07/24/2025
Part-memoir, part-guidebook, "Sentido" (publishing October 4th) is an inspiring account of the power of design, diversity, and sisterhood from seasoned design leader Alison Rand.
The book derives its title from the Spanish word for “sense” or “to make sense of." Through her authentic storytelling, Rand bridges heart and business acumen to chronicle her journey as a multi-ethnic woman from New York City through a male-dominated, largely white corporate world in her evolution to becoming a design leader.
Written with broad appeal, "Sentido" is a must-read for anyone interested in exploring the intersection of technology and society. Whether you are a Gen Z corporate worker, an identity-conscious millennial, or a Gen Xer seeking relatedness, inspiration, and representation, this book will empower you to find confidence in your voice, experience, and contributions, while also helping you become a more empathetic ally for the underrepresented in today’s corporate and professional work spheres.
Learn more: https://bit.ly/4lwdL75