
10/12/2025
Sweden’s tourism board, Visit Sweden, has launched “The Swedish Prescription,” making it the first program where doctors can prescribe travel for wellness.
Research from Karolinska Institutet and a YouGov survey highlights how nature, culture, and lifestyle experiences like forest walks, cold plunges, sauna sessions, “fika” breaks, and stargazing can boost wellbeing.
People can download a “prescription” for their doctor, though travel costs are not covered, emphasizing wellness and prevention rather than insurance.