Jessica LaShawn Consulting

Jessica LaShawn Consulting Branding That Markets Itself

As a digital content technologist, I help to empower and educate entrepreneurs on the best practices to present their businesses on and offline.

When I was a kid, I accidentally destroyed Christmas with a hammer.Let me explain—because context matters.Picture young ...
12/23/2025

When I was a kid, I accidentally destroyed Christmas with a hammer.

Let me explain—because context matters.

Picture young JL. Curious. Literal. Analytical. The kind of child who listened very closely to instructions and took adults at their word. My grandparents told me Santa brings gifts down the chimney. Full stop. No fine print.

So my little mind went to work.

I knew our house. I had seen the basement. I had seen the chimney from the inside. And one very important thing stood out to me: there was no opening. No entry point. No logical access for a fully grown man with toys and reindeer-level responsibilities.

Problem identified.

While my parents were upstairs, I went downstairs to the basement, grabbed a hammer, and started breaking the bricks at the base of the chimney. Not out of rebellion. Not out of anger. Out of responsibility. I was solving a supply chain issue before Christmas morning.

My grandparents and my daddy, Allen Jr., came running downstairs in full panic mode. Dust everywhere. Bricks cracked. Hammer in hand. And I calmly explained: Santa couldn’t get in. I was fixing it so he could bring my gifts.

From their perspective? Chaos. Property damage. A child with far too much initiative.

From my perspective? Excellence. Ex*****on. Leadership under pressure.

That was the moment they told me the truth about Santa.

And no—I never had a “traditional Christmas” after that.

But here’s what I learned, and what I teach now in Saturday School: sometimes we miss the magic because we don’t honor how children actually think. Some kids need stories. Some kids need logic. Some kids need meaning more than mystery.

That Christmas wasn’t ruined. It was reframed.

I didn’t lose wonder. I gained discernment.

And maybe the lesson isn’t about Santa at all—but about learning how to tell the truth in a way that still preserves joy.

At Your Service,
Jessica LaShawn

Before you start planning 2026, I need you to pause for a moment.Everybody is rushing to vision boards, goals, and decla...
12/23/2025

Before you start planning 2026, I need you to pause for a moment.

Everybody is rushing to vision boards, goals, and declarations, but very few people are doing the work that actually determines whether next year will be different.

And that work is closure.

You cannot walk into a new season while dragging unfinished emotional, mental, and spiritual business from the last one. What you refuse to close will keep showing up, no matter how many planners you buy or affirmations you repeat.

This is the season to close chapters properly.

Ask yourself the real questions.
What am I still carrying that I never processed?
Who do I need to forgive—not because they deserve it, but because I deserve peace?
Where did I survive something but never actually heal from it?

Forgiveness is not approval. It is release. And release is necessary if you want clarity.

But closure isn’t only emotional. Some chapters require ownership. Where did you delay discipline? Where did you know better and choose comfort instead? Growth begins when we stop blaming seasons and start accepting responsibility.

And then there are things that don’t need closure at all. They need burial. Old mindsets. Expired relationships. Versions of you that no longer fit who you are becoming. Everything that ended did not fail. Some things simply completed their assignment.

Spiritually speaking, order always comes before overflow. You cannot pray for expansion while ignoring disorder. Alignment is the prerequisite for increase.

Closing a chapter properly looks like peace instead of resentment, clarity instead of confusion, and acceptance instead of denial. This is how you protect your future self.

Moguls don’t rush seasons. We complete them.
That’s how we enter the next chapter lighter, wiser, and ready.

At Your Service,
Jessica LaShawn

11/02/2025

Welcome to the new era of JLC. A brand strategy experience designed to empower, elevate and impact. At JLC we don’t just build businesses — we build legacies. Why? Because your legacy is waiting. Dive in at JessicaLaShawn.com.

Brand Thought of the Day Every brand should have a 5-second description of who they are, who they serve, and how to conn...
10/09/2025

Brand Thought of the Day
Every brand should have a 5-second description of who they are, who they serve, and how to connect.

