Eric Elliott

Eric Elliott Eric is a media mogul and pillar of the advertising industry in Charleston, SC.

CEO of VIP Marketing | Founder of Craft Creative | Helping law firms grow with expert marketing, branding & video | Speaker & Podcast Host 🎙️ | Trusted advisor in legal marketing, strategy & business growth He started his advertising career in Radio by selling advertising and eventually Television. During Eric’s tenure in TV and Radio, he was quickly recognized for his talent and dedication by bei

ng awarded a Top Salesman award for at least 2 consecutive years. Following his career in TV and Radio, Eric founded VIP Marketing & Advertising in 2009 all by himself in a one-room office with a computer and a dream. Eric now operates an advertising agency that generates millions of dollars in annual revenue and consistently meets performance goals for clients. Through his leadership, VIP has been able to continuously grow and thrive all while maintaining a low client turnover rate with some clients dating back to his time selling TV and Radio. Within the past two years, Eric realized a need he could fulfill in the way of production services. So in January of 2015, Eric founded Craft Creative, LLC, a company focused solely on production and crafting creative for clients. Craft now maintains their own client base as well as crafting creative for all VIP clients. In his free time, Eric absorbs industry knowledge and looks for ways to consistently grow his clients' businesses as well as his own.

01/08/2026

I used to cook my career on high heat but now I've learned to let things simmer.

Flame cranked up. Impatient. Wanted everything fast. The promotion, the title, the recognition. I was trying to microwave my professional path when it needed to simmer.

When you cook on high all the time, you burn things. The outside looks done but the inside is raw. That was my career in my younger years. Moving fast but not absorbing anything. Chasing milestones but missing the lessons.

Then I learned something from watching my aunt Marlene in the kitchen. The best meals were never rushed. The flavors that made you close your eyes and savor every bite came from patience. Low heat. Time. Letting everything come together slowly.

Careers work the same way.

When you let things simmer, you actually learn. You develop depth instead of just speed. You build relationships instead of just contacts. You gain wisdom instead of just experience.

The professionals I respect most didn't microwave their way to the top. They let their knowledge develop. They stayed in roles long enough to master them. They chose growth over shortcuts.

I still catch myself wanting to turn up the heat sometimes. Old habits. But now I know better.

The pot that simmers produces a meal worth savoring.

The career that simmers produces a life worth living.

Sometimes you have to let the pot simmer.

Smart law firms hire vendors who know their problems and have solved them before.Being likable helps. But it won't close...
01/07/2026

Smart law firms hire vendors who know their problems and have solved them before.

Being likable helps. But it won't close the deal.

What closes the deal is walking into a room and speaking directly to the issues keeping that firm up at night. Showing you've been there. Proving you've fixed it.

The vendors winning right now share three things:

They know the problem. Not surface level. They understand the specific challenges law firms face — case intake, client acquisition, marketing spend that doesn't convert.

They've solved it before. They bring receipts. Real results from similar firms. Not theory. Ex*****on.

They lead with solutions, not introductions. Their pitch starts with what they know about your world, not a story about themselves.

Likability builds rapport. Expertise builds trust. Results build partnerships.

If you're a vendor trying to win law firm business, stop leading with who you are. Start leading with what you know and what you've done.

The firms worth working with will notice the difference.

You don’t need a New Year’s resolution to “fix” yourself in 2026. Look ahead instead: clearer boundaries, healthier habi...
12/31/2025

You don’t need a New Year’s resolution to “fix” yourself in 2026. Look ahead instead: clearer boundaries, healthier habits, physical, mental, bolder choices, and most importantly, keep a good circle around you always.

A friend recently asked why I share so much information here on LinkedIn and other platforms. The answer is simple: I be...
12/30/2025

A friend recently asked why I share so much information here on LinkedIn and other platforms. The answer is simple: I believe we have a responsibility to give back and not gatekeep.

When I first got into this industry and even when we were building our agency I was hungry for real, practical insight. Most people held everything close, or you had to buy a course you couldn’t afford just to get basic knowledge. That’s exactly why I choose not to gatekeep today. I share openly and give my time to the people who are serious, hungry to learn, and looking for real guidance.

When you reach the top send the elevator back down.

12/27/2025

Did anyone else catch the Under Armor logo (created in 1996) on Holly’s sleeve in Stranger Things?
Love this show! Incredible work on this show and it has raised the bar for future shows and content. 👏👏👏👏

Like the Starbucks cup in Game of Thrones.


Happy Holidays🎄 The Christmas season always brings me back to the simple things. Gratitude. Connection. The people who m...
12/25/2025

Happy Holidays🎄

The Christmas season always brings me back to the simple things. Gratitude. Connection. The people who made this year feel full. I find myself thinking about the conversations that lifted me, the support that pushed me forward, and the relationships that made the work feel meaningful.

Thank you for being part of my world this year. Wishing you a holiday season filled with peace, rest, and the people who remind you why it all matters. ✨❤️

Are you the CEO or Chief Everything Officer?I sat across from another business owner last week and watched us both check...
12/19/2025

Are you the CEO or Chief Everything Officer?

I sat across from another business owner last week and watched us both check our phones mid-conversation. Both responding to "urgent" issues. Both being the bottleneck in our own companies. The irony wasn't lost on either of us.

Most founders never stop being the Chief Everything Officer. We tell ourselves we're indispensable. That nobody else can handle that client call, review that contract, approve that design. We're on the assembly line when we should be designing the factory.

Ryan Deiss said something that stuck with me: "The more valuable you are to your business, the less valuable your business is."

Think about that. Every decision that requires you makes your company worth less. Every process that stops at your desk devalues what you've built. You've created a job, not a business.

I've built companies while drowning in the details. Every problem lands on your desk. Your team waits for your approval on everything because that's the culture you've created without realizing it.

When you're fighting fires, you can't prevent them. When you're the bottleneck, growth stops at your desk.

Real CEOs focus on three things:

People. Build the team that builds the business. Hire people smarter than you in their areas. Give them ownership, not just tasks.

Cash. Know your numbers cold. Understand your runway, your burn rate, your unit economics. Cash flow kills more companies than competition ever will.

Culture. Set the standards and values that guide decisions when you're not in the room. Culture scales. You don't.

Getting off the assembly line feels impossible when you're in it. Your business needs you, right? But what it really needs is a leader who can see beyond today's problems.

Stop being the answer to every question. Start being the person who builds systems so the questions answer themselves.

Your company doesn't need a Chief Everything Officer. It needs a CEO.

I was the Chief Everything Officer.Also known as the bottleneck that was killing my own company.For years, I convinced m...
12/18/2025

I was the Chief Everything Officer.

Also known as the bottleneck that was killing my own company.

For years, I convinced myself that touching every decision, reviewing every deliverable, and approving every client communication was leadership. It wasn't. It was fear dressed up as control.

The breaking point came when we lost a major client opportunity. Not because we lacked capability. Not because our team wasn't talented. But because I couldn't review their proposal in time. I was buried in twelve other "urgent" approvals that only I could handle. My team had done brilliant work. They just needed my blessing to send it.

That's when I realized the truth. My need to control everything wasn't protecting quality. It was destroying growth.

CEOs tell ourselves the same lie. Nobody can do it like we can. Nobody sees what we see. Nobody cares like we care. But what we're really saying is we don't trust our team. And teams without trust don't grow. They wait.

The shift started with teaching. I spent hours showing our director of operations how I saw the business. Not just the tasks, but the vision behind them. I encouraged his input instead of expecting him to copy me. He started seeing opportunities I'd missed.

With our president of production, I learned to stand behind him instead of in front of him. I taught him my approach, then stepped back. He took those foundations and built something better than I could have alone.

Every time I taught instead of did, we grew. Every time I trusted instead of controlled, we expanded. Every time I empowered instead of approved, we got stronger.

Teaching your team what you see is harder than doing it yourself. It requires patience when speed feels critical. It requires vulnerability when control feels safer. It requires believing in people before they fully believe in themselves.

But here's what I learned. Your company can only grow as fast as you can delegate. Your team can only rise as high as you'll let them. Your business can only scale beyond what you can personally touch.

I'm still a CEO. But I'm no longer the Chief Everything Officer.

Now I'm the Chief Empowerment Officer. And that's when we started winning.

12/15/2025

"You're not like everyone else I speak to."

A potential client said this to me last week, and it stopped me cold. Not because I was trying to be different. But because I was just being myself.

He appreciated that I share my losses alongside my wins. That I let my audience know me by sharing pieces of my personal life. That I don't hide behind the polished corporate facade that everyone else seems to wear like armor.

Most agencies show up with their best case studies and perfect track records. They present themselves like they've never lost a pitch, never had a client leave, never made a mistake. And clients see right through it.

When you only share victories, you're not building trust. You're building suspicion.

My losses taught me more than my wins ever did. That client who left after six months? They showed me we were taking on the wrong fits. That campaign that underperformed? It forced us to rebuild our entire attribution model. That hire that didn't work out? It refined how we evaluate culture fit.

Sharing personal pieces of my life isn't about oversharing. It's about context. When clients know I volunteer at the children's hospital every week, they understand why I believe in giving back. When they know I'm at my kids' sports practices and outings, they understand why I value being present. When they know I built this from a Walmart laptop, they understand why I respect every dollar they invest.

Authenticity isn't a marketing strategy. It's a business philosophy.

The right clients want to work with real people, not corporate robots. They want partners who admit when something isn't working. Who celebrate wins without hiding losses. Who show up as humans first, vendors never.

That potential client? He signed. Not because we had the best pitch deck. But because he knew exactly who he was partnering with.

Your losses are part of your story. Your personal life shapes your professional approach. Stop hiding both.

The clients worth having will choose you for exactly who you are.

Build for the believers, not the browsers. The ones who show up publicly are the only ones who matter when it counts.500...
12/12/2025

Build for the believers, not the browsers. The ones who show up publicly are the only ones who matter when it counts.

500 people will view your update. 12 will engage with it. We need to talk about why.

I see this pattern everywhere. People consume your content religiously. They know your career moves, your business wins, your professional philosophy. But when it comes to visible support? Silence.

The psychology is simple. Viewing feels safe. Anonymous consumption. No professional risk. You can track someone's entire career without leaving a fingerprint.

Engagement demands something different. A like is public. A comment is permanent. A share puts your reputation next to theirs. Suddenly you're not just watching. You're co-signing. And that requires professional courage.

I've watched this play out for 15 years. The same people who study your every LinkedIn post won't endorse your skills. The ones who ask for your advice privately won't recommend you publicly. They want the information without the association.

People will discuss your business decisions over dinner. They'll analyze your strategy in their team meetings. They'll even model their approach after yours. But ask them to publicly acknowledge where they learned it? That's when the crowd disappears.

Your real supporters aren't hiding in the view count. They're the ones commenting when it's easier to scroll. They're the ones sharing your content without being asked. They're the ones whose names you recognize because they show up consistently, not anonymously.

The gap between viewers and supporters tells you everything. Your audience is massive. Your army is small. And that's exactly how professional relationships work.

Build for the believers, not the browsers. The ones who show up publicly are the only ones who matter when it counts.

Address

460 King Street Suite 200
North Charleston, SC
29403

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18432795843

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