Grant Design Collaborative

Grant Design Collaborative Grant Design Collaborative integrates modern strategy with classic design to create compelling brand

07/24/2025

Flipping Out in Style

A few years ago, Caluco made a bold entrance into the outdoor furniture scene with a chic rooftop “Garden Party” at the Mondrian Hotel in Los Angeles. Produced by Grant Design Collaborative, the event marked the launch and debut of Caluco’s brand and Flip Out collection.

Conceived and designed by Grant Design Collaborative, the Flip Out series redefined outdoor living with versatile seating that transforms into tables, benches, or ottomans—all while keeping cushions dry in unpredictable weather. Beyond product and brand strategy, Grant also created Caluco’s new identity, product catalog, marketing collateral, and website.

07/17/2025

Behind the Seen
When it comes to design, most people, and even clients, only see the final result. That was certainly the case with this trade advertisement we created for Tarkett Contract to launch their new flooring collection for the senior living segment.

What viewers don’t see is the countless hours of collaboration, coordination, and planning behind the scenes. From selecting models, both human and canine, to designing the set, installing the product, styling with props and wardrobe, organizing catering, and managing dozens of other moving parts, every detail was thoughtfully considered to capture just the right moment.

A big thank you to our photographer, Guy Welch, for beautifully preserving the moment and to the marketing team at Tarkett for placing their trust in Grant Design Collaborative.



Grant Design Collaborative is partnering with Swedish innovator Green Furniture Concept to sharpen its global brand stra...
06/20/2025

Grant Design Collaborative is partnering with Swedish innovator Green Furniture Concept to sharpen its global brand strategy and amplify international market appeal. Founded in 2008, Green Furniture Concept is celebrated for its iconic, sustainable design solutions—specializing in modular seating and acoustic lighting systems for high-traffic public environments, including airports, transit hubs, and healthcare facilities.

Together, we’re aligning GFC’s visual identity, messaging, and brand presence with its core values: sustainability, innovation, and human-centered design—with a clear focus on market growth and long-term brand equity.

Most recently, we collaborated with GFC to deliver a powerful presence at NeoCon in Chicago, the premier event for commercial design. Our integrated experience design included exhibit design, brand messaging, advertising, collateral, public relations, and more—positioning GFC as a category leader on a global stage.

Let’s talk. Discover how we’re helping Green Furniture Concept and other international brands drive brand awareness, customer engagement, and revenue growth through strategic design.



Green Furniture Concept - Americas

Grant Design Collaborative crafted a comprehensive brand roadmap and North America launch strategy for Calma by Nurus, a...
06/19/2025

Grant Design Collaborative crafted a comprehensive brand roadmap and North America launch strategy for Calma by Nurus, an esteemed Turkish commercial furniture manufacturer with a 98-year legacy. Our holistic go-to-market program included brand identity refinement, strategic market positioning, compelling messaging, and a dynamic launch at NeoCon Shows 2025, the furnishing industry’s leading event for commercial design.

To make Calma’s debut truly unforgettable at NeoCon, our experience design campaign featured the innovative design of the Calma showroom on the 10th floor of THE MART, a striking exhibit activation in the building’s lobby, engaging environmental graphics, impactful collateral materials, product launch programming, trade advertising, captivating motion graphics, and memorable acoustic performances by the renowned Chicago Bucket Boys.

Interested in learning more about how we can elevate your brand’s presence? Contact us today to explore our collaboration with Calma and other leading international brands.

06/10/2025

Grant Design Collaborative knows how to creat some noise for our clients at NeoCon!

Day two of NeoCon is off to a great start for our clients, Green Furniture Concept and Calma by Nurus.
06/10/2025

Day two of NeoCon is off to a great start for our clients, Green Furniture Concept and Calma by Nurus.

Big paws up to Grant Design's top dawg, Matt DeFrain, for leading the third annual Marietta Fur Folly Pet Parade—his rid...
05/08/2025

Big paws up to Grant Design's top dawg, Matt DeFrain, for leading the third annual Marietta Fur Folly Pet Parade—his ridiculously awesome creation for Marietta Arts Council's M2R TrailFest—this Saturday, May 10! Matt also contributed his talents to designing the parade’s bright and playful identity and graphics.

We’re so proud of his creativity and community spirit!

The assembly begins at 9:30 AM at Lewis Dog Park, and the parade starts at 10 AM, rain or shine.







Before Veritiv, there was Unisource, an Atlanta-based distributor of paper, packaging, and facility maintenance material...
04/17/2025

Before Veritiv, there was Unisource, an Atlanta-based distributor of paper, packaging, and facility maintenance materials. Seeking to differentiate its product segments, Unisource retained Grant to design a brand identity for the packaging division.

Our goal was to create a bold, iconic mark, something instantly recognizable, to elevate the brand and distinguish it from its competitors.

One of the first expressions of the identity was a sustainable packaging sample kit and capabilities brochure. To bring them to life, we partnered with photographer Greg Slater to create a striking cover image that reintroduced the product in a fresh and compelling way.




04/03/2025

Forty and fabulous! Congratulations to our long-term client, ACT (Association for Contract Textiles), for their four decades of advancing the contract textiles industry. Grant Design Collaborative is helping them celebrate with a bold anniversary campaign.

The party is just getting started! Follow ACT on Instagram and LinkedIn for more stories, history, and celebration throughout 2025.





We're moving! But not too far—just two blocks down into the historic Jones Mercantile. In the process, we are refining, ...
03/27/2025

We're moving! But not too far—just two blocks down into the historic Jones Mercantile. In the process, we are refining, streamlining, walking the talk, and getting to work. After all, good design is good editing, right? We are excited to start a new chapter as we embark on our thirtieth year of creating outstanding design and brand solutions for our clients.

Follow our journey as we move forward.




Four Stories and Several Paper Promotions Ago...Grant Design Collaborative chaired and created the campaign for Mohawk S...
03/13/2025

Four Stories and Several Paper Promotions Ago...Grant Design Collaborative chaired and created the campaign for Mohawk Show 4, the fourth edition of the fine paper company’s renowned design competition. The panel of judges included Bill Grant as the competition chair, Robert Valentine, Petrula Vrontikis, and Ann Willoughby. The jurors selected four winners that exemplified Mohawk's mission of celebrating exceptional graphic design, with an emphasis on innovative printing, superior production, and thoughtful paper selection. "Four Stories" showcased these winners in a compact and beautifully crafted volume, featuring specialty techniques like smyth-sewn binding, die cutting, and embossing. The book not only highlights outstanding work but also offers engaging case studies on the strategic design processes behind each entry. Other touchpoints in the campaign included custom photography, call for entries announcement, and notepads.



03/07/2025

Queen Elizabeth! On International Women's Day we celebrate Elizabeth Seidle – expert designer, art director, strategic thinker, and our go-to problem solver. Liz is also an avid knitter and the second-longest tenured team member with 25+ amazing years at Grant Design Collaborative. She and her motto, 'We'll figure it out,' inspire us by simplifying complex challenges and finding solutions where none seemed possible.

Elizabeth is the glue that holds us together, and we're proud to celebrate her!





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Wednesday 9am - 5pm
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