Center Broadcasting Co., Inc.

Center Broadcasting Co., Inc. "The Voice of Deep East Texas and Community Radio" The "flagship" of CBC, KDET 930 AM broadcast a news/talk/information format.

Licensed to Center and San Augustine Texas (respectively), the stations serve the Lufkin-Nacogdoches-Shreveport-Tyler-Longview area. The station is currently owned by Center Broadcasting Company - Jack Russell, President. KDET began broadcasting in February 1949 under the ownership of Tom Foster and the management of Robert Jackson "Jack" Bell. From then until the year 2000, its highly successful

format catered to the farmers, ranchers, sportsmen, and small-town residents of Deep East Texas and Northwestern Louisiana. Bell started his broadcast career as program director for KGRI Henderson in 1947. After leaving Henderson, he moved to Center to open KDET on Feb. 22, 1949. Although Bell started at KDET as program director, by 1950 he was station manager. He retired in 2001 after more than 55 years in the industry.



92.5 was assigned the call letters KCOT in 1992. In 2001, the station changed its call sign to KQSI. In July of 2014 92.5 changed its call letters to KXXE and became its own stand alone new country station. KXXE features programming from Westwood One as well as local weather and community announcements. The station was formely known as KDET-FM until June of 2014. KQBB (100.5 FM, Real Country Q-100) is a radio station broadcasts a Real Country music format. Licensed to Center and serving Northeast Texas and Southwestern Louisiana. The upgrade signal now reaches into Nacogdoches, Lufkin and the fringes of Shreveport. The station is currently owned by Center Broadcasting Company and features programing from Cumulus Media as well as locally produced programming, sports, music, and more. The station was formerly known as KDET-FM until August of 2001.

09/08/2025
Happy National Dog Day 🐶 Everyone meet Franklin 🐾We would love to see your pups!!!
08/26/2025

Happy National Dog Day 🐶
Everyone meet Franklin 🐾
We would love to see your pups!!!

08/25/2025

Jump into fall with us! Order your chrysanthemums today. Our animals will thank you from the bottom of their paws 🐾

Click on the link below to secure your order. All forms of payments are on the order sheet.
https://forms.gle/Agk9FjeNTqmjTDgk6

08/25/2025
It's back-to-school day for Center ISD. Here is our General Store Host and Operations Manager, Jay Barlor, with his dau...
08/11/2025

It's back-to-school day for Center ISD. Here is our General Store Host and Operations Manager, Jay Barlor, with his daughter Destrie. Feel free to share your back-to-school photos. Also, don't forget that today, all day, is 50% off all coffee at Diamond B Coffee!!! And tune into the General Store every Mon-Fri from 9am-10am!!

Don't forget!!! 50% off coffee today at Diamond B Coffee!!!
08/11/2025

Don't forget!!!
50% off coffee today at Diamond B Coffee!!!

Kick off the school year right! 🎒☕
This Monday, August 11th, from 6am–6pm, enjoy 50% OFF all coffee at Diamond B Coffee. Start your day smart, start it with us! ✏️📚

Here is our weekend schedule for some amazing programming!!!
08/07/2025

Here is our weekend schedule for some amazing programming!!!

07/21/2025

Don’t forget our school supply drive, located inside RMC at 📍 301 San Augustine Street, Center, TX. Our goal is to fill the back of this GMC Canyon and distribute the supplies between ALL Shelby County Schools. Monetary donations are welcome as well!

07/01/2025

🎆 Stars, Stripes & Major Savings - Our Biggest 4th of July Sale is ON Center! 🇺🇸 Don't Miss Out!

🛍️ Stack up the style AND the savings - up to 15% OFF your entire purchase!
❤️💙 Don't miss these star-spangled deals - tag a friend who loves a good bargain and let's celebrate in style!

👇 Tell us your favorite way to spend the 4th & come see us in-store!

07/01/2025

Address

307 San Augustine Street
Center, TX
75935

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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The "flagship" of CBC, KDET 930 AM broadcast a news/talk/information format. Licensed to Center and San Augustine Texas (respectively), the stations serve the Lufkin-Nacogdoches-Shreveport-Tyler-Longview area. The station is currently owned by Center Broadcasting Company - Jack Russell, President. KDET began broadcasting in February 1949 under the ownership of Tom Foster and the management of Robert Jackson "Jack" Bell. From then until the year 2000, its highly successful format catered to the farmers, ranchers, sportsmen, and small-town residents of Deep East Texas and Northwestern Louisiana. Bell started his broadcast career as program director for KGRI Henderson in 1947. After leaving Henderson, he moved to Center to open KDET on Feb. 22, 1949. Although Bell started at KDET as program director, by 1950 he was station manager. He retired in 2001 after more than 55 years in the industry. 92.5 was assigned the call letters KCOT in 1992. In 2001, the station changed its call sign to KQSI. In July of 2014 92.5 changed its call letters to KXXE and became its own stand alone new country station. KXXE features programming from Westwood One as well as local weather and community announcements. The station was formely known as KDET-FM until June of 2014. KQBB (100.5 FM, Real Country Q-100) is a radio station broadcasts a Real Country music format. Licensed to Center and serving Northeast Texas and Southwestern Louisiana. The upgrade signal now reaches into Nacogdoches, Lufkin and the fringes of Shreveport. The station is currently owned by Center Broadcasting Company and features programing from Cumulus Media as well as locally produced programming, sports, music, and more. The station was formerly known as KDET-FM until August of 2001.