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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

Eric Elliott

Eric is a media mogul and pillar of the advertising industry in Charleston, SC.

CEO of VIP Marketing | Founder of Craft Creative | Helping law firms grow with expert marketing, branding & video | Speaker & Podcast Host 🎙️ | Trusted advisor in legal marketing, strategy & business growth He started his advertising career in Radio by selling advertising and eventually Television. During Eric’s tenure in TV and Radio, he was quickly recognized for his talent and dedication by bei

ng awarded a Top Salesman award for at least 2 consecutive years. Following his career in TV and Radio, Eric founded VIP Marketing & Advertising in 2009 all by himself in a one-room office with a computer and a dream. Eric now operates an advertising agency that generates millions of dollars in annual revenue and consistently meets performance goals for clients. Through his leadership, VIP has been able to continuously grow and thrive all while maintaining a low client turnover rate with some clients dating back to his time selling TV and Radio. Within the past two years, Eric realized a need he could fulfill in the way of production services. So in January of 2015, Eric founded Craft Creative, LLC, a company focused solely on production and crafting creative for clients. Craft now maintains their own client base as well as crafting creative for all VIP clients. In his free time, Eric absorbs industry knowledge and looks for ways to consistently grow his clients' businesses as well as his own.

11/12/2025

Law firms of every size are feeling the shift in how clients find and choose their lawyers.

HubSpot reports that most marketers see social media as effective for growth, yet awareness alone is no longer enough. Clio’s 2025 Legal Trends Reports reveal that both solo and mid-sized firms are seeing the same pattern. Referrals and reputation still matter, but clients now search online, compare reviews, and expect fast responses.

Smaller firms struggle with limited resources to manage marketing across channels, while mid-sized firms are balancing expansion with efficiency. Both groups are investing more in websites, search visibility, and client intake technology to bridge the gap between being found and being hired. Firms using tools like online forms and e-signatures are seeing higher revenue and faster conversions.

It shows how much marketing and client experience now work hand in hand. When potential clients start their search online, every click and interaction counts.

📊Sources
1.) HubSpot Marketing Statistics (2025) – https://bit.ly/3JJPpt2
2.) Clio 2025 Legal Trends for Solo and Small Firms Report
3.) Clio 2025 Legal Trends for Mid-Sized Law Firms Report

11/10/2025

Leaders Are the Weathermen of Their Companies

I’ve learned something after years of working with teams, leaders, and entrepreneurs. The temperature of a room changes the moment a leader walks in.
You’ve probably felt it too. A leader enters a meeting, and suddenly the mood shifts. People either feel encouraged or uneasy. Focused or frustrated. That isn’t a coincidence. It’s climate.

Leaders set the weather.

Our tone, our posture, even our silence can bring warmth or cast a storm over the room. When we show up calm, we give our team clarity. When we show up frustrated, we cloud their focus.

Leadership isn’t only about strategy or performance. It’s about awareness. Knowing that who we are in that moment shapes how others feel about their work, their confidence, and their purpose.

So before you walk into that next meeting, take a second and ask yourself, “What kind of weather am I bringing with me today?”

☀️ Calm brings clarity.
☁️ Frustration brings fog.
🌧 Negativity brings doubt.
⚡ Confidence brings energy.

Your team doesn’t follow your title. They follow your temperature.

11/03/2025

Attention to detail isn’t about perfection. It’s about care. It’s showing up for the work like it matters because it does.

Whether it’s a client strategy or a video concept, I’ve learned that the best results come from people who care enough to notice the small things.

10/29/2025

HubSpot found that 50% of marketers plan to increase their investment in content marketing.

In the legal-services landscape, that statistic doesn’t just show a trend, it opens a gap. Half the field believes content matters enough to invest more. The other half? Quiet.

The firms who’ll stand out won’t be the ones with the biggest budgets. They’ll be the ones willing to push authentic ideas into the open, not just advertise what they do but reveal why they do it.

Source: https://hubs.la/Q03QQv1T0

10/22/2025

When I started out, I didn’t have much. Just a vision and a work ethic that refused to quit. The dream was bigger than my circumstances, but that’s what made it worth chasing.

If there’s one thing I’ve learned, it’s that big dreams only work if you do.

10/20/2025

It’s easy to see how the world around us is changing. Technology makes everything faster, easier, and more accessible, but it’s also made saving harder and spending effortless.

Hearing Michael talk about how different generations approach money made me think about how we’ve traded patience for instant gratification. In finance, that trade comes at a cost. The real game is learning to wait, to build, and to let time do what it does best.

🎙️ Listen and Watch Episode 112 of Going Forward - Confusion Costs, Confidence Leads: Financial Clarity for Entrepreneurs!
🔗 https://bit.ly/43b9FdJ

💭 Do you think our generation’s relationship with money has changed for better or worse?

10/15/2025

We’ve gotten used to carrying financial stress like it’s just part of life. But conversations like this one show that it’s not supposed to be. What we often call “normal” has quietly taken a toll. It affects more than our wallets. It shapes our mental health, our relationships, and the way we show up in life.

Awareness isn’t just the first step to healing. It’s what helps us see how deeply our financial wellness connects to everything else we value.

🎙️ Episode 112 of Going Forward - Confusion Costs, Confidence Leads: Financial Clarity for Entrepreneurs is out!
🔗 https://bit.ly/4h77TQx

💭 Ever notice how money stress affects more than just your bank account?

10/14/2025

Honored to celebrate another Eric Elliott Day here in North Charleston. 🎉

Every year, this day reminds me why I started. To give back, to create opportunities, and to serve the community that has given me so much. North Charleston continues to show me what purpose really looks like, and the people here inspire me to keep showing up, not just in business but in life.

Recognition is never the goal. What matters most is continuing to earn the trust of this community and doing the work that makes a difference. I’m grateful for every chance to contribute, to grow, and to be part of something bigger than myself. 💙

10/08/2025

When Michael Scarpati talked about how most financial professionals serve institutions instead of the people they advise, it revealed something bigger than just money management. It is a reminder of how easy it is to mistake trust for alignment.

The idea that real value comes from independence, from people who truly serve others and not a system, connects far beyond finance. It applies to leadership, creativity, and how we build relationships in business and life.

🎙️ Episode 112 of Going Forward with Michael Scarpati is live today — Confusion Costs, Confidence Leads: Financial Clarity for Entrepreneurs
🔗 https://bit.ly/3Iyklfm

💭 Have you ever realized that the person or system guiding you wasn’t actually working in your best interest?

10/07/2025

Hearing Paula and Paige talk about their experience reminded me of the strength so many women and families show in the face of breast cancer. 💕 Their stories, and the millions like them, speak to courage, faith, and the will to keep going. 🌷

It’s something that deserves to be honored every day, not just in October.

10/05/2025

where did the time go?

Address

460 King Street Suite 200
North Charleston, SC
29403

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

+18432795843

Website

https://ericelliott.com/

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