TalkMartech

TalkMartech is a repository for Marketing Technology to keep up with the latest and relevant topics.

12/04/2025

AI can get it wrong. And when it does, your brand story can be misrepresented to millions without you even realizing it.

As Dominik Angerer CEO of Storyblok puts it, the first line of defense is simple but powerful:

'Do your own housekeeping.”

Outdated content, old positioning, mixed messaging, if it exists online, AI models will find it, learn from it, and repeat it.

Watch the full episode for more real-world insights.

12/02/2025

The “publish more” mindset isn’t just outdated, it’s dangerous.

With AI dominating discovery and zero-click results rewriting how content is consumed, bloated content libraries are starting to hurt brands more than they help.

Dominik Angerer, CEO & Co-Founder of Storyblok, breaks down why the future belongs to teams that create less, but smarter. He unpacks how Storyblok drove massive growth by optimizing for GEO over SEO, why marketers must shift from producers to curators, and why every brand now needs an AI-First Content Audit to avoid being misrepresented by AI models.

Watch the full podcast: https://youtu.be/ptgl1dffyk8

11/24/2025

Intent-based email automation is transforming how growth-focused teams connect with their audiences.

Instead of reacting to generic touchpoints, brands are now tapping into real buyer intent, signals that reveal what customers want before they say it.

This carousel explains how AI-driven data, more intelligent segmentation, and real-time triggers are enabling organizations to deliver precision at scale. A must-read for leaders rethinking their automation playbook.

11/18/2025

If your email strategy still runs on guesswork, you're playing yesterday’s game.
Intent-based automation is changing how growth teams identify, prioritize, and convert high-value prospects, with precision that actually moves pipeline.

Here’s a quick breakdown of how the smartest teams are using real-time intent signals to personalize at scale and accelerate buying decisions.

Swipe through and get a clearer view of what modern email automation should look like.
https://talkmartech.com/featured/unlocking-the-power-of-intent-driven-email-automation

11/03/2025

Most CX tools don’t fail because of the technology — they fail because of how teams use them.

Too often, brands invest in customer experience platforms without addressing deeper issues: data silos, poor integration, unclear KPIs, or simply resistance to change. The result? Underused tools and lost insights.

The fix isn’t more software — it’s smarter strategy.

When businesses connect their systems, align metrics with business goals, and use data intentionally, CX tools can finally deliver what they promise: better decisions, stronger loyalty, and measurable growth.

https://talkmartech.com/featured/customer-experience-cx-tools-why-do-they-fail-and-what-marketers-must-do

10/30/2025

🛡️ The rise of guardian agents marks a new era in content intelligence.

Matt Blumberg of Markup AI explains how this emerging concept is reshaping the way enterprises ensure security, data protection, and content compliance, drawing parallels to tools like Grammarly but with far deeper capabilities.

As startups and innovators explore this space, the next few years could see a surge of advancements in AI-driven content regulation and risk management.

Watch Now: https://youtu.be/X4GsUeW9VkA?si=is9pi4yHICKkop4a

10/23/2025

💡 From Chaos to Control: The Next Phase of Enterprise AI

Matt Blumberg, CEO of Markup AI, breaks down the evolution of enterprise AI, from the early days of experimentation and individual productivity to a new era of governance and control.

He shares how Markup AI is helping organizations move beyond fragmented AI use by introducing a governance layer, transforming generative AI tools like ChatGPT into trusted, enterprise-ready solutions.

🎧 Watch now on YouTube: https://youtu.be/X4GsUeW9VkA

10/20/2025

Keeping your brand voice intact in an AI-driven world isn’t easy, but it’s possible.

Markup AI introduces Content Guardian Agents, AI tools that safeguard marketing content. Watch CEO Matt Blumberg explain how brands can stay compliant and consistent.

Watch now: https://youtu.be/X4GsUeW9VkA

10/13/2025

Building a strong first-party data strategy isn’t just about collecting data, it’s about using it to drive smarter decisions, build trust, and personalize every interaction.

Here’s a quick guide to help brands strengthen their data foundation 👇https://talkmartech.com/featured/leveraging-first-party-data-use-cases-and-building-strong-strategies

10/10/2025

This Week in Martech: AI, Automation & Smarter Attribution

Here’s what’s happening in the world of marketing technology this week:

Northbeam Launches Attribution Model
Marketers can now connect ad views and clicks across Meta, TikTok, and Snap to actual revenue — giving better insights into campaign performance.

Creatopy Becomes The Brief
The rebranded platform launches an AI agency solution to automate end-to-end ad campaigns, helping teams save time and boost efficiency.

Dialpad Introduces Agentic AI
Dialpad’s new AI platform autonomously handles up to 70% of customer requests, offering a smarter, proactive alternative to traditional chatbots.

Launches AMP Discover
This new AI-powered search ad product brings native advertising into Opera’s Aria AI chat, enhancing the consumer search experience.

Global Unveils Athena
Athena is a conversational, superintelligent agent that transforms questions into actionable insights, integrated with the Zeta Marketing Platform.

Stay ahead in marketing and AI, all the tools, platforms, and updates you need in one roundup!

10/08/2025

Marketing leadership is evolving, and AI is at the heart of this change.

In this thought leadership piece, Guy Marion, CEO of Chargebee , shares how AI is redefining the CMO’s role, handling data, content, and routine tasks so leaders can focus on vision, strategy, and inspiring teams.
Read the full interview: https://talkmartech.com/interview/reality-check-how-cmos-are-actually-using-ai

10/07/2025

Marketing automation isn’t just about saving time, it’s about creating smarter, more meaningful connections. 💬
From personalized campaigns to stronger sales alignment and higher ROI, here’s how automation is reshaping the way brands grow.
https://talkmartech.com/featured/benefits-of-marketing-automation-for-businesses

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