TalkMartech

TalkMartech is a repository for Marketing Technology to keep up with the latest and relevant topics.

07/22/2025

What happens when ROI meets responsibility in the media world?

We sat down with Michael Hanbury-Williams, Managing Director at Perion, for a sharp dive into the future of green advertising.

From smart AI tools to smarter sustainability moves, this episode is packed with actionable insights for marketers who want their media strategy to do good and perform even better.

Watch and learn how efficiency can be your most eco-friendly move.
https://youtu.be/CuDypUvn4zM

07/21/2025

Not sure where your ads should go?
This quick guide breaks down the main types of ad networks—so you can pick what works best for your brand.
Read more: https://talkmartech.com/learning-center/what-are-ad-networks

07/17/2025

You can’t just blast emails and hope something sticks.

B2B buyers are smarter, journeys are longer, and competition is tougher than ever.

That’s why Account-Based Marketing (ABM) is taking the lead.
📊 95% of marketers say intent data improves lead quality
🎯 70% say ABM sharpens targeting
Source: Kings Research

But success depends on doing ABM right, from the inside out. In 2025, that means:
✅ Acting on real-time intent, not guesswork
✅ Delivering content that’s personal, not generic
✅ Engaging across email, LinkedIn, video,and webinars
✅ Using privacy-safe tools that scale

ABM isn’t a formula; it’s a smarter, more connected way to market. When it works, you get:
⚡ Faster conversions
📈 Higher ROI
🤝 Stronger relationships

07/15/2025

AI can speed up localization, but can it really replace cultural context and emotional nuance?
In this quick Q&A, Suvish Viswanathan from Zoho breaks down why a hybrid model (AI + human insight) still leads the way in marketing localization.
A must-read for marketers working across regions.
https://talkmartech.com/interview/composable-martech-ai-and-other-tools-for-better-marketing

07/14/2025

Microsoft & LinkedIn Ads are stepping up in 2025, with smarter AI tools, better ROI, and growing appeal for B2B brands.
As ad costs rise and audiences move across platforms, marketers are rethinking their channel mix , and it's leading to smarter, more flexible strategies.
This is just one of the shifts shaping PPC today.
If you're exploring what’s next in paid media, our latest article dives into the full picture.
https://talkmartech.com/featured/ppc-trends-to-watch-out-for-in-2025

07/09/2025

How can AI and CX solutions transform the way enterprises connect with customers?

In this episode, Carson Hostetter, EVP & GM of AI and CX Solutions at RingCentral , shares how modern CRMs are evolving to drive real-time personalization and smarter decision-making.

Key takeaways include:
· Aligning CRM with CX strategy
· Leveraging AI to streamline engagement
· Delivering personalized experiences at scale
Watch now: https://lnkd.in/dGWVyYu4

07/03/2025

Everyone talks about personalization but not enough are doing it well.
In our conversation with Sara Richter, CMO of SAP SAP Emarsys she breaks down why this matters more than ever
and what marketers are still getting wrong.
61% of consumers say personalization influences what they buy.
That’s not a nice-to-have, it’s a growth driver.
Read the interview: https://talkmartech.com/interview/personalization-data-and-the-future-of-customer-engagement

07/01/2025

🎙New podcast alert!
In our latest podcast with Nickole Brown, Senior Consultant at , talked about how personalization, cross-channel engagement, and evolving customer expectations are shaping the future of marketing.
One thing is clear: brands that don’t move beyond basic ex*****on are at risk of falling behind.

Watch now on YouTube: https://youtu.be/MoVMFQCv5wc

06/24/2025

We're thrilled to announce Hariz Maloy, Head of Marketing at , as one of the featured speakers in our upcoming webinar CX as a Competitive Advantage: Omnichannel Personalization!
With a background spanning edtech, fintech, proptech, and AI-driven storytelling, Hariz brings a powerful mix of creativity and performance marketing to the table.
Join our webinar on 26th June: https://events.talkcmo.com/CX-as-a-Competitive-Advantage-Omnichannel-Personalization/

06/23/2025

New Speaker Alert!

We’re thrilled to welcome Vinay Subramanyam, Senior Director, Marketing at Kellanova , to our upcoming webinar!
With a stellar career spanning over two decades and leadership roles at Pidilite, Britannia, and Kellanova, Vinay brings rich insights on building brands that resonate. Recognized as one of India’s Top 50 Marketers, he’s a powerhouse of strategy, storytelling, and scale.

Join us as he shares his take on CX as a Competitive Advantage and how omnichannel personalization is reshaping customer experiences.

Save your spot: https://lnkd.in/ddDrskFk

hahtag

06/19/2025

Join us for an exclusive webinar with Cathy Yum, Head of Marketing APAC at Zoom. With over 20 years of tech marketing leadership at brands like Google, IBM, and Facebook and an MIT MBA Cathy delivers winning strategies in go-to-market, lead generation, and local campaign innovation. Discover how to harness omnichannel personalization to transform customer experience and drive tangible business results.
Register now: https://events.talkcmo.com/CX-as-a-Competitive-Advantage-Omnichannel-Personalization/

06/17/2025

CX as a Competitive Advantage: Omnichannel Personalization
Customer loyalty goes beyond repeat purchases—it's built on exceptional experiences.
Join us on June 26 at 04:00 pm AU & 02:00 am GST to learn how omnichannel CX can drive growth and retention.
https://events.talkcmo.com/CX-as-a-Competitive-Advantage-Omnichannel-Personalization/

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