Costa Norte Digital

01/31/2026

Betrayal at the North Pole? The Bear Joins the Dark Side (Zero Sugar)

​| War has been declared, and this time the battlefield is frozen! In a masterstroke of advertising audacity, Pepsi has decided to "borrow" its eternal rival's most adorable icon for the Super Bowl. Seeing the legendary polar bear—the undisputed symbol of Coca-Cola’s happiness—choosing a Pepsi Zero Sugar on national television isn't just a commercial; it’s a gauntlet thrown directly in the face of the red giant. The irreverence of "The Choice" campaign reminds us that in marketing, as in love, all is fair.

​But don't call it a victory just yet, because if history has taught us anything, it's that the "King of Marketing" never sits idly by. Coca-Cola, owner of one of the most powerful creative engines in the world, is now up to bat, and the pressure is on. How will a brand that has turned Santa Claus and polar bears into cultural heritage respond? The current silence feels like the calm before a storm of overflowing creativity.

​Now, the real question isn't which soda tastes better, but what ace Coca-Cola will pull from its sleeve to win back its prodigal mascot? Expectations are sky-high, and marketers around the world are already grabbing their popcorn. Pepsi threw the first punch, but Coca-Cola has a reputation for delivering the last and best show. Stay tuned, because the "Cola Wars" just got more interesting than ever!

01/29/2026

A Battle of Ghosts and Dynasties! Patriots and Seahawks Head to Super Bowl LX in a Historic Rematch

​By Meliza Sandoval │ The scent of a rematch is stronger than ever in the Bay Area. After a pair of conference finals that left us breathless, the NFL has confirmed a star-studded showdown for this coming February 8th at Levi’s Stadium: the New England Patriots vs. the Seattle Seahawks.

​It is the "rematch" of the historic Super Bowl XLIX, but with new faces, stories of redemption, and a purely Californian flavor.

​Mike Vrabel’s Patriots proved that, they don’t need Tom Brady—"though we fans all miss him"—to be the AFC’s favorite "villains." In a conference final played under an epic snowstorm in Denver, the Pats triumphed 10-7 over the Broncos.

​It wasn't a game of fireworks; it was trench warfare. The "wonder kid," Drake Maye, didn't put up video game numbers, but he left his soul on the field: a rushing touchdown and a clutch 7-yard scramble on third down punched their ticket, after years of drought and rebuilding, the six-time champions return to the grand stage seeking the seventh jewel in their crown.

​On the NFC side, Mike Macdonald’s Seahawks are the story of the season, with a heart-pounding 31-27 victory over the Rams, Seattle proved that their defense, now dubbed "The Dark Side," is the real deal.

​However, the real headline belongs to Sam Darnold. The quarterback many had written off has found his second wind in the Northwest, throwing for over 300 yards in the conference final. With an arsenal that included an unstoppable Kenneth Walker III and a Jaxon Smith-Njigba who catches everything in sight, the Seahawks arrive as slight 4.5-point favorites to settle the debt left by Malcolm Butler’s 2015 interception.

​As if the game weren’t enough, the entertainment is fitting for the Super Bowl’s 60th anniversary. The Halftime Show will be headlined by "El Conejo Malo," Bad Bunny, who promises to transform Levi’s Stadium into an unprecedented LATIN PARTY. Meanwhile, the National Anthem will be performed by multi-Grammy nominee Charlie Puth.

​"It’s not about what happened 11 years ago; it’s about what we're going to do this Sunday. But I won’t lie, we know the world wants to see if we run the ball on the one-yard line this time," joked a source close to the Seattle locker room.

​Will New England maintain its hegemony, or will this be the year the Seahawks finally get their revenge?
​Get the wings and cold drinks ready, because this Sunday, February 8th, Santa Clara will be the epicenter of the universe.

12/02/2024

Only a few tickets left – secure yours today for the last show in San Diego on December 29th. Tickets here: https://livemu.sc/3YdMBaL

12/02/2024

10/31/2024

| En menos de 24 horas, asesinan a dos periodistas en México.

A la opinión pública

Exhortamos a las autoridades de los tres niveles de gobierno Nacionales e Internacionales, se haga todo lo que sea necesario para que esta situación no quede impune. Que haya sanciones más severas para los atacantes y los gobiernos en turno, recordemos que la seguridad de las Naciones no es una propuesta de campaña sino, una obligación y sobre todo, un derecho humano a nivel mundial.

