10/24/2019
Do you value your Data? This is a question Kaspersky Labs posed to customers of a trendy Pop-Up store they created. The store attracted shoppers desperate to get their hands on exclusive prints and artwork by a renowned UK Street Artist, Ben Eine. All seemed fine for a normal retail experience – browse through the products, pick your favorites & take them to the counter to pay. However, when customers were asked for payment, it was not for what was in their wallets. Instead, it was for Data Dollars – the new currency created by Kaspersky Lab that consists of a customer’s personal data held on smartphones: images, video or texts.
David Emm, Principle Security Researcher at the company stated “It’s easy to forget about the vast amounts of data we share on a daily basis. The feeling of loss if it is taken away against our will becomes much more real when someone is actually physically taking your phone and deciding which data to take. This effect has been an interesting area to explore with the Data Dollar Store."
Check out this video the company created to capture the success of the Data Dollar and how customers reacted to the new retail experience and their willingness to pioneer a new currency.
What happens in a shop where money can’t buy a thing? In September 2017, we opened a store in East London's Old Street Station selling prints and merchandise...
