PR Daily

12/19/2025

Disney’s move to stake a claim in AI-driven creative work signals a broader shift in how legacy brands approach innovation. The challenge ahead isn’t just adoption, but protecting creativity, ownership and trust while technology evolves. Strategy will matter as much as the tools themselves.

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Plus: Lululemon CEO to step down as company looks for more innovation; historic dance theater gets new leader, vision. Disney is making a major move into AI by signing a three-year partnership with OpenAI and investing $1 billion in the company. The deal lets OpenAI use more than 200 Disney, Marvel,...

12/19/2025

A GEO visibility audit gives communicators a clear picture of how generative AI tools are interpreting and citing your brand — not just how you rank in traditional search. It starts with defining which AI models matter, running consistent branded queries, logging and comparing responses, and using insights to improve content clarity, accuracy and authority. Regular audits help teams understand visibility gaps and shape strategy where audiences increasingly discover information through AI.

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Keep a log of how LLMs are mentioning your brand. While GEO may initially feel intimidating, Michael Lamp, chief digital and social officer at Hunter, says companies can understand where they’re showing up through regular audits. “The first thing you should be doing right now is running visibili...

12/19/2025

Final call: lowest-rate registration for the Social Media Conference ends today — don’t miss out.

This is your chance to dive into advanced social strategy, platform-specific content optimization, community engagement tactics and ways to measure real impact before everyone else does.

Register today: https://link.ragan.com/449O8T9

12/19/2025

Top authors reveal that better writing isn’t about speed alone — it’s about clarity of thought, disciplined routines and knowing your audience before you start drafting. Techniques like setting time limits, outlining first and editing later can help communicators produce higher-quality content more efficiently without sacrificing insight.

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Two new books from a Southern California writers’ conference offer a simple formula — push ahead with a draft then rewrite

12/18/2025

In Turbulent Times, Steadiness Beats Speed

In the latest Modern Leader Series piece presented by The Grossman Group, discover why calm, consistent leadership helps teams absorb change, build trust, and avoid burnout — especially when the pace of change feels relentless.

Read the article here:

Today’s pace of change is unrelenting. AI implementations, strategy pivots and culture transformations are hitting organizations faster than ever before.According to our new enterprise change study with The Harris Poll, 83% of business leaders report experiencing more major changes than in the pas...

12/18/2025

Many communicators recognize that business acumen is essential — yet most don’t feel ready to engage at that level. As expectations grow for communicators to influence strategy, interpreting financials, market dynamics and organizational objectives becomes a key differentiator in earning strategic seat at the table.

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There's a sizable gap between what communicators think they should know and what they feel comfortable with.

12/18/2025

Crisis doesn’t wait — and neither should your readiness. Our Crisis Communications Virtual Conference is just ahead, offering battle-tested strategies, real-world case studies, and fast-response playbooks to help you lead with confidence.

Don’t risk being unprepared — register now: https://link.ragan.com/3MirHVI

12/18/2025

AI adoption in communications is moving fast, but shared insight hasn’t kept pace. The 2026 AI in Communications survey aims to capture how teams are actually using AI and where gaps remain. Your experience can help define what effective, responsible AI use looks like in our field.

Take the survey:

Receive a $500 conference discount!

12/17/2025

Ragan and PR Daily’s 2025 Word of the Year captures a growing concern in communications: content that’s fast, generic and low-value. As AI accelerates production, discernment, originality and credibility matter more than ever. Quality remains the differentiator.

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Discover why our word of the year is "slop."

12/17/2025

During the holiday rush, saying no can be strategic, not shirking. Five reasons to set boundaries include protecting quality, preventing burnout, preserving focus on priority outcomes, maintaining realistic expectations and safeguarding team morale during peak demand. Framing refusals around impact and alignment helps leaders understand when “no” serves the organization’s best interests.

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Ho-ho-no.

12/17/2025

Big takeaways from Interact's October Event - Communicate: New York!

Internal comms leaders came together in NYC to explore people-first strategies, smarter intranet experiences, practical AI use cases, and the power of real peer conversations.

Read the Top Takeaways from Communicate: New York:

Hosted by Interact in October 2025 in New York City.

12/17/2025

While most teams pause in December, communicators have an opportunity to move ahead. The Future of Communications Conference recordings break down the trends, tools and expectations that will define 2026.
Use this quieter moment to strengthen your plans before the January rush begins. Your future self will thank you.

Explore the recordings.
https://link.ragan.com/4i7WaBI