Food Marketing Mindset

Food Marketing Mindset "Food Marketing Mindset" is a captivating podcast tailored to entrepreneurs seeking to thrive in the ever-evolving world of food marketing.

Hosted by seasoned industry experts, each episode delves into a plethora of strategies, insights, and trends.

08/02/2024

Embrace the Power of UGC!

In today’s digital age, authenticity is key to building strong connections with your audience. User-Generated Content (UGC) is a game-changer, allowing brands to tell genuine stories through the eyes of their customers.

When your community shares their experiences, it not only showcases your product in real-life scenarios but also fosters trust and relatability. Whether it’s a heartfelt testimonial, a creative photo, or an inspiring video, UGC brings a human touch to your brand.

Encourage your audience to share their stories and celebrate their creativity. By amplifying their voices, you’re not just promoting your brand—you’re building a community that values authenticity and connection.

Find out the entire answer that Shine Blume Creative gives us in the full episode: https://lnkd.in/gnxzqJcD

07/26/2024

Authenticity and Storytelling - Key to Social Media Success

Rachel Marie Helmer from Shine Blume Creative speaks with Food Marketing Mindset regarding how authenticity in social media can significantly impact your consumer packaged goods (CPG) brand.

Direct Consumer Engagement: Social media provides a direct line of communication between your brand and consumers. By being authentic, transparent, and responsive, you can engage in meaningful conversations, gather feedback, and build a loyal community. Authentic interactions foster trust and create a strong brand presence.

Real-Time Feedback and Insights: Authenticity allows you to receive real-time feedback on your products and marketing campaigns. This valuable data helps refine strategies and tailor products to better meet consumer needs and preferences. Authenticity encourages genuine conversations, leading to more accurate insights.

Viral Marketing Potential: Authentic content resonates with audiences. When your brand authentically connects with consumers, they are more likely to share your content. A well-crafted campaign can quickly go viral, reaching a vast audience and creating significant brand awareness with minimal investment.

Social Proof: Authentic content serves as social proof. When real people genuinely enjoy and endorse your products, it influences potential new customers. Authenticity helps present your products in a relatable context, making them more appealing and trustworthy.

Brand Voice and Values: Authenticity allows you to convey your brand’s voice and values consistently across social media platforms. Consumers appreciate brands that stay true to their identity and beliefs. By leading with authenticity, you set the stage for deeper connections and a stronger market presence.

Remember, in the fast-paced digital landscape, authenticity isn’t just a trend—it’s a powerful tool for building lasting relationships with your audience and driving success for your CPG brand!

Mastering Food Marketing: Influencer Strategies, Social Media Trends, and SecretsIn this new episode, Doug Resh and Hold...
07/25/2024

Mastering Food Marketing: Influencer Strategies, Social Media Trends, and Secrets

In this new episode, Doug Resh and Holden Rouse dive into the world of food marketing, focusing on leveraging user-generated content (UGC) and the power of storytelling with the expert herself, Shine Blume Creative's CEO, Rachel Marie Helmer. Discover how creating compelling narratives can resonate deeply with consumers, using examples from successful brands.

Full Episode link in BIO

Episode Highlights:

Authenticity in Social Media: Learn about the importance of being transparent and sharing genuine stories to connect with your audience.

Case Study - Sanctuary Oysters: A behind-the-scenes look at how a unique brand story involving whales and sustainable seafood captivates an audience.

Charitable Giving: Understand how highlighting your brand’s charitable efforts can enhance your connection with consumers.

Crisis Management: Strategies for handling negative feedback and PR challenges while maintaining your brand's reputation.

Emerging Platforms: Evaluating new social media platforms and determining if they’re worth the investment for your food brand.

Collaborations & Partnerships: Forming successful partnerships with other businesses and influencers to benefit all parties involved.

Food Photography & Videography: Tips for maintaining visual consistency and showcasing the diversity of your food products.

Seasonal Campaigns: Creating timely and relevant campaigns specific to seasons and holidays.

