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05/15/2026

“Do you know how long that took us? We can’t do this every week.”
That’s the reality Michelle Huff, CMO of Alteryx, highlights in this TalkCMO podcast clip.
In conversation with our Editor-in-Chief and host Radhika Mukherjee, Michelle explains how automating data workflows helps marketing teams turn one-off insights into repeatable intelligence.

Most companies talk about AI transformation. Very few explain what it actually takes to build a billion-dollar business ...
05/08/2026

Most companies talk about AI transformation. Very few explain what it actually takes to build a billion-dollar business while doing so.

In this podcast episode, Michelle Huff, CMO, Alteryx, explores the mindset shifts, marketing frameworks, and leadership strategies that enabled Alteryx to reach $1B in ARR in the AI era.

Michelle shares insights on:
• Building community-led growth
• Using the V2MOM framework for organizational alignment
• Why “human + AI” is a stronger strategy than AI alone
• Creating products and experiences users genuinely love

One thing stood out throughout the conversation:
The brands winning in AI are the ones keeping humans at the center of innovation.

If you work in B2B marketing, AI, growth, or brand leadership, this episode is full of practical takeaways.
Watch here: https://youtu.be/hDiut4uwHAA?si=9AF_I-sBYFHSxQ35

Customer journey mapping helped businesses see the experience. Journey management is about improving it.In this guest po...
04/27/2026

Customer journey mapping helped businesses see the experience. Journey management is about improving it.

In this guest post, Jochem Van der Veer, CEO and Founder of TheyDo, explores why static journey maps are no longer enough and why organizations need to turn customer journeys into a living business discipline tied to decisions, ex*****on, and growth.
A sharp perspective on moving CX from documentation to impact.
https://talkcmo.com/guest-author/stop-mapping-customer-journeys-start-managing

Polished ads used to win.Now they get ignored.What’s working?Content that feels real—not overproduced.Alicia Van Der Mee...
04/15/2026

Polished ads used to win.
Now they get ignored.
What’s working?
Content that feels real—not overproduced.
Alicia Van Der Meer’s take is clear:
authenticity isn’t a trend, it’s a performance driver.
The shift isn’t polished vs raw.
It’s scale vs connection.
The brands getting it right are doing both.
https://talkcmo.com/guest-author/evolution-of-the-ad-real-outperforms-polished

Ads aren’t losing impact, they’re losing control.At the 2026 Oscars, it wasn’t polished campaigns that stood out. It was...
04/13/2026

Ads aren’t losing impact, they’re losing control.
At the 2026 Oscars, it wasn’t polished campaigns that stood out. It was raw, customer-led storytelling.
Because today, authenticity scales faster than perfection.
Alicia Van Der Meer from Kolsquare unpacks why brands need to rethink influence, and fast.
Ead: https://talkcmo.com/guest-author/evolution-of-the-ad-real-outperforms-polished

Most brands are fighting for attention in the same place.Same feeds. Same formats. Same scroll.At some point, it stops b...
04/08/2026

Most brands are fighting for attention in the same place.
Same feeds. Same formats. Same scroll.
At some point, it stops being strategy… and starts becoming noise.
The real shift isn’t choosing offline over online.
It’s understanding where attention actually lives.
And right now, it’s not just on screens.
https://talkcmo.com/guest-author/out-of-home-advertising-solution-to-digital-chaos

Wojtek Kokoszka, CEO at Mention Me, pulls back the curtain on a space most marketers still can’t measure, but can’t affo...
04/06/2026

Wojtek Kokoszka, CEO at Mention Me, pulls back the curtain on a space most marketers still can’t measure, but can’t afford to ignore.

A simple message: “Has anyone tried this?”

Dropped into a group chat. Followed by real opinions, real experiences, real influence.

No clicks. No attribution. No dashboard.

Yet decisions are made in minutes.

This is the dark funnel, where trust travels faster than campaigns and recommendations carry more weight than ads.

In this guest post, Wojtek breaks down why these unseen conversations are shaping modern buying behavior, and what brands need to do about it.

A Must Read: https://talkcmo.com/guest-author/uncovering-dark-product-recommendations

From the outside, everything looks seamless.Inside? It’s controlled chaos.That gap is where most service businesses star...
03/30/2026

From the outside, everything looks seamless.
Inside? It’s controlled chaos.
That gap is where most service businesses start to break as they scale.
In this guest post, Kit Cox of Enate pulls back the curtain on what’s really happening behind service delivery:
→ Work buried in inboxes and spreadsheets
→ Teams stretched on manual, repetitive tasks
→ Decisions living in people’s heads—not systems
→ And customer experience quietly taking the hit
The uncomfortable truth?
Your customers already feel the cracks—you just don’t see them yet.
This isn’t a CX problem.
It’s an operations problem disguised as one.
Read here: https://talkcmo.com/guest-author/b2b-service-businesses-struggles

90% of your traffic is anonymous.So, the real question is...Why aren’t we doing more with it?As Fabien Sanchez, CEO of S...
03/24/2026

90% of your traffic is anonymous.

So, the real question is...
Why aren’t we doing more with it?
As Fabien Sanchez, CEO of SaleCycle, points out, the gap isn’t in collecting data.

It’s in acting on it when it matters.
Most brands recognize users too late.
After the moment is gone.

The opportunity is simple:
Turn unknown visitors into known ones and act in real time.
That’s where the growth is.

Traffic isn’t your problem.What you do with it is.As acquisition costs climb, most ecommerce brands are still leaving re...
03/18/2026

Traffic isn’t your problem.
What you do with it is.
As acquisition costs climb, most ecommerce brands are still leaving revenue on the table—failing to fully leverage the data they already have.
In this featured interview, Fabien Sanchez breaks down where brands go wrong—from underutilized data to missed personalization opportunities, and how smarter analysis can turn existing traffic into real growth.
Because in today’s ecommerce landscape, data isn’t just insight—it’s your competitive edge.
https://talkcmo.com/interview/unlocking-conversion-strategies-for-e-commerce-brands

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