06/10/2025
𝗧𝗛𝗘 𝗘𝗫𝗣𝗟𝗔𝗜𝗡𝗘𝗥 𝗩𝗜𝗗𝗘𝗢 𝗔𝗗𝗩𝗔𝗡𝗧𝗔𝗚𝗘
Why 73% of B2B companies are investing more in explainer videos this year:
Because technical complexity is killing sales conversations before they start.
𝗥𝗲𝗮𝗹 𝗲𝘅𝗮𝗺𝗽𝗹𝗲: Our recent MASV project
𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: File transfer sounds boring until you realize media pros waste 2+ hours daily on upload delays.
𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻: An explainer video that makes viewers say "𝗙𝗶𝗻𝗮𝗹𝗹𝘆, 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗴𝗲𝘁𝘀 𝗶𝘁!"
𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗿 𝘃𝗶𝗱𝗲𝗼𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗶𝗻 𝟮𝟬𝟮𝟱:
𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗿𝗲𝘀𝘂𝗹𝘁𝘀:
-144% increase in purchase likelihood after watching
-97% improvement in user understanding
-67% reduction in support tickets
-85% of viewers share explainer content
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀:
-Work 24/7 as your best salesperson
-Reduce complex sales cycles
-Increase stakeholder alignment
-Enable self-service evaluation
𝗧𝗵𝗲 𝗠𝗔𝗦𝗩 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻:
𝗕𝗲𝗳𝗼𝗿𝗲: "We offer fast, secure file transfer"
𝗔𝗳𝘁𝗲𝗿: "We give media professionals their time back"
𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝗿 𝗽𝗶𝗰𝘁𝘂𝗿𝗲: Explainer videos aren't just marketing assets—they're business acceleration tools.
𝗬𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 + 𝗖𝗹𝗲𝗮𝗿 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 = 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲
Ready to turn your technical features into customer benefits?
Is your complex product ready for clearer communication? Let's connect and discuss how explainer videos can drive your business growth.
𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻.