The Flower Files

The Flower Files Welcome to The Flower Files @ Wildly Native Flower Farm! We're so glad you're here!

Got ghosted? Bad connection (and I don’t mean cell phone static) budget not matching their vision? Yeah. We spill the te...
08/26/2025

Got ghosted? Bad connection (and I don’t mean cell phone static) budget not matching their vision? Yeah. We spill the tea on the booking process and talk about maybe why they didn’t book you and trust me you’ll be glad when they don’t. Listen in on the flower files podcast and hear all the tea!

🌸 Ever been ghosted after what felt like the perfect consult? You’re not alone. In tomorrow’s episode of The Flower File...
08/25/2025

🌸 Ever been ghosted after what felt like the perfect consult? You’re not alone. In tomorrow’s episode of The Flower Files, we’re pulling back the curtain on why some couples don’t book—price shock, mismatched vibes, or even a full-blown “momzilla” takeover—and why that’s actually a good thing for your business 🌿✨
Because here’s the truth: not every client is your client, and that’s more than okay. Protecting your energy, creativity, and sanity is what makes space for the right people to come along.
🎧 Tune in tomorrow for real talk on ghosting, red flags, and learning to see “no” as a blessing in disguise.
Tag a flower friend who needs this reminder 💐💬













💬 Want more sales, more trust, and more connection? Start with this: REVIEWS.⁠Most people want to support you — they jus...
08/19/2025

💬 Want more sales, more trust, and more connection? Start with this: REVIEWS.
⁠
Most people want to support you — they just need a nudge.⁠
This week on The Flower Files, I’m spilling the (floral) tea on:
🌼 Why reviews are marketing gold⁠
🌼 How to ask without feeling weird⁠
🌼 Exactly what to say when you ask⁠
🌼 And what to do with reviews once you have them 👏⁠
⁠
Whether you’re selling bouquets, workshops, or anything in between — this episode is for you.
⁠
🎧 Listen now: “The Power of Reviews” — link in bio!
⁠
👇 Tag a small biz bestie who needs to hear this!

✨ New Episode Alert! ✨Customer reviews aren’t just compliments—they’re one of the most powerful tools you have to build ...
08/18/2025

✨ New Episode Alert! ✨
Customer reviews aren’t just compliments—they’re one of the most powerful tools you have to build trust, credibility, and connection in your business 🌸💬.
Tomorrow on The Flower Files Podcast, we’re diving into:
🌿 Why reviews matter so much for emotionally-driven businesses like floristry + farming
🌿 How to overcome the awkwardness of asking for feedback
🌿 Practical scripts + strategies to make requests feel natural
🌿 Creative ways to showcase testimonials so they work as tiny brand ambassadors for you
We’re even sharing some behind-the-scenes stories from our own review journey (including a memorable wedding with a tough mother-of-the-bride 😅).
🎧 Tune in tomorrow to learn how to turn reviews into lasting customer confidence—and take on our challenge to reach out to three past customers this week for feedback!
👉 Tag us and let us know how it goes—we’d love to cheer you on!

Who else blinked and summer is almost over? I mean how is it almost back to school?!
08/16/2025

Who else blinked and summer is almost over? I mean how is it almost back to school?!

After 14 years as a high school agriculture teacher, I had everything we’re taught to want:✅ Job security✅ Benefits✅ Stu...
08/15/2025

After 14 years as a high school agriculture teacher, I had everything we’re taught to want:
✅ Job security
✅ Benefits
✅ Students I loved

But something kept pulling me in another direction… 🌸

It started small — running Wildly Native Flower Farm alongside my teaching career. But as the farm grew, my time and energy stretched thin. The truth? I couldn’t give my all to both.

🎙 Episode 28 of The Flower Files is my unfiltered story of leaving the classroom and stepping into the flower field — the fears, the finances, the freedom, and the joy.

🌼 Tap the link in my bio to listen now.

Think orchids are just pretty faces? 🌸 Toine from is here to spill the real tea on these percieved divas of the flower ...
08/12/2025

Think orchids are just pretty faces? 🌸 Toine from is here to spill the real tea on these percieved divas of the flower world — from wild growth habits to secrets even seasoned growers don’t know. 🎙️💡
🎧 Listen now on The Flower Files — this episode will have you looking at orchids in a whole new way!
Find us on , , or your favorite podcast player!


