PR Daily

09/14/2025

How do you define business acumen in your work?

Ragan and the Institute for Public Relations are teaming up to gather insights from communications professionals like you. By sharing your perspective, you’ll help shape how our industry understands and applies business acumen in communications.

The survey is brief, confidential, and results will be published on the IPR site.

Be part of the conversation and take the survey here: https://link.ragan.com/467RHJs

09/14/2025

Remote, hybrid, or full return to office?

The new Ragan Communications Salary & Workplace Culture Survey reveals how flexibility is shaping the employee experience — and what comms pros really think about evolving workplace models.

See the trends: https://link.ragan.com/3JFNV2G

09/14/2025

SHRM’s Decision to Platform Robby Starbuck: Bold Move or Reputational Risk?

SHRM has chosen to include Robby Starbuck—known for his anti-DEI views—on its Blueprint event lineup alongside Van Jones, triggering strong backlash from HR and DEI professionals.

The organization’s statement leaned into values of dialogue and inclusion, arguing that diverse viewpoints bring progress—and that sometimes the fairest way to include is by hearing from all sides.

As communicators, this raises a core question: when does striving for balance cross into legitimizing perspectives that undermine your audience’s trust?

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09/13/2025

KFC’s latest campaign demonstrates the power of bold, culture-driven communication. After years of slipping from leadership in its category, the brand leaned into its heritage—and its mascot—with swagger. The return of potato wedges ignited social media, opening the door for what KFC calls its “Kentucky Fried Comeback.”

By unifying social, influencer, and earned media under a single narrative, they turned one two-word message—HERE, DAMN.—into 79 million impressions and a clear alignment between creative risk and business impact. It’s a reminder that listening, brand authenticity, and fearless storytelling can reshape perception and drive results.

Going back to their roots and true social listening is boosting the brand.

09/13/2025

We’re thrilled to announce that the Future of Communications Conference, part of Communications Week (Nov. 12–14 in Austin), will feature insights from communicators at top organizations shaping the field’s future:

• Amazon – bringing a bold perspective on media strategy and trust
• Microsoft – spotlighting the evolving landscape of internal and external comms
• CVS Health – unpacking employee experience and strategic messaging
• Plus innovators like Brunswick Corporation's CCO Lee B. Gordon, Coca Cola Bottlers’ VP Tricia Taylor, and futurist Matt Klein of Reddit and Zine

They’ll join panels and keynotes on transformational topics such as AI integration, employer branding, crisis response, integrated messaging, and storytelling that resonates in dynamic environments.
Discounted pricing ends next week—now’s the time to save and secure your place among the future-building communicators.

Learn more and register:

09/13/2025

Why the Best PR Can’t Be Reduced to Numbers

Jacqueline Keidel Martinez (President & CCO at Digital HQ) argues that many of PR’s most crucial returns—like trust, reputation, and loyalty—live outside tidy metrics. When everything must tie to measurable ROI, we risk overlooking what actually moves culture, perception, and long-term value.

If you’ve ever wrestled with “prove it or lose funding,” this is the perspective shift you need.

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How do you tie customer acquisition to a single Reel?

09/12/2025

Big Social Media Moves You Need to Know

Social platforms aren't just updating—many are redefining what "interaction" and authenticity mean. From changes in blocking behavior on X to new trust and verification tools across Meta, LinkedIn, and Bluesky, the way users and brands show up is shifting.

If your social strategy isn’t evolving, your messages might be falling flat.

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Including Threads, Instagram, LinkedIn and more. Happy Tuesday, social friends! We have numerous updates to dive into this week. Some standouts include Meta’s new tool to w**d out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on t...

09/12/2025

Target’s leadership transition isn’t just about a change at the top—it’s a pivotal moment to reclaim brand identity and trust. Incoming CEO Michael Fiddelke, deeply rooted in the company’s culture, needs to act fast. By reaffirming what made Target beloved, leading with transparency, and showing authentic commitment to change, he can begin to rebuild credibility with both employees and customers.

In times of turnaround, communicators play a critical role. It starts internally—aligning teams, clarifying values, and planting the seed for external renewal. Trust isn't restored with words alone—it’s earned through consistent, purposeful action

What his next steps should show. Target’s recent leadership change is more than a retail shake-up. It’s a case study in what happens when a brand loses its way, and why companies must work to rebuild trust when customers start to drift. The challenges facing incoming CEO Michael Fiddelke require...

09/12/2025

Ready to take your social to the next level?

The Social Media Course gives you the tools to build smarter campaigns, grow engagement, and stay ahead in today’s fast-changing digital landscape.

Enroll now: https://link.ragan.com/4m3uVbP

09/11/2025

Learn how to track, measure, and prove the impact of your communications with in our upcoming webinar, Communications by the Numbers: How to Measure What Really Matters.

Register now:

Join us for this essential 90-minute webinar to explore essential KPIs, the latest commtech tools (including smart AI integrations), and practical methods to turn measurement into momentum.

09/11/2025

Mark your calendars for November 12–14: the Future of Communications Conference returns to Austin, TX, as the centerpiece of Communications Week.

Join PR, internal comms, marketing, and executive leaders as they explore what’s transforming our field—from AI-enhanced workflows and employer branding to crisis response, storytelling, and integrated messaging. You’ll learn to build trust, future-proof your role, and redefine KPIs in a rapidly shifting landscape.

This is more than a conference—it’s a movement. Don't let the early-bird savings slip away: discounted pricing ends next week.

Learn more and register now: https://link.ragan.com/4m0MNE2

09/11/2025

Give your employees the tools to become your brand’s strongest communicators.

Discover strategies to boost engagement, trust, and connection in the free e-book from Letsignit: “Empower Your Workforce Through Employee-Led Communication.”

Download here:

Empower Your Workforce Through Employee-Led Communication Traditional top-down comms are breaking down. Employees don’t just receive messages anymore. They decide whether they spread, believe or ignore them. In this free ebook from Letsignit, discover how leading companies like Microsoft, Patagoni...