The most valuable yet perhaps most under-utilized commodity in business is experience. Renowned psychologist Anders Ericsson determined that it takes 10,000 hours of doing something before it can be considered "mastered", and so businesses, schools, charities and government entities spend untold amounts of money and time developing young employees to become masters in various disciplines. Often, t
hey see their investment go elsewhere, and their 30- and 40-year employees retire, or are forced into retirement, taking those skills mastered with them. Imagine taking advantage of decades of experience for a fraction of what it costs to train new employees. No pensions or health care plans to pay into, no investment in training. Just the experience itself realized in an assignment, seminar or presentation consuming only a few hours, and not years. This is what Justis Creative Communications can offer your company or organization. Bob and Nancy Justis combined have experience in a myriad of disciplines and can address your needs in concise presentations and as temporary hires for specific projects. Experience. The Difference. JCC Services
JCC can provide the following services at a negotiable cost. Audio and Video Production
JCC is partnering with Around the Corner Productions (ATCP), a video production company. ATCP is a full-service company that manages and produces video projects from concept to completion, delivering the final product in many formats. It has produced marketing and sales videos, as well as informative and educational videos such as documentaries and television series, in addition to TV commercials that air locally and regionally. Customer Service Training
Disney figured it out. This 45-minute to one-hour session is an interactive discussion of how to achieve outstanding customer service and is based upon EXPERIENCE with the famous Disney model. Bob Justis is a three-time graduate of the Disney Institute in Orlando, Fla. Since 1989, he has been sharing what he learned with businesses large and small. Fundraising
JCC has 40 years of EXPERIENCE in helping raise funds for projects large and small. Bob Justis knows the challenges of fundraising. He has very unique EXPERIENCES in efforts to secure millions of dollars for projects throughout the Cedar Valley and can help you to be successful in your campaign. Media Buying
Strategic media placement is critical in getting the public and potential customers familiar with your business or event. JCC partners with Nancy Ober Advertising, which has over 30 years of EXPERIENCE, including radio, television, print and the web. Media Training
The greatest ally you have in promoting your programs or business is the media. Positive relations with the media is very important. JCC will help you learn methods of communicating with the media, the rules of media etiquette, tips on how to be interviewed, how to develop and implement a media operations plan, and crisis planning. Motivational Speaking
Motivation can be the biggest factor that determines company success. What motivates us individually? Are there words or experiences that can inspire others to believe in something or to move them to action? Can a motivated spirit in the workplace create a better work environment? A more productive company? A more positive work and home life experience? JCC has the motivational resources to create the right message at the right time to the right people. Life and work Experiences can be used to illustrate and illuminate feelings that we all share in order to create new perspectives. JCC believes in positive thinking, energy and creativity to change the way people think, or to enhance their view of the good things happening in their lives. On-Camera and Voice Over Talent
Bob Justis has extensive EXPERIENCE in voice over and on-camera work. Whether for commercials or non-broadcast industrial projects, Bob can provide the professional image you want representing your business. Promoting Your School's/Club's Athletics Programs (Administrators/Coaches)
How well a school markets or promotes its athletics programs, both within the school and within the community, directly impacts the financial success of those programs. Like it or not, high school and club sporting events are up against a lot of competition for support. Nancy Justis has over 30 years of EXPERIENCE working in collegiate athletics media relations. Learn how to:
*Market your school's or club's athletics logo
*Hype your teams' schedules
*Advertise in the media
*Develop a web site
*Cross-promote your programs
*Develop in-game promotions
*Involve students in promotional efforts
*Get your athletics director and coaches out in the community
*Visit elementary and middle school classes
*Target those persons already interested in your programs
*Recognize Community involvement in your programs
Promoting Your Team II (Administrators/Coaches)
Most high school and club sports programs have the same staffing as a collegiate program. All have coaches, administrators and increasingly, athletic trainers. Some have equipment managers. Rarely, however, does one find the equivalent of a sports information director (SID) at the high school or club level. This program is a training tool for the school or club to help promote its interscholastic- or club-level teams, get fans out to events, and to increase media coverage. Whether fulltime administrators or individual coaches take on this responsibility, or students interested in athletics media relations as a future career take on part of the load under the guidance of an administrator, they can learn the basics of marketing, working with the media and development of a media operations plan. Workshop attendees can learn, for example:
*Ways to implement a student SID program at your school
*How to market your school's/club's athletics program
*How to work with local media to get better coverage for your school's/club's athletics program
*Technology
Expert guest speakers will "coach" attendees in various topics. Program participants receive handouts to take back to their school or club administrators. Public Speaking Training
Do your employees avoid making presentations because they are afraid they might embarrass themselves? It has been said that the two things people fear the most are death and public speaking (not taxes!). Whether or not public speaking really falls into such a category of fear is debatable, but it is undeniably an area where many people are not comfortable and often try to avoid. That can be the hurdle between success and failure, because it is a person's ability to get in front of others to inspire, educate and motivate that closes deals and creates new and better relationships. JCC offers techniques for any level of public engagement. Bob Justis has over 40 years of EXPERIENCE as a speaker, educator, presenter, pitch man, and as an actor that can be effectively demonstrated in fast and affordable 30-minute brush-up classes. JCC will transform inexperienced speakers into confident presenters. Student-Athlete Media Training
(Administrators/Coaches/High School-Collegiate Athletes)
For many student-athletes, whether they are a high school or collegiate competitor, a star or relatively unknown member of the team, being interviewed by members of the media can be an unsettling experience. This brief training seminar is aimed toward providing your student-athletes tips on how to interact with the media during formal press conferences, post-event interviews, and throughout the entire season. Exhibiting a positive image of your sports program and of your sports program and student-athletes is the aim. The seminar includes mock interview sessions so the student-athlete can learn tips on how to answer questions from the media, how not to answer questions, where to direct eyes during an interview, tips on remaining calm during interviews, and how to conduct oneself maturely so parents, fans and administrators can be proud of the students and programs. Writing/Editing
There are many ways to deliver a message or provide information. Nancy Justis has over 40 years of Experience in print communication, ranging from newspaper writing and editing (straight news, features), magazine writing and editing, and public relations/promotional writing and editing. Whatever your needs, JCC will provide answers in a professional and creative manner.
