Eric Elliott

06/12/2026

What does real growth look like for your law firm? In Part 1 of my conversation with Brooke Lively of Scaling Law, we explore why scaling only works when your foundation is strong. Catch the episode now and share your thoughts on how your firm ensures growth is sustainable.

Watch here: https://bit.ly/4op4IqY

06/11/2026

I spent years in automotive advertising before I marketed my first law firm.
So when people ask where creative is going, I reach for a word from that world.
Hybrid.

When hybrids hit the lot, everyone said the engine was finished. It wasn't. The engine got paired with something new, and the result beat either one alone. Creative is heading to the same place.

Not all human. Not all AI. Hybrid. Real creativity coupled with generative AI, working as one system. For video and for design.
The human sets the direction. Taste, story, the instinct for what makes someone feel something. A model cannot do that. But it can explore and produce at a speed no team can match alone.
Pull the human out, you get volume with no soul. Pull the AI out, you get craft that cannot keep pace.
Put them together and you get the best of both.

At Craft Creative, we are building this way on purpose. Our team is not handing the work to a machine. They are driving it.
The hybrid car did not kill the driver. It made the drive better.
Hybrid creative is the same. The ones who learn to drive it will define the next decade.
How are you mixing human and AI on your team? I want to hear it.

06/10/2026

“Growth without a really good plan can be incredibly expensive.”
Read that again.

That’s the kind of sentence that makes you stop chasing the next lead and look at the business underneath it. Because a lot of firms say they want growth.
What Brooke Lively and I uncover in Part 1 of today’s episode is the part that usually comes after that excitement wears off. Growth can become dangerous when the firm underneath it is not ready to carry it.

Going Forward · Episode

06/10/2026

Ever wonder why more leads don’t always mean a healthier law firm? In Part 1 of my conversation with Brooke Lively of Scaling Law, we dig into law firm growth, cash flow, and case volume, and why success can sometimes feel heavier than expected.

Watch now and let us know your take on building a thriving practice: https://bit.ly/4uqOwHa

06/08/2026

Gut instinct can only take your law firm so far. Brooke Lively of Scaling Law joins me on the next episode of Going Forward to talk about using data, solving problems at the root, and building a law firm that can actually scale.

Join the YouTube premiere here: https://bit.ly/4ebPCAn

06/01/2026

In case you missed last week’s episode… Ezra Firestone shared why some of the most interesting ad opportunities are happening outside the usual feeds.

Catch the full conversation here: https://bit.ly/3SdHwzJ

05/29/2026

Earlier this week, I released a new episode of Going Forward with Ezra Firestone. One of the strongest reminders he shared from our conversation was... Being right is not always the same as protecting the brand.

Find the rest of the episode here: https://hubs.la/Q04hZmhQ0

05/28/2026

My wife said something to me that I haven't been able to shake.

I was telling my wife about a conversation I had with a colleague. We share a mutual client, and something felt off. The client had said some things about my colleague that didn't sit right with me. I know this person. I know their work. I know their reputation. None of what was said matched any of it.

So I asked my colleague directly. How's the relationship going?
They were honest. Thoughtful. They acknowledged where the client had real shortcomings, ones I had witnessed myself, but they never threw the client under the bus. No bitterness. No blame. Just accountability and perspective. The client? A completely different story.

When I told my wife about it later she looked at me and said:
"That's the difference between a businessman and a man with a business."
I sat with that for a long time. We grew up in an era where the customer was always right. I believed that too, for a while. But after 20 years in this industry I can tell you without hesitation, that is not always true.

I have watched clients skip content meetings. Miss performance reviews. Disappear during the process and reappear when results don't meet expectations, pointing fingers at everyone but themselves. Marketing is a partnership. It requires two parties showing up.

The businessman understands that. They take ownership. They speak well of the people in their corner even when things are hard.
The man with a business is just along for the ride and looking for someone to blame when the wheels come off.

Ask yourself honestly. Which one are you building?

05/27/2026

Episode 117 is live. Today, Ezra Firestone joins me on Going Forward for a conversation about business, marketing, fulfillment, and what it really means to build something that serves.

TUNE IN TODAY! Watch here: https://hubs.la/Q04hZ7RQ0

05/27/2026

“You don’t have to spend half a million dollars to fail.” Experience, audience, and resources still do not guarantee product-market fit. Ezra Firestone shared what he learned after spending roughly half a million dollars building a product that had every reason to succeed, but didn’t.

A real reminder for founders: validate before you overbuild. Episode 117 of Going Forward is live now. ↗️

CATCH THE FULL EPISODE TODAY: https://hubs.la/Q04hYPjz0