09/10/2025
Email lists are far more valuable than you think. If you have a fan’s email address, that’s YOUR fan. Not some platform’s user, YOUR FAN. The difference is that a platform user may not see everything you post, but YOUR FAN will definitely get the email you send out telling them about your pre-save link, your upcoming tour, your music video, new merch, etc.. Stop relying on social media and start owning your audience!
