Perry Dasilva

10/02/2025

Who else in the DMV area is over it? 🙋‍♀️

09/30/2025

Your customers aren’t searching Google like they used to.

They’re finding restaurants on Instagram, buying gifts off TikTok, and discovering services on YouTube.

If your business isn’t showing up there—you’re invisible.

As everyone gears up for the holidays, smart business owners are gearing up for what’s next. This is your Q4 reset to own 2025.

Here’s how you can stand out as a local business owner in 2025:

- Forget just Google. “Search” now means TikTok, YouTube, Instagram—even Amazon. It’s all about “Search Everywhere Optimization.”

- Tools like AnswerThePublic help you discover what your future customers are searching for—across all platforms—before it trends.

- Fill gaps with fresh, helpful content that your niche or Laurel community actually needs.

- Use short-form videos with strong sub-hooks to boost watch time. Retention is now the key to reach.

- Consider starting a local podcast. It’s the most underrated way to build trust and stay top of mind.

- Focus on PERSONAL brand. People buy from people who they trust.

- Turn your content into a sales engine with native shopping tools. Tag products, use links, and guide viewers straight to checkout.

Start showing up differently now—so you stand out in 2026.

09/30/2025

Everyone keeps saying, “Too late to go viral.”

Wrong.

Here’s what most creators don’t know:

📉 Follower count doesn’t matter anymore
🧠 Algorithms now reward INTEREST, not popularity
📦 4.6 billion pieces of content are made every day
🚀 New accounts are winning—because the content is fresh
📈 Watch time > likes, comments or shares
🎯 “Search” now means Google, YouTube, TikTok, Instagram, even ChatGPT

This means two things:

1️⃣ Most creators are wasting time copying "what worked last year"
2️⃣ New creators willing to adapt are about to explode

If you're tired of low views and inconsistent growth, here’s what works now:

✅ Create content on what’s new, not what’s popular
✅ Use FREE tools like AnswerThePublic to find rising trends
✅ Repurpose content across platforms—YouTube, TikTok, Instagram
✅ Focus on watch time by using mini-hooks in your videos
✅ Build consistent brand visibility (11+ touchpoints = buyer trust)

And if all this feels overwhelming, start simple:

📌 Record a short video answering 1 trending question in your niche
📌 Grab 3 friends, ask for honest feedback
📌 Post it consistently for 30 days
📌 Promote smarter—more energy on sharing than creating

Still think it’s too late?

Neil Patel started from scratch more than once. So did thousands of creators now crushing it.

Nobody's ahead—unless you're not playing.

Get visible. Or get left behind.

09/23/2025

Most people think a hook is an introduction.

It's not.

It's a promise.

Bad hook: "Hey guys, welcome back to my channel"
Good hook: "Your content is failing because of this one mistake"

The difference?

One makes people curious, the "I NEED to know this"

vs. the other makes them scroll.

09/22/2025

People will forgive grainy video, but if they can’t hear you clearly — they scroll.

In this video, I’ll show you the cheap microphone I use (just $16 on Amazon) that instantly makes your videos sound pro.

09/20/2025

Struggling to post videos that actually bring in customers? My free tool gives you 𝟯𝟬 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-𝗳𝗶𝗹𝗺 𝘀𝗵𝗼𝗿𝘁 𝗳𝗼𝗿𝗺 𝘃𝗶𝗱𝗲𝗼 𝗶𝗱𝗲𝗮𝘀 — with hooks, trending audio, and what to say.

Use it today, post by tonight. Drop the word ‘VIDEOS’ below.

09/18/2025

Most Laurel businesses think the only way to get customers on Facebook is by running ads.

But there’s a free way.

Local groups already have your neighbors in them. Restaurants, salons, gyms, barbers — your future customers are hanging out there every day.

The trick is showing up right: profile optimized, consistent engagement, be helpful.

You don’t need ad spend to build trust. You need to be present where your customers already are.

09/18/2025

Most Laurel businesses post on social… but don’t actually book customers.

I audited a local barber’s page and found 5 mistakes almost every business is making.

Watch this video to see the quick fixes that turn posts into paying customers.

09/16/2025

Let’s be real…

It doesn’t matter if your reel hits 𝟭,𝟬𝟬𝟬 𝘃𝗶𝗲𝘄𝘀 if none of those people live in 𝗠𝗮𝗿𝘆𝗹𝗮𝗻𝗱.

You’re not trying to become internet famous.

You’re trying to get 𝗯𝗼𝗼𝗸𝗲𝗱.

So if you’re a local business — barber, plumber, realtor, whatever — your content should scream:

📍 Where you are

👀 Who you serve

📞 How to book you

Otherwise, you're entertaining strangers instead of attracting paying clients.

Start tagging your location.

Mention it in your captions.

Say it out loud in your videos.

Because 𝘷𝘪𝘦𝘸𝘴 𝘥𝘰𝘯’𝘵 𝘱𝘢𝘺 𝘵𝘩𝘦 𝘣𝘪𝘭𝘭𝘴.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗼.

08/18/2025

🚨 𝟵𝟬% 𝗼𝗳 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘄𝗼𝗻'𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘄𝗵𝗮𝘁'𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟭𝟴 𝗺𝗼𝗻𝘁𝗵𝘀.

AI is about to flood social media with content and we're talking about going from hundreds of pieces daily to tens of thousands.

The creators who make it through this shift won't be the ones trying to outwork AI (spoiler: you can't).

They'll be the ones who double down on being authentically human.

What do you think? Are you worried about AI taking over, or excited about the possibilities?

08/03/2025

One post, seven ways. 🚀

Why waste time creating new content when you can stretch what you’ve already got? Here’s how:

1. Pull a quote or key takeaways.
2. Turn stats into a carousel.
3. Share a behind-the-scenes snippet.
4. Repost with fresh commentary.
5. Break it into a thread.
6. Use visuals for Instagram.
7. Rewrite a script for a short video.

Which one will you try first?

08/17/2024

** Sneak peak** of what's brewing in my AI lab 😜

Oh, IKYK you want to get on the waitlist. Link in the comments.

In this video, I’m introducing a game-changing chatbot that helps you tackle your customers' specific micro-problems. This user-friendly tool analyzes your t...