Onyx Vision

Onyx Vision Onyx Vision Network is a media production company, creating content featuring people of African descent

09/08/2026

“Being a cowboy is not in the color of your skin. It’s in your heart.”

Onyx Vision connects with Jesse Guillory, Director and General Manager of Black Rodeo USA, for a conversation about Black cowboy history, rodeo culture, mentorship and the importance of passing the Western way of life to the next generation.

Growing up around horses and cattle in Texas, Jesse lived the cowboy lifestyle as a child—but says he never saw Black cowboys or their history represented in what he learned at school.

Today, he travels the country with Black Rodeo USA , helping give audiences an opportunity to experience that history and giving young people a chance to see Black cowboys and cowgirls competing in the arena.

Jesse also takes us behind the scenes of what it takes to bring a traveling rodeo to cities across America and explains why his ultimate goal is bigger than rodeo: to leave a blueprint for the generations coming behind him.

Watch our conversation with Jesse Guillory from Black Rodeo USA in Jacksonville, Florida.

09/07/2026

**EDIT - THIS VIDEO HAS BEEN RE-UPLOADED WITHOUT THE OVERLAY TEXT
YOU CAN VIEW IT ABOVE THIS POST THANK YOU**

“Being a cowboy is not in the color of your skin. It’s in your heart.”

Onyx Vision connects with Jesse Guillory, Director and General Manager of Black Rodeo USA, for a conversation about Black cowboy history, rodeo culture, mentorship and the importance of passing the Western way of life to the next generation.

Growing up around horses and cattle in Texas, Jesse lived the cowboy lifestyle as a child—but says he never saw Black cowboys or their history represented in what he learned at school.

Today, he travels the country with Black Rodeo USA, helping give audiences an opportunity to experience that history and giving young people a chance to see Black cowboys and cowgirls competing in the arena.

Jesse also takes us behind the scenes of what it takes to bring a traveling rodeo to cities across America and explains why his ultimate goal is bigger than rodeo: to leave a blueprint for the generations coming behind him.

Watch our conversation with Jesse Guillory from Black Rodeo USA in Jacksonville, Florida.

09/07/2026

Full video on YouTube/Facebook

“Being a cowboy is not in the color of your skin or your race. It’s really in your heart.”

Jesse Guillory, Director and General Manager of Black Rodeo USA, shares his perspective on the Black cowboy experience, the history that often went untold, and why preserving the Western way of life for the next generation matters.

For Jesse, the greatest reward isn’t what happens in the arena—it’s seeing a young Black boy or girl in the stands realize that this world belongs to them too.

From growing up around horses and cattle in Texas to helping take Black Rodeo USA across the country, his mission is clear: honor the history, inspire the next generation, and leave a blueprint behind.

🎥 Onyx Vision
📍 Black Rodeo USA — Jacksonville, FL

BlackHistory CowboyCulture WesternCulture BlackCulture Rodeo

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