La periodista de espectáculos, Patricia Ramírez González y Mauricio Cruz Solís, fueron asesinados.

Patricia fue asesinada en Colima en un establecimiento comercial de comida y Mauricio, en pleno centro de Uruapan, donde minutos antes había entrevistado al alcalde Carlos Manzo.

Según los primeros reportes el joven comunicador a las 21:15 horas, hizo una transmisión en vivo para su plataforma “Minuto x Minuto”, en el corazón de la ciudad, donde entrevistó al presidente municipal, concluyó la misma y minutos después se reportó una agresión a balazos cerca del sitio.

La reportera de espectáculos Patricia Ramírez González, de aproximadamente 40 años de edad, conocida como Paty Bunbury, era una reportera independiente, que tenía un blog, en el que daba a conocer noticias de espectáculos, aunque también colaboraba con el periódico local Hechos Pensamiento en Acción. Quien además, fue miembro activo de la asociación civil Compañeros Periodistas de Colima (COPECO).

Descansen en Paz y que su pérdida no quede impune.

Atte: Union Internacional de Mujeres en Medios de Comunicación

Naciones Unidas Relatoría Especial para la Libertad de Expresión UNESCO ONU México OEA Desarrollo

10/24/2024

HAS BEEN CANCELED

The 2024 edition of Bésame Mucho in Los Angeles will not take place, the festival organizers announced on social media on Monday (November 25).

The third annual edition of the one-day event was scheduled for Dec. 21 at Dodger Stadium and was set to feature artists including Shakira , Pitbull, Enrique Iglesias and Los Tigres del Norte. The news comes a month after Shakira, who was headlining, announced she was upgrading her U.S. arena tour to a stadium tour and moving her dates to next year.

Bésame Mucho was cancelled “due to circumstances beyond our control,” an official statement said. “We take enormous pride in our annual celebration of exceptional music and culture, connecting generations in a way no other event can. After working tirelessly all year to bring you another unforgettable show in December, we are deeply disappointed to share this news.” organizers said.

10/15/2024

| The state of California has updated its plastic bag regulations in an effort to reduce environmental pollution.

Governor Gavin Newsom signed a law banning all plastic bags in supermarkets starting in 2026, replacing previous legislation from 2014 that failed to achieve the expected results.

10/13/2024

10/06/2024

HOOBASTANK IN THE ROCKTOBERFEST ON OCTOBER 20th!

The Grammy nominated artists will be playing all of their hits such as “The Reason” and “Crawling in the Dark”.

This festival is the perfect fusion of Oktoberfest and Rock N’ Roll! Get ready for a full day of beer tasting, stein holding contests, German food, rock bands, and more! All ages!

The lineup also features guitar hero Gilby Clarke of Guns N’ Roses. Perhaps you saw him starring alongside Tommy Lee on Rockstar: Supernova or VH1 Honors with Rob Zombie. Now is your chance to see him live on stage! We are also over the moon about a surprise guest whose name will be announced soon! Grab your tickets and you’ll see why this artist has over 3 million social media followers!

🗓 Sunday October 20-2024 from 12:00 pm to 10:00 pm.

📍11 Townsquare, Murrieta, CA 92562-7922, United States

🎫 Get your tickets 👇🏼
https://www.socalrocktoberfest.com/tickets

10/01/2024

CITY COUNCIL OF ROSARITO BEACH, BAJA CALIFORNIA NAMBERS AND EDILIC COMMISSIONS

| In an ordinary session of the city council, held at 1:45 a.m. on Tuesday, October 1, Mayor Rocío Adame Muñoz led the approval of various appointments of municipal officials, the integration of building commissions and the calendar of sessions.

Unanimously, the cc approved the proposals of the municipal president to occupy the following positions: Santos de Jesús Alvarado Avena as secretary general; Daniela Lizbeth Urías Barajas as Municipal Treasurer; Héctor Manzo Ruvalcaba as secretary of Citizen Security; and Jaime Peña Bustamante as delegate of Primo Tapia.

Likewise, a calendar of ordinary sessions of the council was established, which will be held on the second and fourth Thursdays of each month; and the building commissions of the X City Council of Playas de Rosarito were approved.

In her message, Mayor Rocío Adame thanked the members of the City council for their vote of confidence and invited them to work together on this new stage for Playas de Rosarito, putting all their efforts and experience at the service of the municipality.