Semiserious

Semiserious Fun sells. 1. Here at Semiserious, we stand by the truth that fun sells.
2. We specialize in brand personality™.
3. (Anything legal, that is.)
5.

We live by the raw, proven mathematics that unexpected + unconventional = unforgettable.
4. We know that if you can make people laugh, you can make them do anything. We break rules on the reg, for example, we said there would be three things here and we just listed 5.

11/06/2025

Picture this: Cinderella has such comfortable shoes she never leaves one behind, and realizes she doesn’t need a prince to save her after all. Watch us pitch our “feminist *movement*” campaign for on this week’s new ep!

ICYMI we turned our favorite client exercise into a branding game show called Can They Brand That? where we pick a brand, set the clock for 20 minutes, and try to riff as many creative ideas as we can. Watch the new episode featuring Vibram on YouTube or in the link in our bio!

11/05/2025

If doesn’t hire us to hire the Baja Men to claim that their ‘barefoot shoes’ let your dogs out, we will lose all faith in humanity (oops, too late).

This week’s episode of Can They Brand That? is a shoe-in for our favorite yet as we speed-brainstormed branding ideas for Vibram: the five finger shoes we all love and maybe hate but also love? Hop in the passenger seat with us by watching the whole thing on YouTube or in the link in our bio!

11/04/2025

It’s not a proper episode of Can They Brand That if there isn’t a laughing jag by .

ICYMI we turned our favorite client exercise into a branding game show called Can They Brand That? where we pick a brand, set the clock for 20 minutes, and try to riff as many creative ideas as we can. Watch the new episode featuring Vibram on YouTube or in the link in our bio!

11/04/2025

What do Prince Eric, Fred Flinstone, and Cinderella all have in common? Find out by tuning into this week’s **NEW** episode of Can They Brand That? This one is a shoe-in for our favorite yet as we speed-brainstormed branding ideas for Vibram: the five finger shoes we all love and maybe hate but also love? Hop in the passenger seat with us by watching the whole thing on YouTube @ Semiserious

11/03/2025

Everybody come quick! We changed our business name. Bonus: we roast ourselves for some branding we did in 2017. And of course, a new episode of drops tomorrow!

10/28/2025

It’s fast, it’s furious, it’s a new episode of Can They Brand That? where we speed-improvise entertaining ideas that would help Slate pickup new consumers. Honk if you’re watching!

This week’s new episode of Can They Brand That? will hit you like a truck (in a good way) as we speed-brainstorm branding ideas for Slate: a new brand making fully-customizable, electric pickup trucks. Hop in the passenger seat with us by watching the whole thing on YouTube or in the link in our bio!

10/13/2025

If you love mess, you’re gonna love this week’s new episode of “Can They Brand That?” where the strongest paper towel brand meets the strongest 20 minute improvised brainstorm. That’s right, stans, Semiserious founders Allie and Lyndsay spilled their brains—and Brawny man fantasies—all over the place just for you (and also because they knew there was a 3-ply on standby). From pickup lines to Mr. Clean folklore to Queer Eye for the Brawny Guy, this episode never throws in the towel on trying to infuse some modern humor and life into the legacy brand.

10/06/2025

Pregnancy and postpartum care are no laughing matter…but who deserves comedic relief more than a new mom?! (Nobody, that’s who.) And who better to *deliver* it than two female founders of a humor branding agency who know their way around a padscicle and could squirt you in the eye with a peri bottle from all the way across the room? (Nobody, that’s who.) This week’s “Can They Brand That?” features Frida Mom and is full of belly laughs, inappropriate wordplay, the Hemsworth brothers for some reason, a witch named Hazel, and some truly therapeutic moments for Allie and Lyndsay as they revisited the fourth trimester in all its gory glory.

Watch the all NEW episode on YouTube or in the link in our bio.

10/02/2023

Hi, we’re Allie LeFevere and Lyndsay Sanders—or as our friends refuse to call us, “The Bad Girls of Branding.” As experts in branding and comedy, we’ve been thinking partners for nearly a decade; solving creative problems for noteworthy brands through highly-strategic, wildly-unexpected product launches and campaigns. To put it in a more bumper sticker-y way: If content is king, we’re the court jesters.

09/29/2023

How do you introduce a new product category without info overload?

Shall we regale you with the time a new-to-market birch water brand (yes, water from a birch tree) needed help getting attention (while also educating their target audience)? If you insist!

Make like a tree and leaf through our Sapp case study: https://obedientagency.com/trophy_case/sapp/

09/28/2023

So, yeah, that’s why our core branding strategy for all of our clients is humor.

09/28/2023

It all makes perfect sense if you really stop and think about it. (Not recommended.)

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Chicago, IL

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