just for fun that fills your creative cup? I’d love to hear in the comments 💛

05/29/2025

Share what you needed to hear today and leave the rest.

And if that last slide spoke to you, DM us 💛✨

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Burlington, VT

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http://thewinfieldcreative.com/

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