104.9 FM The Highway WKJN

11/20/2025

Had a chance to stop by the 'ole field house and talk to the winningest coach in Mississippi. Here's a short Q&A with Centreville Academy football coach Bill Hurst. The Tigers are playing for an MAIS 2A D1 state championship Friday afternoon at 3 o'clock. The game will be live on The Highway 104.9.

11/17/2025

Centreville Academy's MAIS 2A D1 state title game against Lee Aca. will be on the radio Friday! 3 p.m. on The Highway 104.9 and the Highway 104.9 App.

11/11/2025

High school playoff football on the radio this Friday night. Four games. All at 7 p.m. —

Brookhaven Aca. @ Silliman, MAIS 4A D3. Live on B92.1
Starkville Aca. @ Parklane, MAIS 4A D2. Live on K106.
Greenville St. Joe @ Centreville, MAIS 3A D1. Live on The Highway 104.9.
Mize @ Wesson, MHSAA 2A South. Live on Magic 104.3.

Check the comments below for the live streams!

10/23/2025

If you missed The Corner Blitz tonight, you can catch up with Amite School Center football by listening to The Corner Blitz Podcast. Football coach Bryce Bean was on the show with four Rebs — Ethan Andrews, Robert Aitken, Reed Morgan and Will Walsh. Check the comments for the podcast!

10/21/2025

Got the week mapped out for local sports coverage. Here it goes:

WEDNESDAY:
The Corner Blitz, live at the Fit Life SportsPlex in McComb with Amite School Center football coach Bryce Bean and the Rebels: Ethan Andrews, Robert Aitken, Reed Morgan and Ethan Andrews. Live at 6 p.m. on K106, WAZA 107.7 and B92.1 The Boss.

THURSDAY:
JUCO Football! Co-Lin is at home for the last time in the 2025 regular season, hosting East Central. Listen live atg 6:10 p.m. on Magic 104.3 or the WMJU App, or watching Wolfpack TV at the Co-Lin Athletics website.

THURSDAY:
High school football! The Magic 104 Game of the Week is actually on B92.1 The Boss, as Franklin Co. gets the rivalry going at Loyd Star. Kickoff at 7 p.m. on B92.1 and the WBKN App.

FRIDAY:
MOAR HIGH SCHOOL FOOTBALL at 7 p.m.:
Parklane @ Simpson Aca. on K106.
BA @ MRA on B92.1 The Boss.
Columbia @ South Pike on WAZA 107.7.
Bowling Green @ Columbia Aca. on WFCG 107.3

SATURDAY:
JUCO Football again! Southwest has homecoming against Jones. Coverage at 4:30 p.m. on K106 and Bear TV.

Check the comments below for info on listening live!

10/17/2025

High school football on the air tonight across Southwest Mississippi! Here's the schedule of live broadcasts for your Friday night. All kickoffs at 7 p.m.:

Parklane @ MRA, live on K106 and the K106 App
Simpson Aca. @ BA, live on B92.1 and the WBKN App
Wesson @ Amite Co., live on Magic 104.3 and the WMJU App
Wesson @ Amite Co., live on WAZA 107.7 and the WAZA App
CHEF @ Amite School, live on the Highway 104.9 and the Highway 104.9 App.

Don't forget to tune in to Friday Night Lights at 5:20 p.m. on K106, 104.9 and B92 (5 p.m.). This afternoon we speak with Amite Co. coach Sedric Cain. Live streaming info in the comments below!

10/10/2025

High school football on the radio tonight! Tune in for these games at 7 o'clock tonight:
K106 BA @ Parklane
B92 BA @ Parklane
WAZA 107.7 Lawrence Co. @ South Pike
MAGIC 104.3 Loyd Star @ Wesson
Highway 1049 CHEF @ Centreville Aca.
WFCG 107.3 Bowling Green @ Christian Coll.

Details on how to listen live are in the comments.

10/08/2025

Today is also Game One for Centreville Academy Athletics. In MAIS 2A D2, they host Lamar Christian. Go Lady Tigers!

10/07/2025

Lady Pioneers state title series, Game One, tonight on K106.

MAIS 4A, DI Softball State Title Series: Parklane Academy @ Simpson County Academy. Tonight at 6 p.m., live on the radio on K106 and the K106 App.

10/06/2025

Lots of games on Southwest Broadcasting's radio stations this week, with Centreville Academy Athletics football on The Highway this Friday night.

Here comes the busiest sports week of the year so far on Southwest Broadcasting's radio stations. Heads up:

TUESDAY — MAIS Softball State Title Series
Game One: Parklane Academy @ Simpson County Academy. 6 p.m. on K106
Game One: Silliman Institute @ Brookhaven Academy. 6:30 p.m. on B92.1

WEDNESDAY — MAIS Softball / Corner Blitz
Game Two: Brookhaven Aca. @ Silliman. 6 :30 p.m. on B92.1
The Corner Blitz on K106 & WAZA 107.7.

THURSDAY — JUCO Football / MAIS Softball
Southwest Mississippi Community College @ Northwest. 6:30 p.m. on K106.
Pearl River @ Copiah-Lincoln Community College. 6:10 p.m. on Magic 104.3 and the Co-Lin Athletics website.
Game Two: Simpson @ Parklane. 6 p.m. on WAZA 107.7.
Game Three: Silliman @ BA. 6:30 p.m. on B92.1

FRIDAY — High school Football (7 p.m. kickoffs)
K106 BA @ Parklane
B92 BA @ Parklane
WAZA 107.7 Lawrence County High School Athletics @ South Pike School District FB
MAGIC 104.3 Loyd Star Attendance Center @ Wesson Attendance Center
Highway 1049 CHEF @ Centreville Academy Athletics
WFCG 107.3 Bowling Green Buccaneers @ Christian Coll.

SATURDAY — MAIS Softball
Game Three: Parklane @ Simpson. 6 p.m. on K106.

Check the comments for details on listening to the broadcasts live online.

10/03/2025

Our Friday Night Lights pregame show is on the air this afternoon around 5:20 p.m. on K106 and The Highway 104.9, and right at 5 p.m. on B92.1. This week we're talking to Copiah Educational Foundation - Copiah Academy coach Lance Teasley and McComb School District coach Alden Foster. Two big teams, having big seasons, with big games tonight!

10/03/2025

Tonight on The Highway 104.9, we're checking out some 8-man football! Union Christian visits the Rams of WCCA (Official). Kickoff at 7 p.m. Our bro Kade Arnold has the call.