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The Author's Assistants, LLC, Cheryl Callighan

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The Author's Assistants, LLC, Cheryl Callighan

Serving self-published authors for 20 years. Looking to self-publish your book but don’t know where to start?

The Author’s Assistants, LLC provides expert guidance in book publishing, book production, and book marketing to help authors bring their stories to life.

07/19/2025

Journey to the End Times, by John R.D. Fremont

NOW only 99c!

Snippets of life during the Covidiocy era, admired books and people, bits of wisdom, fairy tales, and dreamland-type scenarios come together in this engaging journey.

Available on Amazon: https://bit.ly/4lxgxsG

-FiAdventure

06/07/2025

Journey to the End Times by John R.D. Fremont
FREE Kindle Unlimited

Limited time offer!

He also slides into another side of reality out in Joshua Tree, where he is joined by various personalities, some of whom have escaped from the pages of a novel by Mikhail Bulgakov, and from the reels of a couple of Wim Wenders films. These include his old-time partner JB, as well as the fat cat Behemoth who twirls a revolver, and a young German girl who has never encountered the desert.

Download here: https://www.amazon.com/Journey-End-Times-John-Fremont-ebook/dp/B0D1NLY9D4

06/06/2025

Journey to the End Times by John R.D. Fremont
FREE Kindle Unlimited

Limited time offer!

At the nighttime campfire, the seasoned characters bat around notions of good and evil, and reminisce about the “outer realms.” And in the day, Alice hears coyote stories and explores the wondrous rock formations with her momentary guardian. Meanwhile, the noose around humanity’s neck gradually tightens, and our hero strives to survive amidst the new world disorder.

Download here: https://www.amazon.com/Journey-End-Times-John-Fremont-ebook/dp/B0D1NLY9D4

06/04/2025

Journey to the End Times by John R.D. Fremont
FREE Kindle Unlimited

Limited time offer!

How do you handle a world that has gone dystopian, as pulled off by the Power Elite under the pretext of fighting an apocryphal “virus”? Our hero finds solace by tapping into Nature, running barefoot at the beach as twilight melts into dawn, or on trails in the hills with the last hoots of owls and the first hops of cottontails. Living in L.A., the belly of the beast, he connects with his family and close ones, and makes occasional getaways with his gal to the relative serenity of Santa Barbara, with its soft mountains and placid sea, and lively sidewalk restaurants at eventide.

Download here: https://www.amazon.com/Journey-End-Times-John-Fremont-ebook/dp/B0D1NLY9D4

05/27/2025

Advanced Discoverability Hacks Every Author Should Know

Take your book marketing to the next level with these power moves:

📚 Cross-link everywhere that matters:

-Your website (prominent buy buttons)
-Author bio across all platforms
-Email signature (every message becomes marketing)

📚 Maximize retail presence with links to:

-Barnes & Noble
-Kobo
-Apple Books
-Bookshop.org

📚 Strategic distribution decisions:

-Use IngramSpark for global print distribution
-Keep eBooks exclusive to KDP for marketing advantages
-Leverage Kindle Unlimited for additional visibility
-Plan strategic promotions (free days, 99¢ promotions)

📚 Master Amazon's metadata game:

-Research trending keywords in your genre
-Update categories across all formats
-Create Amazon Attribution Links to track campaign performance

The most successful indie authors aren't just great writers—they're strategic marketers!

Still have questions about your book’s discoverability? We have answers! Schedule a FREE 30 min consult here: https://bit.ly/4cESy7D

05/20/2025

Why Goodreads Should Be Your New Best Friend

Serious about reaching readers? Goodreads is non-negotiable for author visibility:

📚 Set up your account if you haven't already—millions of readers are waiting!
📚 Claim all your published works
📚 Create a compelling author bio (consistent with your Amazon profile)
📚 Enroll in the Goodreads Author Program for additional features
📚 Schedule strategic giveaways to generate buzz and reviews

Goodreads isn't just another social platform—it's where dedicated readers discover their next favorite author (you!).

Still have questions about Goodreads and marketing? We have answers! Schedule a FREE 30 min consult here: https://bit.ly/4cESy7D

05/19/2025

🚨 Amazon KDP is Changing Print Royalties Starting June 10, 2025

Heads up, self-published authors and indie publishers: KDP is rolling out a major royalty adjustment that may affect your bottom line.

🔻 What’s Changing:
• Books priced below $9.99 will see print royalties drop from 60% to 50%.
• Books $9.99 and above will still earn the 60% royalty.
• If the royalty no longer covers the print cost, your book may become unavailable until the price is adjusted.

🎨 Color Printing Costs:
Color print costs are being reduced in some marketplaces, which could help offset the royalty cut for color books.

🧮 What You Should Do NOW:
• Review your current paperback pricing—especially titles under $9.99.
• Use the KDP Print Calculator to check if your book will remain profitable.
• Be prepared to adjust your list prices on or before June 10 to avoid disruptions.

📌 Expanded Distribution has different pricing thresholds, so check those separately.

🔗 Make sure to log in to your KDP dashboard and plan accordingly. This change could directly impact your print book availability and earnings.

Learn more here: https://kdp.amazon.com/en_US/help/topic/GXFPA52P6ZJD2U3N

05/13/2025

Unlock Amazon Author Central's Hidden Marketing Power

Are you maximizing your free Author Central profile? This often-overlooked tool is essential for serious authors:

📚 Upload a professional, approachable author photo
📚 Craft a compelling bio with mentions of your website and social media (readers know how to find you even without live links)
📚 Ensure ALL your book formats are connected (paperback, ebook, hardcover)
📚 Create a custom URL using your author name for easier sharing

Your Author Central profile is often a reader's first impression of you as an author—make it count!

Still have questions about your claiming and maximizing your Author Central profile? We have answers! Schedule a FREE 30 min consult here: https://bit.ly/4cESy7D

05/07/2025

Book Cover Images: An Author’s Guide to Using Stock Photos

This article from Dave Chesson at Kindlepreneur just dropped in my inbox. Dave always has great tips for self-published authors.

If you create your own book covers or work with a graphic designer, this article is worth the read!

https://kindlepreneur.com/stock-photos-for-book-covers/

05/06/2025

Transform Your Book Blurb from Boring to Brilliant

Your book blurb is prime real estate for capturing readers! Here's how to optimize this crucial selling tool:

📚 Create a keyword-rich description (without keyword stuffing)
📚 Start with a compelling headline that hooks potential readers instantly
📚 Structure with multiple paragraphs for easier online reading
📚 Keep it concise yet intriguing—leave readers with a question only your book can answer
📚 Utilize HTML formatting (bold, italics, underline) for visual appeal
📚 Showcase any book awards to build credibility
📚 Include brief snippets from your best reviews

A strategic blurb doesn't just describe your book—it sells it!

Still have questions about your book blurb or trending keywords? We have answers! Schedule a FREE 30 min consult here: https://bit.ly/4cESy7D

10/28/2024

Boost Your Book Sales on Amazon with Attribution Links!

Curious about which of your campaigns drive the most book sales? Use Amazon Attribution Links to find out!

Amazon Attribution Links are tracking links that help authors understand how their marketing campaigns drive sales on Amazon. By using these links, you can see which ads, social media posts, or marketing efforts are performing best.

Here’s how they work:

1. Create a unique link: You generate a unique Attribution Link through Amazon's Attribution tool.

2. Customize for different platforms: You can create separate links for each sales channel (e.g., Facebook, Instagram, email newsletters) to track performance individually.

3. Track conversions: These links provide insights into clicks, views, and conversions directly on Amazon, allowing you to see which campaign leads to the most book sales.

4. Optimize marketing: By knowing which platform drives the most sales, you can adjust your marketing strategy to focus on the best-performing channels.
Create customized links for Facebook, Instagram, or any ad campaign. Track clicks, conversions, and sales—right on Amazon! Perfect for authors aiming to maximize their marketing impact.

Ready to optimize your strategy? Start tracking today!

Curious about other sales or marketing strategies? Book a 30-min FREE consultation with me at https://www.theauthorsassistants.com/contact

I’m happy to answer all of your questions!

Address

Centennial, CO
80016

Opening Hours

Monday	9am - 3pm
Tuesday	9am - 3pm
Wednesday	9am - 3pm
Thursday	9am - 3pm
Friday	9am - 12pm

Telephone

+17204258536

Website

https://www.theauthorsassistants.com/contact-us/

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