05/28/2025
Hot Take: Going viral is not a good goal.
Sure, viral moments are fun. But for small businesses? Theyβre not the best measure of success. Hereβs why β¬οΈ
π Viral = a temporary spike.
π Consistency = long-term growth.
Instead of chasing trends, focus on:
β
Building a loyal, engaged audience
β
Posting consistently with intention
β
Creating content that speaks to YOUR ideal customer
β
Driving traffic, leads, and sales β not just likes
Because 1,000 true fans > 100,000 views from people whoβll never buy from you.