Guilla4Life Radio

07/10/2025

07/10/2025

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In The Human Brand, Chris Malone and Susan T. Fiske reveal a timeless truth: people judge companies and brands the same way they judge other people — th...

07/10/2025

The Human Brand: How We Relate to People, Products, and Companies (Audiobook) by Chris Malone and Susan T. Fiske

In The Human Brand, Chris Malone and Susan T. Fiske reveal a timeless truth: people judge companies and brands the same way they judge other people — through the lens of warmth and competence. Warmth shows customers you care about their well-being and have good intentions; competence shows you can actually deliver on what you promise. Just like the old saying goes, “People don’t care what you know until they know that you care.” Without warmth, even the most skilled company can feel cold and transactional, driving customers away instead of drawing them in.

The authors share vivid examples of brands that get this balance right, like Zappos, Starbucks, and Amazon — companies that show up consistently, do what they say they will do, and treat customers like human beings, not just dollar signs. In our digital age, customers have more power than ever to hold companies accountable. A lack of genuine care is hard to hide and quick to backfire. But when brands act with authenticity and empathy, they spark the kind of trust and loyalty that traditional marketing alone can’t buy.

Reading this really hits home because it reminds us to look at our own businesses and ask: Do my customers feel like I genuinely care? The warmth-and-competence lens can be a simple but powerful gut check. It’s not about grand gestures — it’s often the little things: listening more, being honest when things go wrong, and treating people like people. Those small moments add up to relationships that last.

Ultimately, The Human Brand is a call to remember that business, at its core, is human. Technology may change how we connect, but trust is still built the old-fashioned way — by showing you care and following through on your word. Brands that embrace this simple truth won’t just survive; they’ll stand out and thrive.

07/05/2025

We don’t just sell clothes….

We don’t just drop podcasts….

We drop knowledge, good vibes, and gear for the GIFTED. For the DOPE. For the ones accomplishin’ somethin’ every damn day.

06/22/2025

The Book of Five Rings by Miyamoto Musashi

The Book of Five Rings is a timeless guide to strategy and self-mastery, written by legendary samurai Miyamoto Musashi in 1645. Drawing on his undefeated career in dueling, Musashi outlines a philosophy of discipline, adaptability, and mental clarity that transcends swordsmanship and applies to all walks of life.

The book is divided into five parts—Earth, Water, Fire, Wind, and Void—each symbolizing a key aspect of strategy. Earth lays the foundation, stressing the importance of fundamentals and self-discipline. Water teaches adaptability, encouraging fluidity in thought and action. Fire deals with the heat of battle, focusing on tactics, timing, and disrupting the opponent’s rhythm.

In the Wind book, Musashi critiques other schools of thought, emphasizing the need to understand different perspectives while remaining true to one’s path. Finally, the Void represents the state of pure intuition—where mastery transcends technique, and the practitioner acts without conscious effort.

At its core, Musashi’s work is about mastering the inner battle—controlling the mind, embracing stillness, and learning to move with purpose. Whether in martial arts, business, or life, The Book of Five Rings remains a powerful meditation on clarity, focus, and the warrior spirit.

06/20/2025

✨FLASH SALE✨
Long overdue flash sale! Today’s sale is to celebrate summer! 🍉👙⛱️ Mystery bags will include an adorable, funny (& most likely spicy) ROM COM paperback, bookmarks, stickers and poolside surprises! They are $25! Shipping Included!
Payments accepted:
Cash App- $DreaBossLady
PayPal- [email protected]
Venmo-
✨CLAIM BELOW✨Quanities are limited. Will close out when sold out!☺️😘

06/19/2025

06/16/2025

The Five Percenters: Islam, Hip-Hop and the Gods of New York by Michael Muhammad Knight

Michael Muhammad Knight dives into the world of the Five Percent Nation, a movement that split from the Nation of Islam in the 1960s under the leadership of Clarence 13X, later known as Father Allah. The Five Percenters believe that the Black man is God, the Black woman is Earth, and that 85% of people are misled, 10% know the truth but exploit it, while the 5% are the righteous teachers working to enlighten the world.

Knight explores the core teachings of the group, such as Supreme Mathematics, Supreme Alphabet, and cipher-building—a language system that helps members decode the world around them. The movement intentionally rejects organized religion, instead offering a form of street-centered, self-empowering spirituality that emphasizes knowledge of self and divine identity.

A major focus of the book is how the Five Percenters influenced hip-hop culture. From Rakim and Big Daddy Kane to Wu-Tang Clan, Nas, and Busta Rhymes, many legendary artists infused Five Percenter teachings into their lyrics, slang, and imagery—often embedding deep messages in coded language understood only by the initiated.

Knight, a white Muslim convert himself, offers a unique lens—one that’s part participant, part observer. He reflects on his own complicated position while addressing deeper questions around race, gender roles, authenticity, and appropriation. The book doesn’t shy away from the movement’s contradictions, but it highlights how the Five Percenters offered young Black men in particular a powerful identity rooted in divinity, dignity, and purpose.

Ultimately, The Five Percenters is a story about more than theology—it’s about the creation of an alternative universe where knowledge is sacred, language is power, and self-realization is revolutionary.

06/12/2025

06/08/2025

The 21 Irrefutable Laws of Leadership by John C. Maxwell

In The 21 Irrefutable Laws of Leadership, John C. Maxwell distills decades of leadership insight into a powerful framework for anyone seeking to lead with purpose and impact. Maxwell emphasizes that leadership isn’t about titles — it’s about influence. Through engaging stories and real-world examples, he demonstrates that anyone can become a more effective leader by embracing key principles that drive results and inspire change.

One such principle is the Law of Momentum, which reminds us that once progress starts rolling, it’s easier to keep things moving forward — and a leader’s job is often to create that initial push. The Law of Legacy challenges readers to think beyond the present and lead in a way that leaves a lasting impact, long after they’re gone. Maxwell also explores the Law of Process, urging leaders to embrace steady growth, and the Law of the Inner Circle, emphasizing the importance of surrounding yourself with the right people.

Whether you’re leading a team, a classroom, a business, or a movement, this book serves as a roadmap to becoming the kind of leader others want to follow — not just today, but for years to come.

05/30/2025

Jesus and the Disinherited by Howard Thurman (Audiobook)

In Jesus and the Disinherited, Howard Thurman offers a powerful meditation on what the life and teachings of Jesus mean for people who live with their backs against the wall—the poor, the oppressed, and the excluded. Thurman doesn’t just present Jesus as a religious figure; he frames Him as a poor, brown-skinned Jew living under Roman occupation. In doing so, he reclaims Jesus as someone who intimately understood what it meant to be disinherited.

Thurman digs into the core issues that the oppressed face: fear, deception, and hate. Fear is used to keep people in their place. Deception is often a tool for survival but can erode the soul. And hate, while understandable, ultimately dehumanizes both the oppressed and the oppressor. Thurman challenges the disinherited to rise above these forces through the radical practice of love—not soft or passive, but disciplined, courageous, and deeply rooted in dignity and spiritual strength.

This book didn’t just speak to the soul—it stirred a movement. Jesus and the Disinherited helped lay the foundation for the Social Gospel movement, which in turn became the spiritual backbone of the Civil Rights Movement. Martin Luther King Jr. carried this book with him and drew heavily on its message of nonviolent resistance, spiritual integrity, and the revolutionary love of Jesus.

At its heart, Thurman’s message is clear: the gospel is not just good news for the privileged—it’s liberation for the oppressed. It’s a call to reclaim faith as a force for justice, courage, and hope in the face of systemic injustice.