Fostering Engagement: Building a loyal community and driving genuine engagement with followers.

Tune in to discover the latest in food marketing strategies and how to effectively leverage UGC and storytelling to build authentic connections with your audience!

Subscribe for More:

If you're passionate about the intersection of food, marketing, and sustainability, make sure to subscribe and turn on notifications for our channel to stay updated on all our latest episodes.

Thank you for tuning in!

07/23/2024

Baking Magic Unveiled: Cinnamon Inclusions! Kyle Gibson of CII Foods gives Holden Rouse and Doug Resh insights into utilizing this format of inclusions in baking. Who knew?

Cinnamon—the warm, aromatic spice often found in our favorite baked goods. But how do we harness its flavor without disrupting the delicate leavening process? Let’s unlock the secrets!

Remember, cinnamon inclusions can elevate your baked goods—whether it’s swirls in cinnamon rolls, specks in muffins, or a dusting on top. Happy baking!

07/18/2024

Welcome back from IFT... Kyle Gibson from CII Foods talks about the full range of options when it comes to plant protein, taste doesn’t always align perfectly. But fear not! He outlines in the full episode to Doug Resh and Holden Rouse how the secret lies in extrusions and inclusions. These culinary techniques weave flavor and quality into every bite. From crispy chickpea snacks to protein-packed bars, we’re blending science and deliciousness.

07/16/2024

Authenticity Matters! Some of the best advice Arwen Kimmell gave to Food Marketing Mindset hosts Holden Rouse and Doug Resh

As a brand, listen closely to your audience. Understand their needs, desires, and pain points.

Know Your Dream Customer:
Understand who they are, what they value, and their pain points.

Craft content that resonates with their existing ideas.

Be Transparent: Share your brand’s values, beliefs, and practices.
Showcase behind-the-scenes glimpses into your operations.

Address customer concerns openly.

Stay Consistent: Uphold integrity online.
Be true to your promises and brand identity.

Remember, authenticity builds trust and loyalty. Connect genuinely with your audience!



https://youtube.com/shorts/FH7pPn6Rt7g?feature=share

07/15/2024

Unlocking Flavor Secrets: Texture and Taste in Food & Beverage Product Development

Kyle Gibson of CII Foods takes our hosts Doug Resh and Holden Rouse on a dive into the fascinating world of texture and taste. Discover how the crunch, chew, and melt-in-your-mouth sensations play a crucial role in consumer satisfaction.

Let’s unravel the science behind these mouthwatering sensations! From the satisfying crunch to the delightful chew, texture plays a crucial role in consumer satisfaction.

Join us as we explore how texture becomes an integral part of product development for food and beverage items.

Tune in to unravel the science behind creating unforgettable culinary experiences!

07/12/2024

Join us in our latest episode as we dive deep into the fascinating world of food and beverage product development. From extrusions to inclusions, Kyle Gibson from CII Foods helps Doug Resh and Holden Rouse explore the creative bits that enhance the overall consumer experience. Whether it’s the perfect crunch in your snack or the burst of flavor in your favorite treat, we’ve got you covered! Tune in to Food Marketing Mindset for a sensory adventure you won’t want to miss.

New Episode Alert! Crunchy Bites: Inclusions, Extrusions and Flavor ExplosionsFull Episode Link in BioIn this episode, D...
07/11/2024

New Episode Alert! Crunchy Bites: Inclusions, Extrusions and Flavor Explosions

Full Episode Link in Bio

In this episode, Doug Resh and Holden Rouse dive into the fascinating world of extrusion and inclusion processes with Kyle Gibson from CII Foods. Learn how CII Foods manipulates the extrusion process to create a variety of textures and flavors that consumers love, as highlighted in the Mintel report on the Snacks and Sweets Expo.

About Our Guest:

Kyle Gibson is a leader in the food industry, specializing in plant-based proteins and innovative extrusion processes. At CII Foods, Kyle focuses on developing better-for-you products that meet consumer demands for taste and nutrition.

