09/15/2023
1. Generate leads
Before the chat really begins, your chatbots can already start collecting leads for your marketing team. The bot does this by asking the visitor for their information in order to start the chat.
Another advantage of a chatbot is that it can qualify your leads before sending them to your sales agents or the service team. A bot can ask questions related to the customer journey and identify which leads fit which of your offerings.
For example, let’s say you have a gift box business with different packages for a variety of occasions. The bot can ask “what’s the occasion?” to qualify the lead. This will save your agents time because they’ll know who they’re speaking with and what stage of the sales funnel they’re at.
2. Increase sales
Chatbots can bring more sales for your business. Bots turn the first-time website visitors into new customers by showing off your new products and offering discounts to tempt potential clients.
Bots also proactively send notifications to website visitors and help to speed up the purchase decision process. These notifications can include your ongoing offers or news about the company. Chatbots can also help clients to find what they are looking for.
One of the use cases for this benefit is using a retail chatbot to offer personalized product recommendations and help to place an order. Chatbots can also push your visitor further down the sales funnel and offer assistance with delivery tracking and other support.
3. Save costs
Cost saving is another essential benefit of a chatbot. It can automate day-to-day tasks that include everything from answering FAQs to booking appointments. This allows your customer support team to concentrate on more complex queries.
Implementing a chatbot is much cheaper than hiring employees for each task or creating a cross-platform solution to deal with repetitive tasks. You can even cut down on the staff that your business needs to function—You’ll still need a few agents to overlook the activities and jump in whenever needed, but the bots can speed up the process.
Infographic that highlights the cost of hiring one customer support representative ($2000) vs the cost of unlimited number of chatbots ($40)
As an example, let’s say your company spends $2,000 per month for each customer support representative. If you get your bot from a vendor, you’ll pay around $40 per month for the unlimited number of chatbots. This will add up to thousands in saved revenue by the end of the year.
4. Improves customer engagement
You can use chatbots as virtual assistants for your clients. Bots can improve customer engagement by making the experience more interactive. Instead of browsing around your ecommerce, your clients can engage with the chatbot and get personalized support.
Bots provide information in smaller chunks and based on the user’s input. This makes the interaction more personalized and specific. In turn, clients are more likely to stay engaged and will be better informed than if they were to read a boring knowledge base article.
Infographic illustrating that customers spend from 20% to 40% more with companies who engage them on social media
Research shows that customers spend from 20% to 40% more with companies who engage them on social media. This shows that it’s important and profitable to ensure real-time engagement for your visitors.
Read more:
What are Instagram chatbots and how to use them?
5. Provides conversational marketing
Another chatbot benefit for your business is that you can use them as part of your marketing strategy. Marketing chatbots can recommend products, take orders, and push clients down the sales funnel using conversational AI.
You can even use the data collected by bots in your email marketing campaigns and personalize future customer interactions. They can also fill in the gap between the customer showing interest in your products and the sales representative joining the conversation.
Imagine a potential customer browsing your website but doesn’t checkout. A chatbot can pop up after a specific time and suggest using an interactive spinning wheel with discounts and other offers for the visitor. It’s fun and interactive for the user. They spin the wheel and get a discount code for your latest collection. They probably think to themselves “it would be a shame to waste it”, so they go ahead with a purchase. BAM! You just got yourself a sale.
Example of interactive spinning wheel with discounts and offers in Tidio widget
6. Decrease bounce rate
Your website’s bounce rate largely depends on how absorbed the users are in browsing your content. It is the percentage of visitors who stop browsing your site after opening the first page.
A benefit of a chatbot is that bots can entertain and engage your audience while helping them out. This engagement can keep people on your website for longer, improve SEO, and improve the customer care you provide to the users.
If your bounce rate is high, it shows that potential customers don’t find what they were looking for and leave it to your competitors. A chatbot can help with that by popping up when a visitor is about to leave. They can then offer help in finding what the user is looking for or give them a discount code.
7. Gain customer insights
Another chatbot advantage is that it can collect customer data, such as name, email address, and other information. You can also embed a customer satisfaction survey at the end of the bot’s conversation to see how happy your customers are with your brand.
What’s more, is that chatbots can collect customer feedback that is aimed at improving your products and services according to the customer’s needs. You can do this by going through the chats and looking for common themes.
