11/14/2025
If your ad performance dropped this quarter, you’re not alone. The platforms changed and most businesses didn’t. It is the perfect storm.
Meta’s new Andromeda update rebuilt the Facebook ad engine from the ground up. It now prioritizes broad targeting and creative variety, not the hyper-segmented strategies many advertisers relied on.
At the same time, Apple’s iOS privacy changes continue reducing what marketers can see. Safari limits certain cross-site cookies and script-based trackers, and iOS 26 removes tracking IDs like fbclid and gclid in Messages, Mail, and Safari private browsing. Less attribution means smaller retargeting pools and less reliable reporting.
These shifts are confirmed and they explain why warm audiences feel thinner and why performance feels inconsistent.
The path forward is clear:
Own your data.
Stop depending on shrinking tracking windows.
Use tools that pull verified business contacts directly.
Run broad campaigns, then build tight follow-ups inside your CRM.
If you want to future-proof your B2B pipeline instead of relying on data the platforms are taking away, message me. I’ll walk you through how our lead scraper builds real, owned contact lists that don’t disappear when Meta or Apple updates their policies.
