07/20/2025
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Ten Unknown Facts About
Founding: Audi was founded in 1909 by August Horch, not as Audi, but as Horch & Cie. Motorwagenwerke AG.
The name Audi is actually a Latin translation of the founder's last name, Horch, which means "listen" in German.
Four Rings Logo: The iconic four interlocking rings in Audi's logo represent the four founding companies of Auto Union in 1932: Audi, DKW, Horch, and Wanderer.
Quattro Technology: Audi introduced the Quattro all-wheel-drive system in 1980, revolutionizing performance cars by improving traction and handling in various road conditions.
LED Lighting Innovator: Audi was the first car manufacturer to introduce full LED headlights in the Audi R8 in 2008, setting a trend in the automotive industry.
Audi Space Frame: Audi developed the Audi Space Frame (ASF) technology, using lightweight materials like aluminum to improve performance, fuel efficiency, and safety in their vehicles.
Virtual Cockpit: Audi's Virtual Cockpit is a fully digital instrument cluster that displays information and entertainment features in high resolution, providing a customizable and futuristic driving experience.
E-Tron Electric Lineup: Audi's E-Tron lineup includes fully electric vehicles like the E-Tron SUV and the E-Tron GT, showcasing the brand's commitment to sustainable mobility.
Racing Heritage: Audi has a rich racing history, dominating events like the Le Mans 24 Hours with its Audi R8 and pioneering diesel-powered race cars for endurance racing.
Audi Tradition: Audi has preserved many historic vehicles in its collection, including classic cars, race cars, and prototypes, showcasing the brand's heritage and innovation over the years.