Semi Serious

10/02/2023

Hi, we’re Allie LeFevere and Lyndsay Sanders—or as our friends refuse to call us, “The Bad Girls of Branding.” As experts in branding and comedy, we’ve been thinking partners for nearly a decade; solving creative problems for noteworthy brands through highly-strategic, wildly-unexpected product launches and campaigns. To put it in a more bumper sticker-y way: If content is king, we’re the court jesters.

09/29/2023

How do you introduce a new product category without info overload?

Shall we regale you with the time a new-to-market birch water brand (yes, water from a birch tree) needed help getting attention (while also educating their target audience)? If you insist!

Make like a tree and leaf through our Sapp case study: https://obedientagency.com/trophy_case/sapp/

09/28/2023

So, yeah, that’s why our core branding strategy for all of our clients is humor.

09/28/2023

It all makes perfect sense if you really stop and think about it. (Not recommended.)

09/28/2023

How do you speak to a new audience on social media?

Wanna hear a boiling hot tale about how we helped the iconic Yogi Tea brand target a new age demographic? (Turns out the Z in Gen Z doesn't stand for zen. Who knew?)

Pour a cuppa and read all about it: https://obedientagency.com/trophy_case/yogi-tea/

Yogi Tea The tea? Shifting brand voice on social media so that a younger, hot-beverage-loving generation would sip what this household name brand was pouring. (All without ever using outdated slang like we did back there. That was a test.) Services Brand Voice & Identity, Digital Advertising The Bac...

09/26/2023

We gave the team 10 minutes to brainstorm what it would look like if if Houseplant (Seth Rogen's cannabis company) had a booth at a career fair. As you'll see, we left no stoned unturned. 😌💨

09/25/2023

Our prediction: brand mascots are about to have a major resurgence. (And, obviously, we're here for it: we have 12.)

09/24/2023

Waterboy hired us to help with a product expansion and rebrand and maybe they were just so hydrated that they signed off on almost all of our ideas.

09/22/2023

We gave the team 10 minutes to brainstorm what it would sound like for an oat milk brand to brand themselves with the edgy, rip-roaring style and, ahem, energy, of an energy drink brand 🤘. Enjoy! *Noise of motorcycle tires screeching*

09/21/2023

Please enjoy the poorly-lit, inaugural recording of, "Can They Brand That?" from 2019 that ended up organically finding its way to the desk of Native's Senior VP of Marketing and winning us a nearly 2+ year-long project with them.

Obviously, this was back when Native was primarily just a deodorant brand, hence the focus only on that product.

(We've actually helped them launch 4 new product lines since then.) (Brag.)

09/20/2023

We gave the team 10 minutes to brainstorm how to add some French flair to the Kraft French Dressing brand. Here’s how that went—Bon Appetit!