Bendani Publishing

11/10/2011

How much to get started in Text Message Offers? $59: Includes unlimited keywords, 500 messages, plus choice of 50 table cards or 3 window clings. Offer good through Dec. 31, 2011.

10/20/2011

One of the best explanations of how text messaging works!

Discover the differences between social media opt-ins and mobile opt-ins and learn how to create effective brand campaigns that expertly use both of them.

10/18/2011

SMS continues to be preferred method to build customer base!

NEW YORK A Coca-Cola executive at the Mobile Shopping Fall conference said that SMS is a key trigger for its promotions and CRM strategy, especially because it can reach everyone from feature phones to smartphones.

10/11/2011

Great article on what to consider for your mobile site!

A mobile website is an entirely different animal from a traditional website.Follow these best practices to develop a successful mobile presence.

10/11/2011

Microsoft Tag use continues to rise.

Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging.

10/07/2011

Here's a 6-min video overview of our new integrated restaurant package. You can get all three: print, mobile websites and text messaging at a very affordable price. Will be the most profitable 6 minutes spent!

10/05/2011

Here's a great reason why Mobile Websites, which can be downloaded as an icon to the home screen of your phone is much better than a separate APP. With the latest OS upgrade for Iphone, many APPS will have to be updated as well. Yet a mobile website would not be impacted what-so-ever. More proof of the cost-effectiveness of a mobile website.

While the anticipated iPhone 5 launch was missing from Apples announcements yesterday, the company did introduce a significant update to its mobile operating system as well as important pricing changes.

09/29/2011

Another example of the move to a changing technology!

Audi has introduced its first dedicated mobile site in the United States as it looks to meet mobile users' research needs and direct them to local dealers.

09/23/2011

Here's a great article about the "scan" codes! Points out the need to "think it through" instead of just putting them in print for the sake of doing so!

NEW YORK Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.

09/21/2011

MOBILE MARKETING- Did You Know?

1. Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates)

2. 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)

3. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)

4. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)

5. In some countries, there are more mobile subscriptions than there are people. (Source: Mobile Marketing Association) (How can this be? It’s because some people own more than one mobile phone.)

6. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)

7. There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

8. 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)

9. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen) (This is an amazing statistic for those of us who remember mailboxes stuffed with AOL discs during the 1990s.)

08/12/2011

With a tighter economy, it's time to invest your marketing dollar more wisely with the ability to see results at the neighborhood level.

08/07/2011

Great video to watch when you are starting in social media.

(Simple Social Media Formula) FREE social media video: The Secret Weapon Tony Robbins Uses To Get More Done [Must Watch!] via http://bit.ly/eBWhF2