Eric Elliott

Eric Elliott Eric is a media mogul and pillar of the advertising industry in Charleston, SC.

CEO of VIP Marketing | Founder of Craft Creative | Helping law firms grow with expert marketing, branding & video | Speaker & Podcast Host 🎙️ | Trusted advisor in legal marketing, strategy & business growth He started his advertising career in Radio by selling advertising and eventually Television. During Eric’s tenure in TV and Radio, he was quickly recognized for his talent and dedication by bei

ng awarded a Top Salesman award for at least 2 consecutive years. Following his career in TV and Radio, Eric founded VIP Marketing & Advertising in 2009 all by himself in a one-room office with a computer and a dream. Eric now operates an advertising agency that generates millions of dollars in annual revenue and consistently meets performance goals for clients. Through his leadership, VIP has been able to continuously grow and thrive all while maintaining a low client turnover rate with some clients dating back to his time selling TV and Radio. Within the past two years, Eric realized a need he could fulfill in the way of production services. So in January of 2015, Eric founded Craft Creative, LLC, a company focused solely on production and crafting creative for clients. Craft now maintains their own client base as well as crafting creative for all VIP clients. In his free time, Eric absorbs industry knowledge and looks for ways to consistently grow his clients' businesses as well as his own.

08/15/2025

When Marcus Lattimore said the game will forever be a part of him, it made me think about how some chapters stay woven into who we are. The skills you build, the people you meet, and the perspective you gain can keep influencing the work you do long after that chapter ends.

🎙️ Episode 111 with Marcus Lattimore (Part 1) is out now!
🔗 https://hubs.la/Q03CXjJR0

🗣 Tag someone who’s shown real resilience in their journey.

08/14/2025

When Marcus Lattimore described the mix of emotions after one of the best games of his career, it hit me. We’re not just talking about confidence, we’re talking about the weight of rising expectations, the spotlight getting brighter, and learning to carry it all at just 19 years old.

🎙️ Episode 111 with Marcus Lattimore (Part 1) is out now!
🔗 https://hubs.la/Q03CMgNN0

🗣 Ever felt the pressure grow right after a big win? Comment “Pressure” if you know the feeling.

08/13/2025

I asked Marcus Lattimore if he looks back at football with happiness, sadness, or frustration. He said he celebrates it now, though it took time to see it that way. What once felt like an ending became a platform to make a real difference.

🎙️ Episode 111 with Marcus Lattimore (Part 1) is out now!
🔗 https://bit.ly/4mFnUhU

🗣 How do you find meaning in chapters that didn’t go as planned? Share your thoughts below.

08/11/2025

I remember when being a lawyer meant dragging around heavy briefcases and stacks of banker boxes. You’d wheel them into court, haul them back to the office, and line them up next to file cabinets that took up an entire wall. Now? All of that fits on a screen. Files move in seconds. A law firm doesn’t have to be a room full of paper anymore, it can be wherever you are.

Joshua Lenon and I got into how this change isn’t just about convenience. It’s reshaping the way firms work with clients entirely.

🎙️ Episode 110 with Joshua Lenon is out now!
🔗 https://bit.ly/4oN2p0P

🗣 If your firm made the switch to digital, what’s the part you’ll NEVER miss from the old days?

08/08/2025

AI isn’t just about speed. For smaller firms, it can help you speak more clearly to the people you actually want to reach. Joshua Lenon shared how generative AI can take legal-heavy language and reframe it for the right audience. That kind of adjustment can be the difference between being understood and being overlooked.

🎙️ Episode 110 with Joshua Lenon is out now!
🔗 https://bit.ly/3UhdetZ

🗣 How’s your firm using AI right now? Drop it in the comments ⬇️ I’m curious what’s working for you.

08/07/2025

It’s easy to get caught up in building, chasing, and pushing for more. But I’ve learned that real perspective comes when you step outside of your own bubble.

Spending time outside of the day-to-day grind doing something that doesn’t benefit you directly shifts your focus. It reminds you why you started and who helped you along the way. That kind of clarity? You can’t fake it. And it keeps you moving for the right reasons.

08/06/2025

Most firms focus on getting started. Fewer think about how to keep going.

In this episode, Joshua Lenon shares why long-term thinking matters and how small decisions today shape the firm you run years from now.

🎙️ Episode 110 with Joshua Lenon is live
🔗 https://bit.ly/3UUlvnD

🗣 Got your eyes on the long game? Comment “FUTURE” if you’re building with that mindset.

08/04/2025

When Joshua said some small firms are “absolute killers” in their market, it stuck with me. Not because they’re big or because they’ve been around forever but because they’re smart, strategic, and using the right tools to move faster than firms 10x their size.

🎙️ Episode 110 with Joshua Lenon is out now!
🔗 https://bit.ly/45nDKa8

🗣 Seen small firms making big moves too? Drop “BOUTIQUE” in the comments if you know the power of staying lean and sharp.

07/30/2025

When Joshua Lenon said most clients can’t tell the difference between AI-generated copy and real legal work, it made me think. We’re not just talking about new tools, we’re talking about a shift in what clients expect from law firms. Faster, cheaper, and smarter all at once.

🎙️ Episode 110 with Joshua Lenon is out now!
🔗 https://hubs.la/Q03zwN7l0

🗣 Think your firm’s feeling the pressure too? Comment “AI” if this one hits close to home.

Sometimes I’m so locked in on what’s next, I forget to look up and take in what we’ve actually built. Not just to celebr...
07/29/2025

Sometimes I’m so locked in on what’s next, I forget to look up and take in what we’ve actually built. Not just to celebrate for the sake of it but to really recognize the growth, the risks that paid off, and the kind of work that speaks for itself.

That’s why who you work with matters. And I don’t just mean the team behind the scenes but also the clients who push you, trust you, and build with you. Growth isn’t just about moving fast. It’s about staying sharp, staying real, and not missing the wins right in front of you.

07/29/2025

When Joshua Lenon told me Clio - Cloud-Based Legal Technology saw a 70% revenue jump for small firms after adding payment plans, I had to pause. That’s not just a tech update. That’s real impact. Helping firms stay in business. Helping clients actually afford help. That’s the kind of innovation I want to talk about.

🎙️ Episode 110 with Joshua Lenon is out now.
🔗 https://hubs.la/Q03zhdZg0

🗣 Got a favorite episode or guest? Drop it in the comments ⬇️ I'm always curious what’s resonating with you.

07/26/2025

You can’t build a real brand for someone you don’t take the time to understand. Before we talk strategy, colors, logos, or messaging, we start by asking questions. Not the basic kind, but the ones that get to the heart of who they are, what they care about, what they’re chasing, and why it matters.

That’s how we create something that fits. Not something that looks good on paper but doesn’t feel like them. When you skip this part, you don’t just miss the mark. You miss the person.

Address

North Charleston, SC

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18432795843

Website

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