07/21/2026
I used to think sales and voiceover were two completely different careers.
Turns out twenty-plus years selling cars and commercial printing taught me almost everything I needed to know about booking voiceover work.
A few things that transferred directly:
→ Clients rarely say what they actually need. "Conversational" often means "warm but authoritative." Learning to hear the thing underneath the thing is a sales skill — and a voiceover skill.
→ Follow-up done right isn't a nuisance, it's a service. The talent who shows up with something useful gets remembered.
→ Knowing when to stop talking might be the most underrated skill in this business — in a negotiation and in a recording booth.
Full breakdown in the comments. 👇
