04/04/2025
The fastest-growing furniture company in the U.S. is built on the belief that you should buy less, not more?
Shawn D. Nelson, CEO of Lovesac, is proving that conscious can scale—and that long-term success is possible when sustainability is built into the business model from the ground up.
With modular, customizable Sactionals designed to last a lifetime, and fabric made from recycled plastic bottles, Lovesac isn’t just building better furniture—it’s redefining what it means to be in retail.
Nelson’s commitment goes beyond —Lovesac moved operations out of China to avoid and reduce dependency on unsustainable global shipping routes, favoring automation and local sourcing instead.
His book "Let Me Save You 25 Years" captures the lessons learned—and the mindset required—to lead with patience and purpose.
This is what sustainability with scale looks like. And it’s working.
Read More: https://bit.ly/4iUePk7
