MedEsthetics

MedEsthetics Your go-to source for medical aesthetics, dermatology, medical-grade skincare and plastic surgery updates. Based in Chicago📍
https://www.medestheticsmag.com/

MedEsthetics is a business resource for practitioners offering noninvasive and minimally invasive medical aesthetic procedures. Medical practitioners, dermatologists, cosmetic surgeons, plastic surgeons and nurse practitioners who provide medical treatments that improve cosmetic appearance are welcome to subscribe and like us. Owners and management professionals who work at medical spas and cosmet

ic laser centers are welcome to join our community of aesthetics industry professionals too. Receive the latest aesthetic medicine trends, product and equipment reviews, legal issues, profiles of successful practitioners and medical aesthetics industry news. To subscribe to MedEsthetics, visit medestheticsmag.com. MedEsthetics is published by Allured Business Media.

Nominate more than 1 product or device and get 50% off the total! 🚨The 2026 MedEsthetics Readers’ Choice Awards are offi...
09/10/2026

Nominate more than 1 product or device and get 50% off the total!

🚨The 2026 MedEsthetics Readers’ Choice Awards are officially underway!

After receiving nominations from across the industry, we’ve narrowed the field to this year’s finalists. Now it's time to find out which products, devices, and innovations deserve recognition.

🏆 Winners will be announced in the January/February 2027 issue of MedEsthetics

Whether you’re a practitioner, medspa owner, or aesthetics professional, your vote helps recognize the products and technologies shaping the industry's direction.

🗳️ Vote for your favorites in this year’s Readers’ Choice Awards here: https://medesthetics.visitlink.me/X2puEv

📖 The September issue of MedEsthetics is here.Recovery takes center stage as we look beyond the procedure—and at what ha...
09/09/2026

📖 The September issue of MedEsthetics is here.

Recovery takes center stage as we look beyond the procedure—and at what happens next.

From surgical downtime and microneedling aftercare to lip micropigmentation and emerging recovery trends, this issue explores how smarter post-procedure care can support better outcomes.

🩺 For aesthetic providers, recovery isn’t an afterthought. It’s part of the patient experience.

🔗 Read the latest issue: https://medesthetics.visitlink.me/Lul3eF

🏆 Cynosure Lutronic’s XERF™ () has taken home The Inventor’s Award at the 2026 Daytime Beauty Awards —a recognition that...
09/09/2026

🏆 Cynosure Lutronic’s XERF™ () has taken home The Inventor’s Award at the 2026 Daytime Beauty Awards —a recognition that highlights where energy-based aesthetics may be headed next.

For medspa owners, surgeons, and aesthetic providers, the win signals continued demand for noninvasive technologies that balance results, personalization, and patient convenience.

XERF uses multifrequency monopolar RF to deliver energy across shallow, middle, and deep tissue layers. The platform is designed to provide “structural skin tightening” without needles, numbing or downtime.

💡 While patients increasingly want meaningful improvement, they may not be ready for surgery or a significant recovery time. This creates an important space between “do nothing” and “get a facelift,” and technologies like XERF are being positioned to fill it.

📈 For providers, the question is: Can this technology expand your treatment menu, meet evolving patient expectations and make sense for your practice model?

🔗Full story: https://medesthetics.visitlink.me/Xys6ac

Classys (.inc) is approaching a major global milestone, expecting to surpass 50,000 devices sold worldwide this year as ...
09/09/2026

Classys (.inc) is approaching a major global milestone, expecting to surpass 50,000 devices sold worldwide this year as it expands beyond its traditional HIFU and MRF portfolio into MNRF, laser and dermabrasion technologies.

Classys leveraging its existing clinic network to drive cross-selling and combination treatments is an example of how aesthetic practices can promote portfolio expansion and contribute to a growth strategy.

For practices evaluating their technology mix, the trend is worth watching: device manufacturers aren't just competing on individual platforms—they're building broader ecosystems designed to support multiple treatment modalities and revenue opportunities.

🔗Full story: https://medesthetics.visitlink.me/dMWaYl

The MedEsthetics daily newsletter will be taking Monday, September 7, off for the holiday.We’ll be back in your inbox Tu...
09/07/2026

The MedEsthetics daily newsletter will be taking Monday, September 7, off for the holiday.

We’ll be back in your inbox Tuesday, September 8, with the latest news, insights and developments shaping medical aesthetics.

Until then, take a well-earned breather, enjoy the long weekend, and celebrate the people who keep this industry—and your practice—moving forward. 👏

Happy Labor Day from all of us at MedEsthetics! 🇺🇸

VIO Med Spa just hit its strongest first-half franchise development performance since entering franchising — with 15 new...
09/05/2026

VIO Med Spa just hit its strongest first-half franchise development performance since entering franchising — with 15 new franchise owners signed in the first six months of 2026.

