11/15/2025
It's not a bad strategy to emulate the best of the best in the marketing game, but if it's your only strategy, you might be doing your brand a disservice. Ask yourself who you are comparing yourself to and if what they are doing is truly right for YOU. Your strategy should be personalized, and built from understanding your business, audience and differentiators rather than a copy + paste from someone else. Every brand has to start somewhere, and usually, it's at the beginning. ✅