08/06/2025
We are at a strange intersection. AI can help speed up your work by writing your scripts and automating your slide layouts. But what it can’t do is replace your ability to read a room.
Audiences are tired of ill-prepared content and underprepared presenters. They don’t want to be impressed or dazzled. They want to feel like you cared enough to make the time they’re spending with you worthwhile. Communication now means crafting multiple formats so well that they build meaning in real time.
The hard work now is preparing leaders to show up well in every room and to be ready for a boardroom conversation, a keynote, a podcast, a short-form video, or an impromptu Q&A. Preparing enough to hone a presence is what lets leaders own the message and take advantage of each moment and format in a powerfully human way. Audiences are pickier today than they’ve been in the past, but they all really want the same thing: a human to hold their attention long enough to transfer meaning.
The organizations that will win are the ones that build communication into their core operations like a system rather than seeing it as an afterthought. When you wire communication in as a discipline and train your teams to deliver messages well, you’ve done the bulk of the work to help your company win.
When ideas are thoughtfully shaped and delivered, they unite teams and inspire progress that scales. With so much synthetic content out there, real human communication will be what helps your organization win.
Read the full article >> https://mitsmr.com/4lLSBlx
