StoryMineMedia

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Carrboro, NC
StoryMineMedia

Real stories told with purpose. We create powerful video stories to amplify the work that drives social change.

StoryMine is a women-owned video production company that marries strategy and creativity to create video projects with impact. When wielded correctly, the power of story can unite generations, change minds, influence hearts, and motivate action. But effective video stories don’t just fall into place, they are thoughtfully designed. We partner with organizations to create targeted, compelling proje

cts to expand the reach and impact of their work through strategic and ethical video storytelling. We believe that when you partner creativity and organized strategy, they bring out the strength and potency in one another. This is reflected in our process and in how it feels to work with us. It won’t surprise you that we bring a strong perspective on the critical role video can play in furthering your goals. But we also bring a background in multimedia journalism coupled with a decade of experience working with communications teams at media outlets, national nonprofits, and large and small purpose-driven businesses.

11/05/2024

We often create video stories for health organizations and a common concern is patient confidentiality.

How do you tell authentic stories that uplift the patient experience, when a policy doesn’t allow patients to be identified?

Often, we look for practicing physicians who can speak about the patient experience in a compelling way. With some creativity in filming and editing, we can recreate patient-doctor interactions without a patient present.

10/01/2024

Q: How do you inform viewers without boring them?
A: Story.

Much of our research for a recent project on Depression included reviewing studies and various available treatments. We needed the audience to understand medications, without sounding like a medical textbook.

To do this, we looked for ways to convey the facts in a clear and concise manner—but we also sought out individuals with personal experiences to deepen viewers’ understanding and empathy.

Dr. Shannon Scott-Vernaglia is a pediatrician who treats depression in her practice, but also lived with depression early in her career. Her personal experiences create emotional engagement, adding richness and memorability to the viewing experience.

08/26/2024

Group interviews have many benefits.

Especially when discussing topics that involve traumatic experiences, a group conversation-based approach provides space for individuals to hear from others and participate in shared reflection.

We used this approach in a recent project on community violence. We worked with trained psychologists who had existing, established relationships with the participants to conduct group interviews with 2 or more participants.

Interviewees shared that discussing this topic as a group and voicing their experiences as interconnected was empowering and healing.

Client:

08/06/2024

In our story design process for every topic, we ask about assumptions, harmful narratives, and stereotypes that exist and should be challenged.

In conversations with story advisors on a recent project, it became evident that one video was not sufficient to discuss the root causes behind community violence.

So, in collaboration with the story design team and with the leadership of Dr. Selwyn O. Rogers, we developed a concept for a second, conversation-based video.

This video centers voices of formerly injured patients, medical professionals, and violence recovery specialists to discuss how trauma impacts people and communities, and explores ways clinicians can be involved in advancing structural justice.

Stay tuned for the trailer!

05/24/2024

We love a good challenge—and the thrill of crafting stories with the New England Journal of Medicine continues to energize us!

We do hours of research to understand these topics before our deep dive interviews with leading medical experts, practitioners, and patients. We are inspired by the people we get to meet and work hard to ensure that passion and excitement translates to the final video the audience sees.

05/16/2024

➡️ Swipe for a comment from a viewer after watching a video on Sickle Cell disease, created in collaboration with

This is the power of storytelling. While one individual’s story can’t (and shouldn’t) represent everyone’s experiences—we do connect with the thoughts, feelings, and knowledge of others when we actively listen and seek to understand their distinct perspective.

Listening well builds curiosity and empathy. Listening well is our first and most important goal as storytellers.

05/10/2024

“Sickle Cell disease is the canary in the coal mine of health equity.”

Recent gene therapy advancements in Sickle Cell disease often aren’t accessible to the patient population they’re intended to serve.

Because of structural and systemic racism, many of the individuals living with Sickle Cell do not get the level of care that they need.

In a recent project, we aimed to convey both messages—celebrating the recent scientific advances and advocating for the social and health justice gains that will make needed care accessible and equitable.

05/07/2024

Stories that teach are our speciality. When we were approached by to work on a series of videos for physicians and patients, we knew we’d need both perspectives to create an engaging video.

These videos are extremely information-heavy—but our goal has been to also make them accessible and memorable. How? Centering human stories so the audience has a reason to care.

Story-elements provide a framework to distill and organize complex information, but more importantly, it gives a human connection.

04/23/2024

With every project we ask—who’s the audience?

Early in our partnership with , we uncovered their goal of creating videos that reached both physicians and patients—two distinctly different audiences with vastly different experiences and starting points.

That’s why, for most of the series, we’ve created at least two videos for each topic—designed for the distinct goals and needs of viewers.

04/17/2024

Looking in the rear-view and celebrating 12 years of StoryMine today! 🎉 In 12 years so much has changed and so much has stayed the same. We still feel deeply committed to telling stories that inform and inspire. And creating those stories for organizations doing the work of educating people in healthcare, as well as conservation, social justice, and entrepreneurship.

04/09/2024

“I kinda just fell in love with bees and pollinators…”

Storyline: Daniel is working to increase biodiversity so bees can thrive. By building and supporting habitats, Daniel is combating climate change.

Why it works: Daniel’s passion inspires viewers to consider how they, too, can work locally and invest in our shared environment.

03/14/2024

One of the many strengths of video storytelling is the ability for viewers to connect with the central character—seeing truths about themselves reflected in a change or struggle encountered by someone else.

Climate change can often feel like a larger-than-life challenge… But Defranco’s story shows individuals can make a difference.

The goal with Defranco’s story was for viewers to connect with his struggle and feel inspired to join in solutions for change.

Address

Carrboro, NC
27510

Website

http://storyminemedia.com/

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