Sara's Marketing News

08/11/2016

Great idea from Unilever to portray women and men as normal real people in their ads. Women as three dimensional real humans, not just s*x objects. According to their research (actual research!!) they found that ads with women who had actual personalities and depth were better for business. I look forward to other businesses following suit.

Policy comes after a study found 40% of women don’t relate to the women they see in advertisements

01/01/2016

Happy New Year! Wishing you and yours a happy healthy and successful new year.

04/29/2015

Remember, #1 Goals give purpose. "The Top 6 Reasons Marketing Goals Matter"

Have you ever had a manager ask you to work on a project and you don't know why? Or had an executive share a goal and think to yourself that it doesn't align with what you've been working on? Or had projects that seemed to conflict with each other? This can happen when the marketing team doesn't have goals aligned with corporate goals. [ 292 more words. ]

03/25/2015

Ballet Needles Website http://wp.me/p5WN4d-y

Goal: Create new website for Ballet Needles Original Site New Site

03/25/2015

Welcome to Tree Growth Marketing!

Welcome! We are a marketing firm focusing on digital media and social media. Digital media and social media marketing are a key component of your marketing strategy. Let us drive it for you. We'll post interesting articles here to help you learn more about how to improve your marketing, so keep following this space. If you'd like a free 30 minutes consultation on how to improve your social and digital strategy, get in touch! [ 7 more words. ]

03/02/2015

Sara Paisner Interview by American Chemical Society on Entrepreneurship

This video was posted by the American Chemical Society (ACS) in November of 2014. I was interviewed about my experience as an entrepreneur and what brought me from the lab bench to the business side. The ACS did a nice job. Sara Paisner Interview: To learn how you can transition from a technical field into the business side, contact me. [ 13 more words. ]

02/28/2015

What's the most effective way to share marketing results with your CEO? Its not marketing techno-babble. http://wp.me/p3ygtl-7Y via

Your CEO doesn't care about your SEO data. When I have conversations with fellow marketers, we often fall into the lingo of marketing. We talk...

12/21/2014

Inventive holiday card from a content marketing company. done! http://ow.ly/G3zMj

11/19/2014

How do you deal with uncertainty in capital allocation? Remember to plan for the unexpected!

Why consider uncertainty in capital allocation? You spend a certain dollar amount, not a range of dollars! -- Yes it is true that the actual capital spent is a specific amount. When planning for capital budgets, however, probabilities and ranges can be extremely useful to address the risk and uncert…

10/16/2014

The 2-Digit Rule© — or — Does Your Company Suffer from Irrational Accuracy?

The strategic plan conducted as an annual ‘check the box’ exercise, burning hundreds of staff-hours and culminating in the colorful binder rarely succeeds in leveraging the real power of strategic thinking. The missing element is action. The plan should explore and develop actionable options and dec…