08/12/2025
I really had no intentions of signing or managing a “brand new” artist ever again. It is such a grind in those early days to get anyone to even listen and really build something from the ground up. It is very similar to “start-up” life. You are betting on something you can see, but others can’t.
Recoechi is a special artist and similar to “The Godfather”, just when I thought I was out, he pulled me back in.
It’s been a really long time coming, but his debut album, FLAVAZ, is officially out on Thursday.
This is a Chicago Hip Hop album to the core. It is produced largely by Renzell, who I call a young Berry Gordy for what he is building at ShapesChicago. There is a full community behind Recoe.
A Pitchfork review isn’t any kind of trophy or finish line, but it is a might fine achievement and resume builder for a new artist who is about come seemingly out of nowhere and impact a lot of lives.
FLAVAZ is out Thursday.
Pitchfork review up now.
More to come.