02/12/2025
✍🏼 Ask Me Anything About Copywriting ~ BLOG NO. 11
❓ TODAY'S QUESTION is from my incredible mentor, President and Co-Founder, Alliance for Sustainability ~ Terry Gips
"Why is FTC-compliance so important?
💡 ANSWER (7 of 7):
Reputation Costs
In regards to reputation costs, few stories are as starkly contrasting as those of Steven D. Peyroux and Brent J. Detelich versus Anik Singal. Peyroux and Detelich, co-founders of the Stem Cell Institute of America, faced a permanent ban by the FTC for marketing unproven stem cell treatments, mostly for elderly patients. These chiropractors not only misled vulnerable patients but also sealed their reputations as cautionary tales of unchecked ambition in healthcare. Defined by this ban, they serve as a reminder of the consequences of prioritizing profit over ethics.
Anik Singal’s journey, while also marked by an FTC investigation, tells a different story—a narrative of learning, growth, and redemption. Singal faced scrutiny for marketing missteps by his digital marketing training company, Lurn. Although he hired a $1M top lawyer on retainer and had a full-time paralegal, he tragically got some bad advice and paid a steep price of $2.5M in FTC fines, plus untold opportunity costs and pricey compliance expenses.
But, unlike everyone else, Singal chose to confront his failures head-on. Instead of retreating, he rebuilt his empire with a renewed focus on compliance and transparency. Today, he is not only thriving but also actively educating others on how to avoid similar pitfalls through his remarkable AI marketing compliance tool, Complily, and his book “Don’t Say That.” His ability to turn adversity into a mission for ethical business practices sets him apart. Singal is an example of how accountability and reinvention can pave the way for a second chance in the entrepreneurial world.
♻️ Please Repost.
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Karen Lyu aka Karey Poppins ☂️
✍🏼 Author + Freelance Copywriter. 💡I translate ideas into profits for progressives. 📈 Enchanting, ethical blogs, emails, newsletters, and websites that fly. ☂️
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