A five-second brand statement is the lifeline of clarity. In business, people decide within seconds whether they trust you or keep scrolling. That single sentence forces you to define your identity, your audience, and your value. The discipline of clarity communicates confidence—something every potential client can feel even before a sale. When you can describe who you are and who you serve instantly, you train the world to recognize your purpose. That consistency builds memorability. Each word becomes a seed that plants your story into the minds of those who hear it. Too many entrepreneurs bury brilliance behind complicated bios and buzzwords. Simplicity is strategy. Those who master it cut through noise and earn trust faster. When clarity becomes your rhythm, every elevator ride, interview, or digital introduction turns into an invitation to relationship.

Jessica LaShawn Consulting mentors clients through deep brand identity sessions that uncover purpose before packaging. By guiding you to refine your 5-second story, we help you communicate authority and empathy simultaneously—two triggers that drive long-term trust and social resonance.

Need help with your brand? We have courses & consultations to help. I also build branded websites, social media & more. www.JessicaLaShawn.com with

Elevate your brand's visibility and connect with your audience like never before. Our website is packed with strategies ...
07/14/2025

Elevate your brand's visibility and connect with your audience like never before. Our website is packed with strategies designed to help your business shine in the digital world.

05/05/2023

Need Help with Your Brand?
We have courses, workbooks & consultations to help.
I also build branded websites, social media & more. Don't miss out on great opportunities for your business. Book a strategy session with Jessica LaShawn at www.JessicaLaShawn.com today!

05/05/2023

Believe in your business and book a strategy session with Jessica LaShawn at www.JessicaLaShawn.com to unlock its full potential.

The best brands are built on great stories. - Ian Rowden "Successful people don't fear failure but understand that it's ...
04/21/2023

The best brands are built on great stories. - Ian Rowden "Successful people don't fear failure but understand that it's necessary to learn and grow from. Embrace your mistakes and let them lead you to success. Working with Jessica LaShawn can help you overcome challenges and achieve your goals with confidence. Check out our courses, workbooks, and consultations, and build a strong foundation for your business at www.JessicaLaShawn.com."

As Richard Branson said, 'A strong brand is the key to a successful business.' If you're looking to build a brand that s...
04/20/2023

As Richard Branson said, 'A strong brand is the key to a successful business.' If you're looking to build a brand that stands out in a crowded market, we can help. Our courses, workbooks, and consultations will guide you through the process of creating a brand that resonates with your audience and drives business results. And if you're looking for someone to build your branded website, social media, and more, visit www.JessicaLaShawn.com to learn how we can help you establish a strong online presence. Let's work together to build a brand that sets you apart from the competition.

Your brand is a beacon of hope, trust, & inspiration, guiding your audience through uncharted waters. Empower them with ...
04/19/2023

Your brand is a beacon of hope, trust, & inspiration, guiding your audience through uncharted waters. Empower them with the knowledge & tools they need to thrive, & watch as they soar to new heights, fueled by the love & support of the community you've created.

Your brand is the voice that speaks to your customers when you're not there. Make sure it speaks volumes about your busi...
04/19/2023

Your brand is the voice that speaks to your customers when you're not there. Make sure it speaks volumes about your business. - David Ogilvy"

Do you feel like your brand is not effectively communicating your values, personality, and mission to your customers? Let us help you! At www.JessicaLaShawn.com, we offer courses, workbooks, and consultations to assist you in building a strong and memorable brand. Additionally, we specialize in building branded websites, social media, and more to ensure that your brand message reaches your target audience loud and clear. Let's create a brand that truly resonates with your customers and helps your business thrive!

A brand is the story that connects your business with your customers. - Bernadette Jiwa A brand is more than just a logo...
04/18/2023

A brand is the story that connects your business with your customers. - Bernadette Jiwa A brand is more than just a logo or a slogan, it's the story that connects your business with your customers and leaves a lasting impression. Your brand should convey your values, personality, and mission in a way that resonates with your audience and creates a strong emotional connection. At Jessica LaShawn, we understand the power of a strong brand and offer a range of courses, workbooks, and consultations to help you build and enhance your brand. From creating a clear brand strategy to designing branded websites and social media, we can help you communicate your unique story and stand out in a crowded market. Need help with your brand? Visit www.JessicaLaShawn.com today to learn more.

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Thursday 10am - 3pm
Friday 10am - 3pm

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