Allied Pixel

09/10/2025

“If things are constantly changing and I’m always doing something different, I’m happy,” says Allied Pixel Editor Brian Schaud. After majoring in IT, Brian’s computer expertise and creative talents came together in a college Media Production program. At Allied Pixel, he’s one of the editors who work their magic mixing all the digital elements that make a Data-Driven Personalized Video.

“I love putting things together and figuring out how it all works,” he says.

That carries over to his hobbies, which include woodworking and building elaborate Lego structures with his wife.

In another work-life bridge, he goes on shoots for Allied Pixel as the videographer and shoots videos and film stills for fun.

Brian’s need for speed draws him to both fast-paced work and fast cars, frequenting racetracks where he practices high performance driving on a road course.

Meet the rest of the Allied Pixel team: https://www.alliedpixel.com/our-team/

09/02/2025

Work in college admissions? Curious how to engage the parents of students who are in college search mode? We take a deep dive on that topic in our latest webinar, with Allied Pixel partner Joe Bellavance of JBellavance Consulting. The title is: Unlock the Hidden Influence: Engaging Parents at the Start of Student Recruitment. Watch the recording: https://us02web.zoom.us/rec/play/DjiaXLcKyfx8_69udfGk8LIzULiKd3XKjBFu8Glf0dzZSXF1EvejfzhH9QdRknNLwxctB3zMYxKqyZW9.NzzF16_mtkrB0-wf?eagerLoadZvaPages=sidemenu.billing.plan_management&accessLevel=meeting&canPlayFromShare=true&from=share_recording_detail&continueMode=true&componentName=rec-play&originRequestUrl=https%3A%2F%2Fus02web.zoom.us%2Frec%2Fshare%2FvL5GXAo2fzc2jIGtR8TJyp2eLphgOF3qrOPLf8_6RApbF_ZVZ_4IMFt524K-6ti3.nWChkDSRPbqzzAc0

08/27/2025

Since joining Allied Pixel in 2023, Dave Lanzalone has been a valuable voice on the data team, helping to bring hundreds of thousands of personalized videos to life for our partners. A self-described “giant spreadsheet nerd,” Dave loves slicing up data and cooking up analysis in service to many of our campaigns.

In addition to spearheading one of our personalized video divisions, Dave leverages data analysis and coding certifications from Google, Microsoft, and IBM to drive company-wide improvements. He identifies optimization opportunities, forecasts resource-allocation schedules for high-impact periods, and boosts efficiency and cost savings by developing novel Python scripts and automation workflows.

When not focused on pivot tables, his attention is often turned to the dinner table. An avid home chef and gardener, Dave loves growing tomatoes and peppers in his home garden and making pasta carbonara from scratch.

While Dave has spent most of his professional life in Washington, D.C. and Baltimore, he is currently excited about a recent move back to his home state of New Jersey. This relocation will bring him closer to family and coincides with an expanded role in project management, which he finds an “ideal fit” for his unique skill set.

From dashboards to cutting boards, Dave’s meticulous work ethic and attention to detail help Allied Pixel deliver our best-in-class services to all our clients.

08/21/2025

It’s a good thing that Ling Song genuinely enjoys learning and adapting to new technologies and solving complex data challenges. Those qualities have made her invaluable to Allied Pixel during more than 22 years of rapid change.

Ling’s natural aptitude for logical thinking and problem-solving has helped her transition from building web applications and websites using ASP/ASP.NET/MS SQL code, to developing websites with Drupal & WordPress, and to creating Personalized Video landing pages and data analytics dashboards using Google and other technologies.

Outside of work, Ling enjoys cooking with whole, natural foods to prepare healthy meals.

Meet the rest of the Allied Pixel team here: https://www.alliedpixel.com/our-team/

08/14/2025

Universities have had trouble reaching and engaging parents early enough to make a difference in the college selection process. Learn how Allied Pixel and JBellavance Consulting solved this problem:

Did you know that parents influence over 80% of their son or daughter’s college decisions? It’s a pivotal role, often underestimated. Institutions that find a way to influence parents and guardians, especially in the crucial prospect stage, stand to gain a competitive edge. Standing in the way h...

07/30/2025

The kind of person who keeps track of everything, who nails the details, who coordinates multiple people and teams to ensure they move forward in the same direction — that’s how Adrienne Belt describes her strengths.

At work, those traits make Adrienne Belt invaluable as both a Project Manager ushering projects to completion and an Engagement Specialist maintaining strong client relationships.

At home, those traits make her the uber-Mom as well, driving her pre-teen son and daughter to their many sports and activities. She loves being at the heart of what’s happening, whether that’s overseeing Allied Pixel’s personalized financial aid video process or attending a game in which her husband is coaching their son and she’s the Team Mom. Adrienne is cherishing this fleeting stage of family life. “I find such enjoyment in seeing our kids do the things they love to do,” she says.

As for things she once loved to do, like sewing, quilting and reading, they can wait until the next stage. When that time comes, she also intends to indulge her passion for the preservation of oceans and the wild creatures that live in them. Meanwhile, she has a few domestic creatures to dote on, including a new rescue dog who is getting used to the frequent comings and goings of this very busy family.

https://www.alliedpixel.com/2025/07/ramp-up-your-fundraising/

07/24/2025

Do you know about the powerful new tool that is transforming donor engagement, driving major gifts, increasing participation in giving days and thanking donors in a way that feels personal? Learn more:

Successful nonprofit fundraising professionals are using a powerful new tool to transform donor engagement, drive major gifts, increase participation in giving days and thank donors in a way that feels personal. That tool, proven in the extremely competitive market of higher education, is Data-Drive...

07/10/2025

Meet our team member Sean Purdy, Video Editor! Sean began teaching himself how to shoot and edit video when he was 8 years old. Even then, he had big ambitions. It wasn’t enough to tell a story. He had to figure out how to mimic the visual effects he loved in the Harry Potter movies.

In college, Sean majored in marketing and continued to pursue video editing as a hobby. Now a professional video editor, he applies both marketing and video skills to editing personalized videos at Allied Pixel.

Based in Columbus, Ohio, Sean raves about its booming restaurant scene. “I am eating my way around the city,” he enthuses. Burning off the calories is no problem, as he’s an avid runner. Sean also loves to travel, mostly to attend concerts and music festivals in other states. An overseas trip to Italy is coming up soon, and as usual, eating is a key part of the itinerary: “Who doesn’t love Italian food!”

06/26/2025

Most high school students browsing college websites move on without ever clicking on a call-to-action buttons. Now a new CTA no college had tried until this school year is making a difference. Learn about it here:

Request Information! Schedule a Visit! Chat with a Counselor! Most high school students browsing college websites move on without ever clicking on any of those big, bright, call-to-action buttons. A key challenge for college enrollment officers is getting prospective students to engage by clicking ...

06/18/2025

Meet Brittany Strizelka, Producer
When the COVID pandemic put the hospitality and event production industries on pause, Brittany Strizelka took it as an opportunity to pivot. Bringing her background in production, management, and marketing to a new career, she pursued her long-standing interest in film and TV production.
In just a few years, she worked her way up to producing commercial projects at a high level.
To Brittany, her current work as a producer at Allied Pixel perfectly blends her skills with her passion for visual storytelling. Outside of work, Brittany keeps busy with traveling, exploring, and seeking new experiences around her home base of Austin. She keeps a running list of places to visit, always looking ahead to her next adventure.

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06/11/2025

What works to convert BOFU (bottom of funnel) prospects into customers? Data-driven Personalized Video! Learn how university admissions officers are closing the deal with prospective students in this informative blog post:

The effort and expense that goes into identifying, reaching, engaging and converting prospects into customers is wasted if too few take the final step by accepting your offer. In sales parlance, it’s the bottom of the funnel (BOFU), where highly qualified prospects are actively comparing options a...

06/04/2025

Analytics can’t tell us whether our message had the intended emotional impact. For that we need an open-ended survey question. Learn more at https://www.alliedpixel.com/2025/05/did-your-message-resonate-ask/