Perry Dasilva

Perry Dasilva We help small business owners with brand awareness, reaching new audiences and building a community.

I almost didn't book something I had already decided I wanted.The process was so much email back and forth that at some ...
09/18/2026

I almost didn't book something I had already decided I wanted.

The process was so much email back and forth that at some point I genuinely considered dropping it.

The only reason I pushed through was that I knew the owner personally and I didn't want to drive 30 minutes to the next option.

A stranger has neither of those.

So if I almost stopped with all of that working in their favor, what is the drop-off rate for someone who found them cold.

Some people hit that friction and just quietly disappear.

The business never knows a yes turned into nothing somewhere in an email thread.

More marketing doesn't fix that.

My new vet charges $100 more than my old one. And I'm happy to pay it.Old vet, $130 for a visit. New one, $230. Same dog...
09/14/2026

My new vet charges $100 more than my old one. And I'm happy to pay it.

Old vet, $130 for a visit. New one, $230. Same dog, same city. I didn't even hesitate.

Here's why. The new one is a holistic vet. There are only 3 or 4 of them within an hour of us. That's it. When you're one of a handful, you don't have to convince anyone to pay more. You just have to be the option that exists.

It got me thinking about how many businesses do this without realizing it. A dog walker who takes reactive dogs never has to discount. An HVAC company that actually picks up the phone never has to compete on price. The businesses that charge more usually aren't the best. They're just filling a gap everyone else ignores.

Anyway, that's my unpaid marketing lesson for the day, courtesy of my dog's vet bill.

Nobody wakes up thinking about a bathroom remodel. Then one day they do.Brand awareness is the reason your name is the o...
09/11/2026

Nobody wakes up thinking about a bathroom remodel. Then one day they do.

Brand awareness is the reason your name is the one they think of that day. Not because they saw one ad and bought. Because they saw your name 15 times over 8 months while they weren't in the market, and now that they are, you're the only name in their head.

Most local businesses cut this the second things get slow. Off season hits and the ad budget disappears first. That's backwards. Off season is when you should be building the shortlist you'll get picked from later.

You can't track it in a spreadsheet. There's no direct ROI column for "thought of me first." But every business that wins on word of mouth or reputation got there because someone remembered them at the right moment, not because they ran one good campaign the week someone needed them.

Stop measuring this like a sales campaign. It's not one.

Comment TOPOFMIND and I'll break down how to actually build this without burning your budget on nothing.

09/10/2026

Social media has 3 jobs for a local dog business.

Trust verification. Social proof. Warm audience reach.

Cold discovery is not on the list.

That job belongs to Google, paid ads, and referrals.

Expecting social media to do cold discovery is like asking a receipt to be a menu.

09/06/2026

Her neighbor mentioned her name at a block party. That's where the client journey started. Instagram is where it ended.

The potential client went home and typed the name into Google. Found a sparse listing. Then opened Instagram to see if there was any life there.

The profile was active. Consistent. Had some walk content and a few genuine client moments. She sent a DM.

The neighbor's recommendation did the discovery. Instagram did the confirmation.

Neither of those is the same job. Treating them like they are is why most dog walkers are disappointed in their social results.

Facebook Ads just got an MCP for Claude.Most people are about to get this very wrong. 😬They think it means you do not ne...
09/01/2026

Facebook Ads just got an MCP for Claude.

Most people are about to get this very wrong. 😬

They think it means you do not need to know ads anymore. Just ask Claude and it handles everything.

Here is what it actually does:

✅ It builds your campaign.

✅ Checks your budget.

✅ Tells you why an ad set is not spending.

All in plain English, no Ads Manager rabbit hole.

Here is what it does not do.

❌ It does not know your offer is weak.

❌ It does not know your audience is wrong.

❌ It does not make bad creative good.

The tool removes the technical barrier.

It does not remove the thinking part.

If you never launched ads because the platform felt like too much, this is your green light.

If you are still guessing at strategy, this just helps you guess faster.

🤔 Would you know what to ask it?

Most dog walkers post cute dog pics and wonder why they're not getting booked.Here's the thing: cute content gets likes....
09/01/2026

Most dog walkers post cute dog pics and wonder why they're not getting booked.

Here's the thing: cute content gets likes.

✨STRATEGIC content gets clients.✨

The 5 post types that actually convert:

1. Before/After Transformation
Not just "cute dog" but "Anxious rescue → Confident walker in 2 weeks"

2. Problem You Solve
"Does your dog pull on the leash? Here's what I do differently..."

3. Social Proof
Client testimonial, screenshot of a 5-star review, happy dog owner quote

4. Behind-the-Scenes
Your process, your gear, how you handle multiple dogs safely

5. Local Connection
"Best dog-friendly spots in [Your City]" — shows you're LOCAL and you GET your area

Notice what's NOT on this list? Random cute dog content with no context.

Your content should make people think: "This person gets it. This person can help MY dog."

✨ Quick action: This week, post at least ONE of these 5 types. Watch your DMs. ✨

This is one of the easiest ways local pet care ads waste budget.When “Advantage+ audience” is on, Meta can show your ad ...
09/01/2026

This is one of the easiest ways local pet care ads waste budget.

When “Advantage+ audience” is on, Meta can show your ad beyond your target area.

So if you’re targeting Laurel, MD, someone visiting Laurel could see your ad too, even if they don’t live here and will never become a regular client.

That’s money spent on the wrong people.

You Don't Need a $300/Month Scheduling Tool (Use This Instead)Dog business owners love asking me: "What scheduling tool ...
08/30/2026

You Don't Need a $300/Month Scheduling Tool (Use This Instead)

Dog business owners love asking me: "What scheduling tool should I use?"

And they're expecting me to recommend some expensive all-in-one platform.

Plot twist: You probably don't need it yet.

Here's a free app (this post is not sponsored):

✨ Metricool ✨

On the free plan, you get up to 50 post per month.

Batch your content: Write 4 posts on Sunday, schedule for the week

"But what about Buffer or Hootsuite?"

Cool tools. But if you're just getting started and posting 3x/week, you don't need to drop $15-30/month yet.

Get consistent with the free tools first. THEN upgrade when you're posting daily and managing multiple clients.

Save your money for better things (like actually running ads that get you clients).

❤️ Pro tip: Set a 2-hour block every Sunday. Plan, write, and schedule your week. Done.

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Burtonsville, MD
20707

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+13019457575

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