Waymarks Web Solutions, LLC

10/02/2025

Tired of chasing web and content trends that don't fit YOUR business? Before you can roadmap a new strategy, you need data and to do some research.

Okay... but where do you start?

Use my 3As approach:

✅ Analytics
Gather all the data you can through platform analytics, Google analytics, free and paid tools. Stop guessing and use this data to find patterns and get usable insight.

Aren't collecting data yet? The best time to start was six months ago. The next best time is today. (This is your sign.)

✅ Audience
Know your audience! Who are they? What are their needs, their goals, their objections? What are they really searching for? Where do they hang out online? How do they make decisions? Do you have previous clients you can survey for deeper insights, gather testimonials from, or feature in a case study?

✅ Audits
Audit your site, content, or funnels for performance, clarity, and user experience. Find the gaps and opportunities for improvement. Evaluate your positioning and messaging, user experience, and SEO/AEO efforts.

It's not glamorous and it can take time, but this dirty work is foundational to creating a strong digital marketing strategy. You need a roadmap customized to your business, that will grow with you, and that will outlive popular trends.

These 3As will help you get started the right way.

Need a hand? Over at Waymarks, we've got your back. 🌱

09/30/2025

Just like our clients, sometimes our business needs an audit and some updates.

Excited to share that the Waymarks' website has had a light refresh! ✨

We've updated our main pages to better highlight how we help mission-driven businesses create a content strategy that turns marketing efforts into real results.

And the site navigation was polished to improve the user experience.

Take a look:

You're on a mission. Get the content strategy you need to attract best-fit clients, turn lurkers into leads, and close more deals.