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The most valuable skills in communications right now aren’t just technical. They’re human. As AI reshapes workflows and ...
06/01/2026

The most valuable skills in communications right now aren’t just technical. They’re human. As AI reshapes workflows and automation handles more routine tasks, the skills rising in importance are judgment, adaptability, strategic thinking and the ability to communicate clearly under pressure, because tools can generate outputs, but they still can’t replace perspective.

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From emotional intelligence to business acumen, comms pros need to master a wide array of skills.

The best crisis response starts long before the crisis itself. Organizations that navigate disruption well don’t wait un...
06/01/2026

The best crisis response starts long before the crisis itself. Organizations that navigate disruption well don’t wait until something goes wrong to decide who speaks, how information flows or what employees need to hear. They prepare systems, align leadership and practice under pressure, because in high-stakes moments, preparation matters more than improvisation.

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A playbook is mandatory.

Landing the media hit isn’t the finish line. It’s the start of a new challenge. When headlines frame a story differently...
06/01/2026

Landing the media hit isn’t the finish line. It’s the start of a new challenge. When headlines frame a story differently than expected, communicators have to decide whether to clarify, amplify or let the coverage stand, because once a narrative is public, the real work becomes managing interpretation, not just placement.

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How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headline is framed doesn’t land the way the executive team hoped. What happens next can shape both your organization’s ...

The biggest comms stories aren’t just about announcements. They’re about what they reveal. This week’s developments from...
05/31/2026

The biggest comms stories aren’t just about announcements. They’re about what they reveal. This week’s developments from Cloudflare, Wix and ClickUp highlight how AI integration, platform strategy and shifting workplace expectations are reshaping the way organizations communicate, reinforcing that technology decisions are increasingly becoming communication decisions too.

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ClickUp’s CEO focuses on humanity in an AI-related layoff note.

The best crisis response starts long before the crisis itself. Organizations that navigate disruption well don’t wait un...
05/31/2026

The best crisis response starts long before the crisis itself. Organizations that navigate disruption well don’t wait until something goes wrong to decide who speaks, how information flows or what employees need to hear. They build communication frameworks, align leadership and prepare under pressure ahead of time, because when a crisis hits, preparation moves faster than improvisation.

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A playbook is mandatory.

Want to know how your salary, benefits and workplace experience compare to others in communications? Take part in the 20...
05/31/2026

Want to know how your salary, benefits and workplace experience compare to others in communications? Take part in the 2026 Salary & Workplace Culture Survey and help shape one of the industry’s most comprehensive benchmarks for internal and external communicators. Participants will receive the full report, plus $300 off the Future of Communications Conference. The survey takes just five minutes to complete.

Take the survey:

Take this survey powered by surveymonkey.com. Create your own surveys for free.

Social platforms aren’t just rolling out new features. They’re continuing to reshape how visibility, engagement and cont...
05/30/2026

Social platforms aren’t just rolling out new features. They’re continuing to reshape how visibility, engagement and content discovery work behind the scenes. This week’s updates highlight ongoing shifts toward AI-driven experiences, stronger creator tools and evolving platform controls, reinforcing that staying relevant on social now requires understanding how the algorithms are changing, not just what content you post.

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Including LinkedIn, Reddit, X and more. Welcome to a new week of updates. LinkedIn says it’s going to start reducing the reach of AI-generated posts, comments and engagement bait in users’ feeds. LinkedIn’s Laura Lorenzetti said the company wants to prioritize “real voices, authentic perspec...

Custom GPTs don’t lose accuracy because the instructions are missing. They lose accuracy because context fades as conver...
05/30/2026

Custom GPTs don’t lose accuracy because the instructions are missing. They lose accuracy because context fades as conversations evolve. The teams getting more reliable outputs are reinforcing priorities throughout the workflow, building structured prompts and designing systems that keep AI anchored to the goal instead of assuming one set of rules will hold indefinitely.

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Standardize instructions for better quality outputs. Many communicators are comfortable using custom GPTs to streamline workflows and create better outputs. They’re developing extensive prompt libraries for improved results. Sometimes, though, custom GPTs forget instructions or start hallucinating...

If your writing sounds AI-generated, the issue usually isn’t the tool. It’s the patterns. Overused phrasing, predictable...
05/30/2026

If your writing sounds AI-generated, the issue usually isn’t the tool. It’s the patterns. Overused phrasing, predictable structure and overly polished language can make even human-written content feel generic and less trustworthy. The fix isn’t writing less professionally. It’s writing with more specificity, variation and visible thinking.

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Sorry about the em dash. Really.

Reddit isn’t just another channel to distribute messaging. It’s a community built around credibility. The brands and com...
05/30/2026

Reddit isn’t just another channel to distribute messaging. It’s a community built around credibility. The brands and communicators that succeed there understand that audiences expect transparency, useful contributions and real participation, not polished campaign language. Because on Reddit, people respond to authenticity faster than promotion.

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There's a visibility gap many brands are currently sitting in.

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