08/05/2026
SXSW Community Voting is Now Open!
Sunshine Media Network Founder Jennifer Moxley is one of 3,215 proposals in the Community Voting SXSW PanelPicker for the 2027 Conference in Austin, Texas
Voting is easy and open until August 23. Let SXSW organizers know the kinds of experiences you want to see.
Jennifer’s idea “The ‘Who’ Beyond the ‘Why’: Leading in a Skeptical World” is designed as an Advanced, 60-minute Core Conversation in the Lifestyle Caregory.
Based on her 2025 TEDx Talk and Communications Strategy model, Lead With Your Who, Jennifer has helped thought leaders, subject matter, experts, and entrepreneurs identify their Who and tell their story confidently in order to build their community faster and with deeper loyalty.
Jennifer is challenging the 20-year old concept that we should lead with our why and pushes people to recognize that Who we are is what people want to know and connect with.
Your personal brand is your leadership brand, however, every part of your story shouldn’t be on the table and that’s a vital part of this modality’s success.
A SXSW login is required to vote but I highly encourage you to scan the pitches and vote for the ones you feel deserve to take the stage.