Episode Highlights:

Discover how CII Foods uses extrusion to create diverse textures in snacks and sweets, from dense and hard to soft and airy.

Explore the importance of texture in consumer satisfaction and how CII Foods leverages it for innovation.

Learn about the incorporation of high-fiber pieces, protein products, and probiotics to enhance nutritional value in snacks.

Understand the role of texturized plant proteins (TPP) in revolutionizing the snack industry and the push for plant-based innovation.

Get insights into CII Foods' commitment to inclusivity, with certifications for organic, halal, kosher, and vegan products.

Hear about CII Foods' new facility in St. Joseph, Missouri, which expands their capabilities to produce granolas, clusters, and panned items.

Leading the Better-for-You Revolution:

Kyle also shares how CII Foods stays ahead of market trends by attending industry events, fostering close customer relationships, and continuously innovating to meet consumer preferences.

Tune in to discover the latest in food innovation and marketing strategies with Kyle Gibson on the Food Marketing Mindset podcast!

Subscribe for More:
If you're passionate about the intersection of food, marketing, and sustainability, make sure to subscribe and turn on notifications for our channel to stay updated on all our latest episodes.

Thank you for tuning in!

07/10/2024

Consumers rally behind small businesses! 42% choose products from mom-and-pop shops, up from May 2022. Brands, highlight your local roots and community impact.

How Brands Drive Change:

Innovate: Identify new market segments. Develop unique products that meet evolving needs.

Storytelling: Weave sustainability into narratives. Encourage eco-friendly lifestyles.

Cultural Influence: Brands shape culture. Leverage insights to inspire behavior change.



https://youtube.com/shorts/KEYnbQ3lvhQ?feature=share

07/09/2024

Unlocking Insights for Emerging Brands: The Power of Data Mining and Interpretation through Insomnia Insights and Dr. Arwen Kimmell might be a great way to explore Fractional Insights:

Our hosts Holden Rouse and Doug Resh dive further into utilizing outside services which could include:

Data Mining: Marketers leverage data analysis to make informed decisions about which tactics will be most effective. They bring insights into emerging tactics and technologies, ensuring that strategies remain innovative and competitive.

Interpreting Data: Tailoring messages for different channels is essential. By understanding consumer behavior, preferences, and trends, emerging brands can create targeted campaigns that resonate with their audience.

Benefits for Emerging Brands:
Innovation: Data-driven insights fuel creativity. Brands can spot emerging trends, adapt quickly, and stay ahead of the curve.

Personalization: Understand your audience deeply. Use data to tailor experiences, products, and messaging.

Cost Efficiency: Fractional insights allow agile adjustments without heavy investments. Smart resource allocation!

Remember: Insights are your compass. Navigate the competitive landscape with data-driven confidence!



https://youtube.com/shorts/ibA6MP7TFCg

07/08/2024

Dr. Arwen Kimmell from Insomnia Insights talks how AI which is Revolutionizing the Food Industry should be used carefully in data insights with hosts Doug Resh and Holden Rouse at Food Marketing Mindset

Artificial intelligence (AI) is stirring up a culinary storm! From farm to fork, here’s how it’s shaping our food future:

Smart Farming, Precision Nutrition, Food Safety, Innovative Flavors

There is still a need for Unbiased Insights: These partnerships provide neutral ground. Science trumps bias. It’s about facts, not favoritism.

AI + Responsible Research = A delectable blend! Bon appétit!



https://youtube.com/shorts/6vFVASJkuzw

Happy 4th of July!
07/04/2024

Happy 4th of July!

07/03/2024

Food Marketing Mindset hosts Doug Resh and Holden Rouse talk with Dr. Arwen Kimmell about Data Analysis. What were some of our takeaways?

Patterns Unveiled: Spot trends, correlations, and hidden gems. Algorithms dance with data to reveal insights.

Segmentation Magic: Slice and dice data. Understand different consumer tribes.

Focus Groups: Mainstream vs. Outliers

Mainstream View: Focus groups represent the average Joe. Their opinions shape the middle ground.

Outliers Speak Up: Don’t ignore the rebels! Outliers challenge norms, spark innovation, and reveal blind spots.

Balance Both:

Holistic Insights: Blend mainstream and outlier perspectives. The sweet spot lies in understanding the whole spectrum.

Iterate and Adapt: Insights evolve. Stay curious, recalibrate, and keep your data compass sharp.



https://youtube.com/shorts/lZk7It0hL2Q

07/02/2024

Consumer Insights was a great talking point by Dr. Arwen Kimmell here at Food Marketing Mindset and some of the lessons we've learned:

Data is the heartbeat of successful brands! Whether you’re a giant in the industry or a scrappy startup, understanding your audience is key. Let’s dive into how both big and small brands can find the sweet spot:

Big Brands:
Data-Driven Giants: Big brands swim in oceans of data. But remember, insights aren’t just numbers—they’re stories waiting to be told.

Humanize the Metrics: Translate data into empathy. Understand the lives behind the clicks. Why did they choose you? What keeps them coming back?

Agile Adaptation: Use insights to pivot swiftly. Trends change, and so do consumer needs. Stay nimble!

Small Brands:
Listen Intently: Small doesn’t mean insignificant. Listen to your early adopters—their whispers shape your future.

Quality Over Quantity: Focus on meaningful insights. Don’t drown in data; surf the waves that matter.

Authenticity Wins: Be real. Connect with your tribe. Authenticity trumps algorithms.

Join Holden Rouse and Doug Resh with all your favorite episodes and topics within the food industry!



https://youtube.com/shorts/G1Ot7HiEf1M

07/01/2024

Dr. Arwen Kimmell teaches us about how empathy transcends demographics. It’s about understanding the human behind the data point—the mom juggling work and family, the student seeking convenience, the foodie chasing flavor adventures.

Dive deep into your legacy—those loyal customers who’ve been with you through thick and thin.

Tips from your hosts Doug Resh and Holden Rouse: Leverage your scale to create meaningful impact. Use insights to enhance existing products, address pain points, and weave your brand story into their lives.

06/28/2024

Empathy-Driven Insights: Nurturing Brands

Dr. Arwen Kimmell drops some knowledge to Holden Rouse and Doug Resh regarding consumer insights and empathy needed for emerging brands learning to drive growth.

In the dynamic world of consumer packaged goods (CPG), understanding your audience isn’t just about data—it’s about empathy.

Emerging Brands:

As an emerging brand, you’re like a sapling reaching for the sun. Your insights journey begins with listening—truly listening—to your early adopters. Understand their pain points, aspirations, and daily struggles.

Tip: Host intimate focus groups, engage on social media, and walk in your customers’ shoes.

Remember: Empathy isn't a buzzword; it's the heartbeat of successful brands!




https://youtube.com/shorts/tfnyK5j6oC4

New Episode Alert! Insights After Dark: How Consumer Insights Drive Food Trends - Ep. 5 Hosted by Doug Resh and Holden ...
06/27/2024

New Episode Alert!

Insights After Dark: How Consumer Insights Drive Food Trends - Ep. 5

Hosted by Doug Resh and Holden Rouse

Together, we’re diving deep into the realm of consumer insights—a sector buzzing with innovation and new players shaking up the market.

Special Guest: Dr. Arwen Kimmell Founder of Insomnia Insights

Dr. Kimmell, with her background in cultural anthropology and linguistics, brings a fresh perspective to consumer insights in the CPG space.

We’ll explore surprising consumer behavior shifts, discuss innovation strategies, and learn how empathy impacts decision-making. Plus, Dr. Kimmell shares her experiences working with both large corporations and emerging brands.

Stay tuned! We uncover the insights transforming the food landscape.

Listen on your favorite podcast platform or visit our website: FoodMarketingMindset.com



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