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Break Through Advertising

This summary (mostly the strategy chapters 1,2,3,5) covers the following areas of copywriting psychology 👇Intro:0:00 Why is Breakthrough Advertising so expe...

08/07/2025

In the early sixties the car rental company Avis launched an ad campaign with the slogan “We try harder”. It was created as a way to differentiate Avis from its main competitor, Hertz, and to convey the message that Avis was willing to go the extra mile to provide excellent service to its customers.

In the competitive world of car rentals, it’s easy to boast about being the best. But what if, instead, you embraced being number two? Well, that’s exactly w...

08/07/2025

Founding of Mad magazine. American humorist Harvey Kurtzman created Mad as a way to boost his income as an editor at EC Comics, where he began working in 1949.

The world of humor owes a great debt to the goofballs that created Mad Magazine. Every generation has some connection to the Mad brand, but there really isnt...

08/07/2025

Originally a satirical comic book, MAD responded to censorship and marketing pressures in 1955 by becoming a magazine and turning its focus to sophisticated …

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08/07/2025

Best series about Advertising

Welcome back to Seriesly!Get the full Mad Men story in just 8 minutes! This video provides a comprehensive recap of the iconic Mad Men series, perfect for ne...

08/07/2025

The Mind 👁behind Advertising

Ever wondered why some advertisements just tend to stand out more than others? In this video, I take a look at the psychology behind good advertising.Thank y...

05/22/2025

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