Muscle Marketing

11/03/2014

Amazing work. This is how you take brilliant creative and make a lasting impression with http://ow.ly/DLEa4

07/08/2014

Great experiential shows advertising is about 1-on-1 experience, not always mass media http://ow.ly/yVF1e http://ow.ly/yVFaL

"Chatted with some cool people in the beer aisle today. And a few kooks too. Check it out."

07/03/2014

Clever fan reactions to transit shelter depicting Suárez http://ow.ly/yKxFs

There's a billboard in Rio de Janeiro's Copacabana Beach featuring Luis Suárez screaming at something, and it probably looked really intense until...

06/12/2014

Working with to help close this case in Yonkers, NY! http://ow.ly/xWqHc

YONKERS, N.Y. -- Yonkers drivers might see something a little different as they pass through the intersection of North Broadway and Manor House...

06/05/2014

Just a little feel good story for the day. Love OOH and the smile it can put on someone's face : ) http://ow.ly/xFO2U

"It was an ugly cry." That was Tara McCallan's reaction when she saw her daughter's face plastered on a billboard at one of the busiest...

06/05/2014

Just a little feel good story for the day. Love OOH and the smile it can put on someone's face : ) ow.ly/xFN4L

05/09/2014

The University in Peru that created a billboard converting humidity in the air into to gallons of purified water, is at it again! Check out their latest invention filtrating polluted air and pushing out thousands of cubic meters of purified air each day. http://ow.ly/wFDcu

Imagine air-purifying billboards going up any time you had a sufficiently large construction zone -- a step that became part and parcel of the preparation process.

05/07/2014

One of the coolest uses of extensions we've seen http://ow.ly/wAKKB

PSC Metals Premiere Panel Build Clear Channel Outdoor - Akron, OH

05/05/2014

Can creative advertising save the Philippines' Pasig River. Check out this floating Vetiver water-treating billboard! http://ow.ly/wit6O

Can A Billboard Help Clean the Country’s Most Polluted River? Check out the Vetiver Floating Billboard! How does one clean the Pasig River? A...

04/29/2014

Is being "PC" killing advertising? VisitPhilly recently came up with a creative way to promote tourism, but instead received backlash for a relatively tame play on words. What are your thoughts? http://ow.ly/wiqXc

In 2012, VisitPhilly, the city's tourism marketing company, installed a billboard in Center City. It read

04/02/2014

Targeting Net Gens has become big business... and big billboards! AT&T uses OOH at this year's Final 4 to capitalize on the strong loyalties among fans and to reach a younger generation of internet users! http://ow.ly/vlwQ3

Dallas-based AT&T is a major sponsor of the NCAA and the games are in AT&T Stadium, a quick drive from the company’s headquarters.

03/25/2014

Amazing use of OOH by and a great way to allow viewers to interact with the brand http://ow.ly/uXsc7

Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for...