Eric Elliott

Eric Elliott Eric is a media mogul and pillar of the advertising industry in Charleston, SC.

CEO of VIP Marketing | Founder of Craft Creative | Helping law firms grow with expert marketing, branding & video | Speaker & Podcast Host 🎙️ | Trusted advisor in legal marketing, strategy & business growth He started his advertising career in Radio by selling advertising and eventually Television. During Eric’s tenure in TV and Radio, he was quickly recognized for his talent and dedication by bei

ng awarded a Top Salesman award for at least 2 consecutive years. Following his career in TV and Radio, Eric founded VIP Marketing & Advertising in 2009 all by himself in a one-room office with a computer and a dream. Eric now operates an advertising agency that generates millions of dollars in annual revenue and consistently meets performance goals for clients. Through his leadership, VIP has been able to continuously grow and thrive all while maintaining a low client turnover rate with some clients dating back to his time selling TV and Radio. Within the past two years, Eric realized a need he could fulfill in the way of production services. So in January of 2015, Eric founded Craft Creative, LLC, a company focused solely on production and crafting creative for clients. Craft now maintains their own client base as well as crafting creative for all VIP clients. In his free time, Eric absorbs industry knowledge and looks for ways to consistently grow his clients' businesses as well as his own.

September is Childhood Cancer Awareness Month. I can’t explain how much it hits when you see someone you love go through...
09/16/2025

September is Childhood Cancer Awareness Month. I can’t explain how much it hits when you see someone you love go through something you can’t fix. You feel small. You feel helpless.

There are nights I lie awake thinking about every little thing, every choice, every moment I wish I could change. And then there are moments that make it all make sense. A laugh, a smile, a kid just being a kid in the middle of everything. It’s not about being strong. It’s about being there. Showing up. Loving harder than you ever thought you could.

I want people to see this, to know what families go through, and to care about it. That is why this month matters. 🎗️🙏

I remember where I was on September 11, 2001. Watching the news, realizing life as we knew it was changing in front of u...
09/11/2025

I remember where I was on September 11, 2001. Watching the news, realizing life as we knew it was changing in front of us. The weight of that day has never really left. In the weeks that followed, every conversation felt different, and every moment with the people I loved felt more important.

It made me see family and time differently. The simple things, like sitting down to eat together, saying goodbye in the morning, or laughing at something small, started to carry more meaning.

September 11 is a reminder to be present and to practice gratitude for the people we share life with. None of it is guaranteed. That is why it matters so much.

Looking at what’s right in front of you is easy. The hard part is keeping your eyes on what’s about to matter next. That...
09/10/2025

Looking at what’s right in front of you is easy. The hard part is keeping your eyes on what’s about to matter next. That’s not just strategy, it’s mindset. And it’s the difference between reacting and leading. 🚀

09/09/2025

When Marcus Lattimore summed up his playing career in three words: Fight, Grace, and Love. Then he described who he is now with Explosive, Courageous, and Content. I felt the weight of that shift.

Content was the word that stayed with me. Not content as in settling, but content as in peace. To hear someone who has walked through so much say they have found center, found nature, and found calm reframed what true strength can look like.

🎙️ Episode 111 Part 2 of Going Forward with Marcus Lattimore is out now: Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football
đź”— https://bit.ly/3K0M5JH

đź’­ What three words would you choose to describe where you are right now?

09/04/2025

Marcus Lattimore’s take on mastery reminded me that habits are never confined to one space. The same discipline you practice in sports, art, or business doesn’t stay there, it shapes everything you do.

As he spoke, I started examining my own routines. The things we repeat every day, even the smallest ones, are what quietly build resilience, creativity, and growth across every part of life.

🎙️ Episode 111 Part 2 of Going Forward with Marcus Lattimore is out now: Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football
đź”— https://bit.ly/4mSSnKa

💭 What’s a habit you’ve carried from one part of your life into another?

09/03/2025

Marcus Lattimore could have let his injury define him, but instead he spoke about how that moment connected him to people all over the world. He described it not as something that happened to him, but as something that happened for him and for others.

As I listened, I found myself reconsidering how we carry our own defining moments. They can either close us off or open us up to people and opportunities we never expected. His outlook showed me that acceptance can be a form of strength.

🎙️ Episode 111 Part 2 of Going Forward with Marcus Lattimore is out now: Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football
đź”— https://bit.ly/4680Qlu

đź’­ Do you see your toughest moments as something that happened to you or for you?

