02/26/2020
Platform-specific videos catch more attention and provide a better user experience. Here we Re-sized the original video to a square video, Added captions and gave the video a title with a catchy Emoticon to stop the user from scrolling. Did it work?
If you haven't had a chance to visit The Salt Room Sanctuary at Spiritquest, you should definitely check it out ASAP. It is so relaxing! This was a video that was created for their website and YouTube channel but now it has been repurposed for Facebook.
Would you like to see how it's done? I'll be dropping a tutorial soon on repurposing content without typing out the captions or spending a ton of time. It does require a bit more work but it increases the results significantly and is a differentiating factor that will help you stand out on social media in 2020.