But the more interesting story isn’t simply the number of new locations; VIO is also reworking the business model behind those locations, including:

🏢 A smaller-footprint store design aimed at reducing upfront investment
💳 A new membership model designed to drive recurring engagement
🎓 Expanded clinical leadership and training
📦 New purchasing and operational efficiencies
🤖 Greater use of digital and AI tools to support operators

For medspa owners, the bigger takeaway is this: Growth isn’t just about adding treatment rooms or opening another location. It’s about building systems that can support consistency, retention and profitability as the business scales.

With the U.S. medical spa market now exceeding $17 billion, the question is becoming less about whether the category will grow—and more about which business models are built to grow with it.

🔗 Read the full story:https://medesthetics.visitlink.me/Rpnnbg

What if 15 minutes could transform your medspa’s bottom line? 💰 That's what renowned aesthetic practice growth consultan...
09/02/2026

What if 15 minutes could transform your medspa’s bottom line? 💰

That's what renowned aesthetic practice growth consultant Terri Ross () advises.

In her latest write-up for MedEsthetics, Ross argues that a 10- to 15-minute morning huddle can give your team something many practices lack: a shared understanding of the day before it starts.
The goal isn’t another staff meeting. It’s alignment.

In 15 minutes, your team can:

🎯 Set the day’s priority
📊 Review the revenue goal and current bookings
👥 Walk through the day’s patients and their larger treatment goals
💡 Identify rebooking, retail, membership, and treatment-plan opportunities
⚠️ Anticipate cancellations, schedule gaps, and other obstacles
✅ Assign clear ownership before the first patient arrives.

If better preparation helps your practice capture just $500 in appropriate revenue per day, Ross notes that could add up to $125,000 over 50 working weeks.

For practice owners, the lesson is simple: growth isn’t always about generating more demand. Sometimes it’s about making your existing schedule work harder.

🔗 Read Terri Ross’ 15-minuteframework here: https://medesthetics.visitlink.me/8EZ1R-

Words like "clinically tested,” “science-backed,” and “proven” have become marketing buzzwords since the rise in demand ...
09/01/2026

Words like "clinically tested,” “science-backed,” and “proven” have become marketing buzzwords since the rise in demand for physician-dispensed brands, including those sold through dermatologists, aesthetic clinics, and plastic surgery centers.

As a result, consumers now expect high performance and strong scientific support for claims. For medspas, these labels can directly impact patient trust and retail credibility, which is imperative to know how to "test" these claims.

The Center for Skin Biology, for example, supports:

- Early- to late-stage formulation development
- Preclinical in vitro and ex vivo human skin models
- Clinical testing for cosmetic and OTC claims
- Competitor benchmarking and head-to-head performance evaluations
- Understanding of actives and finished formulations

Get the full Q&A with MedPharm experts to better understand the science behind cosmetic claims and what it means for the products you recommend and retail in your practice.

👉 Download/read the full content: https://medesthetics.visitlink.me/eOSuJ9

Agency Skin () announced a new line of personalized, prescription treatments designed to target multiple biological path...
08/31/2026

Agency Skin () announced a new line of personalized, prescription treatments designed to target multiple biological pathways associated with skin aging.

For medspa owners and aesthetic practitioners, the bigger takeaway is the model: personalized, provider-managed skincare that extends care beyond the treatment room.

As patients increasingly expect proactive approaches to aging, practices have an opportunity to rethink skincare as part of a longer-term treatment plan—not simply an add-on at checkout.

For medspas, that could mean:
• More personalized at-home protocols
• Stronger continuity between in-office treatments
• New opportunities for recurring patient engagement
• A shift from correcting visible concerns to managing skin health over time

The question isn't whether every practice should adopt this particular approach. It's whether skin longevity will become a core part of the aesthetic care model.

Read more: https://medesthetics.visitlink.me/ZGGJ0g

🛍️ Is your medspa leaving retail revenue on the table?Meet Pomp MD from Pomp (): A new digital retail platform that mana...
08/28/2026

🛍️ Is your medspa leaving retail revenue on the table?

Meet Pomp MD from Pomp (): A new digital retail platform that manages retail, inventory, fulfillment, ordering, and other operational headaches to improve patient outcomes and increase practice revenue.

The new AI-powered retail platform gives medspas a branded digital storefront for personalized skincare regimens and product recommendations, while handling fulfillment, shipping and customer support behind the scenes.

For practice owners, the potential value is bigger than that of another retail platform:

📈 More opportunities for recurring revenue
🤝 Stronger patient engagement between visits
🧴 Personalized product recommendations
📦 Less inventory and fulfillment burden
🔄 Easier product replenishment

🔗 Read full story: https://medesthetics.visitlink.me/Fn6Esa

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