08/13/2026
If you're in business built around sales or entrepreneurship- you ARE your business.
I'm sure you know dozens of people doing exactly what you're doing and some of them, much better arguably. But guess what? Clients are a lot more complex than we give them credit for.
Buyer research says the psychology goes as deep as how likely your client is to befriend you in real life.
A headshot shows your face, your content shows who you ARE. If you want to build trust with your clients, you have to show yourself.