09/02/2025

You can tell who really loves the game, it shows in the way they live it, breathe it, and play it. Marcus Lattimore reminded me that passion isn’t just about talent, it’s about heart.

Listening to him made me reflect on business too. When you’re in it only for the “new benefits,” it eventually shows. But when you truly love the work, it carries you further than any short-term gain ever could.

🎙️ Episode 111 Part 2 of Going Forward with Marcus Lattimore is out now: Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football
đź”— https://bit.ly/41xJFID

đź’­ What drives you? Passion or the benefits that come with it?

This week, I called a mentor who has deep respect in our industry with a simple but heavy question: “How do I get in the...
09/02/2025

This week, I called a mentor who has deep respect in our industry with a simple but heavy question: “How do I get in the room? How do I get on the stage when I don’t look like the people who are already there?”

At the time, I was frustrated. I saw the same faces at every conference, the same people getting opportunities to grow because they were always in front of the right firms and decision makers. Meanwhile, I was trying to figure out how to get invited to tables where no one seemed to be pulling up a chair for me.

I’ll never forget what my mentor told me: “Be yourself. Always. If the world doesn’t see you the way I see you, that is their problem, not yours. Do not twist yourself into someone you are not just to fit in.”

That conversation reminded me of something powerful. I did not need to pay my way onto a stage or shape myself into a copy of the people who were already there. What I needed was to lean into who I am, to believe in the unique value I bring, and to trust that being authentic would open the right doors.

Since then, I have learned that confidence is not about trying to look like everyone else. It is about being proud of who you are, proud of what you bring to the table, and proud of the work you put into the world. I do not want to be in the room because I blended in. I want to be there because I stood out for the right reasons.

Every time I get off a call with that mentor, I walk away sharper, more grounded, and more focused. We do not talk every day, but when we do, it always matters.

The lesson I will pass forward is this: Have the confidence to believe in yourself. Be proud of your story, your differences, and your strengths. Do not wait for permission to belong. The doors that are meant for you will open, and when they do, you should walk through them with confidence as your authentic self.

08/28/2025

Times are changing in football. Marcus Lattimore shared how money can blind players, but passion is what carries them further.

It made me think about the bigger picture. In sports, business, or life, chasing only the reward rarely brings fulfillment. The people who truly love what they do are the ones who end up going further.

🎙️ Episode 111 Part 2 of Going Forward with Marcus Lattimore is out now: Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football
đź”— https://hubs.la/Q03G1syw0

đź’­ What keeps you grounded when success and money start pulling for your attention?

08/27/2025

Listening to Marcus Lattimore talk about coaching at a Division 3 school reminded me that not every season in life comes with recognition or reward. Sometimes it is simply about showing up for the love of what you do.

The way he described those kids playing purely for joy brought him back to what football first meant to him. It was about community, about pride, and about the simplicity of doing something because it gave you life. Hearing that made me think about the places where we lose sight of our original spark and how meaningful it can be to find it again.

🎙️ Episode 111 Part 2 of Going Forward with Marcus Lattimore is out now: Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football
đź”— https://hubs.la/Q03FS5Bz0

đź’­ What is something that reminded you why you started?

08/26/2025

Hearing Marcus Lattimore talk about grief in the context of football hit a deeper truth for me. Grief is not always about losing a person. Sometimes it is about losing a part of yourself, a passion, or a path you thought you would walk forever.

What stood out most was his acceptance of having to start over. To let go of what he carried since childhood and step into being a beginner again. There is a quiet strength in that shift, and it made me think about the moments in life where we are asked to rebuild from the ground up.

🎙️ Episode 111 Part 1 of Going Forward with Marcus Lattimore is out now: Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football
đź”— https://hubs.la/Q03FzctZ0

đź’­ Have you ever had to start over after losing something you loved?

08/26/2025

When Marcus Lattimore talked about walking through his own version of hell, I was reminded that growth often happens in places we would never choose for ourselves.

Resilience is not about avoiding pain or struggle. It is about meeting it head on, learning from it, and carrying that strength into the next chapter of life.

🎙️ Episode 111 Part 1 of Going Forward with Marcus Lattimore is out now!
đź”— https://hubs.la/Q03Fxf8Q0

đź’­ How has hardship reshaped your view of resilience?

Address

460 King Street Suite 200
North Charleston, SC
29403

Opening Hours

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Telephone

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