Ever wondered how those picture-perfect orchids land in your cart at the local grocery store? This week on The Flower Fi...
08/12/2025

Ever wondered how those picture-perfect orchids land in your cart at the local grocery store? This week on The Flower Files, we sit down with Toine Overgaag, president of Westerlay Orchids, to trace the journey from Dutch immigrant roots to building one of America’s largest sustainable orchid operations—producing over 4 million blooms a year.
We talk about:
💡 Pivotal business moves (and how Y2K played a role)
🌱 Values-driven leadership that transforms teams
🌍 Sustainability innovations that marry profit with responsibility
⚠️ Why talented-but-misaligned employees can derail your culture
Whether you’re tending one orchid on your windowsill or growing a floral empire, this episode is packed with wisdom you can take straight to your garden—or your business plan.
🎧 Listen now and see why Toine says: “Make decisions, or decisions will be made for you.”

🌿 New Episode Alert: Houseplants & the Myth of the Black Thumb 🌿Ever caught yourself whispering apologies to a dying fer...
08/05/2025

🌿 New Episode Alert: Houseplants & the Myth of the Black Thumb 🌿
Ever caught yourself whispering apologies to a dying fern? Or given up entirely after one too many plant funerals? You’re not alone—and this episode of The Flower Files is for you.
This week, we’re debunking the myth of the “black thumb” and giving you the real talk on plant care. Spoiler: it’s not about natural talent—it’s about finding the right plant for you. 💚
We’re sharing our own hilarious plant wins and fails (yes, even the cactus didn’t make it), dishing out low-maintenance plant recs that actually want you to forget to water them, and tackling yellow leaves, crispy tips, pests, and pet-proofing with real-world advice—minus the jargon.
🐾 Bonus for pet lovers: we’ve got tips to keep the peace between your plants and your furry family members.
🎧 Tune in now wherever you listen to podcasts, and don’t forget to tag us with a photo of your favorite houseplant—we’re celebrating all thumbs, black or green. 🌱✨

Recovery

🌸 New Episode Alert! 🎙️Forget the flowy dresses and picture-perfect fields—this week on The Flower Files, we’re digging ...
07/29/2025

🌸 New Episode Alert! 🎙️
Forget the flowy dresses and picture-perfect fields—this week on The Flower Files, we’re digging into the gritty realities of flower farming with Kenly and Lizzy from Wildly Native Flower Farm.
From 5:30 AM starts to cicada killer encounters, these two are building a floral empire rooted in hard work, resilience, and muddy boots. 🌱💪 Whether they’re designing for weddings, managing retail partnerships, or growing culinary blooms, they’re proving that flower farming is real work—and it’s paying off in powerful, inspiring ways.
✨ Hear how Kenley bought her first home at 19, how their team runs like family, and why every dirt-streaked day is worth it when they see the cooler filled with peak-season blooms.
🎧 Tune in for behind-the-scenes stories, unexpected laughs, and a whole lot of flower farming truth. This one’s for anyone who’s ever admired a bouquet and wondered what it really takes to grow beauty from the ground up.

New Episode Alert 🌸Ever wonder what it’s really like to run your own business — beyond the highlight reels and “follow y...
07/23/2025

New Episode Alert 🌸
Ever wonder what it’s really like to run your own business — beyond the highlight reels and “follow your passion” mantras?
This week on The Flower Files, we’re getting real about the messy, magical, and deeply human side of entrepreneurship. From leaving a stable job with benefits to navigating sleepless nights, payroll pressure, and the quiet loneliness of leadership — this one’s for anyone who’s ever questioned if they’re doing it right.
It’s raw, it’s honest, and it’s a must-listen for anyone in the thick of building something meaningful from the ground up. 💪💐
🎧 Tap the link in bio to listen

This week on The Flower Files, (summer snippet style!) we’re getting real about what actually makes a product launch wor...
07/16/2025

This week on The Flower Files, (summer snippet style!) we’re getting real about what actually makes a product launch work.
⠀
It’s not just posting a link in bio.
It’s not hoping someone finds your offer.
⠀
It’s storytelling. It’s energy. It’s psychology. It’s giving people a reason to care before you give them a reason to buy.
⠀
✨ Whether you’re selling bouquets, workshops, or salt blends — if you’re whispering into the void, it’s time to get LOUD with soul.
⠀
🎧 Tune in to the latest episode and learn how to launch with swagger, service, and strategy.
⠀

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